Professor Martin Green gives a talk at Browne Jacobson's elderly care conference 2015.

1. Professor Martin Green OBE
Chief Executive
Care England
Older People | Assets and Liabilities:
The Rhetoric and the Realities
Elderly Care Conference Manchester
20th April 2015

2.  Diverse populations
 Personal cultures
 Appreciative approaches
 Building on evidence
 Working across systems
 Relationship based care
 Continuous learning
 Citizens in control
The Challenge and the rhetoric

3.  Understanding older people as individuals
 Maintaining autonomy, control and
independence
 Initiating feedback on experiences
 Information and power in the hands of
citizens
 Equality of access
 Risk aware not Risk Averse
Who we care for

4. Leadership & dignity
 Focus on values and behaviours
 Make dignity “everybody’s business”
 Wrap services around individuals
 Listen and respond
 Human rights-based approach
 Make everyone accountable for their
practice
 Make everyone challenge poor practice
 Non Judgemental Reporting of critical
incidents

5. Commissioning, regulation & provision
 Commissioners must commission dignified
personalized care
 Commissioning the policy agenda
 Protections are they for citizen or system?
 Improve public confidence
 Improve public information
 Develop quality ratings
 Increase openness and scrutiny
 Work together

6. Professor Martin Green OBE
Chief Executive
Care England
mgreen@careengland.org.uk
@CareEnglandNews
@CareEngPolicy
Care England
www.nationalcarehomeopenday.org.uk
Connecting caring communities