This document outlines the keynote presentation on management plans for historic urban areas given by Nils Scheffler at the HerO Final Conference in Regensburg, Germany. Scheffler discusses that management plans are required by UNESCO for World Heritage sites and can help revitalize historic areas. Effective management plans have an integrated approach coordinating preservation and development, involve stakeholders through participation, and establish concrete objectives and actions. They balance safeguarding cultural heritage with attracting development through a management structure that coordinates demands and actions.

1. HerO Final Conference
Regensburg, Germany
The HerO Guidebook
‘The Road to Success –
Integrated Management of Historic Towns’
Nils Scheffler
Lead Expert of HerO network
scheffler@urbanexpert.net

2. Content
1. Why do we deal with ‘Management Plans’?
2. Which requirements do we place on
management plans?
3. Conclusion / Summary
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3. Why do we deal with ‘Management Plans’?
UNESCO requires management plans for
World Heritage sites.
Management plans can take up an
important role for the revitalisation of
historic urban areas.
Management plans can
contribute to the quality
of life for the entire city
by elaborating the
development potentials
of the historic urban area.
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4. Which requirements do we place on
management plans?
Address preservation and development
aspects.
Coordinate the sectoral field of safeguarding
with all related sectoral fields for the
development (integrated approach).
Involve the stakeholders in the development
and implementation of the management plan
and its action (participative approach).
Balance and coordinate the needs of the
stakeholders and for the safeguarding of the
cultural heritage (management approach).
Develop concrete objectives and action
(target and implementation oriented approach).
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5. Requirement: Integrated approach
Safeguarding
Cultural Heritage
addressing and coordinating
addressing and coordinating
Development of
attractive historic
urban areas
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6. Requirement: Participative approach
Safeguarding
Cultural Heritage
Involvement and coordination
through direct dialog
3 Local Support Group
needs and interests 3 Thematic working groups
of stakeholders 3 Public debates
3…
Development of
historic urban areas
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7. Requirement: Target and implementation
oriented approach
Proactive framework of safeguarding and
development of the cultural heritage site.
Concrete, conjoined vision, objectives and actions
based on identified challenges, opportunities and
needs.
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8. Requirement: Management approach
Structures and procedures for the
daily work routine to
3 coordinate new demands, actions and
conflicts
3 take decisions considering and complying with
the regulations of the Management Plan
3 Monitor and review the management plan to
keep it up3to3date
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9. Conclusion 3 Integrated 7 Participative
3 Management 7 Target and
implementation
oriented
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10. Questions?
Nils Scheffler
scheffler@urbanexpert.net

11. Interpretation Commercial activities Inhabitants/students Cultural events Cathedral
Tourism Mobility Monument protection House owner Traffic Carbon footprint Urban design
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