The Return of the Moguls
•Download as PPTX, PDF•
1 like•798 views
A look at how Jeff Bezos, John Henry and Aaron Kushner have attempted to reinvent the newspaper business.
More Related Content
Similar to The Return of the Moguls
Similar to The Return of the Moguls (13)
More from Dan Kennedy
More from Dan Kennedy (20)
Recently uploaded
Recently uploaded (20)
The Return of the Moguls
- 1. The Return of the Moguls Can a new breed of newspaper owner reinvent journalism?
- 2. Aaron Kushner • Greeting card executive tried to purchase The Boston Globe
- 3. Aaron Kushner • Greeting card executive tried to purchase The Boston Globe • Nearly closed on the Portland Press Herald until unions killed deal
- 4. Aaron Kushner • Greeting card executive tried to purchase The Boston Globe • Nearly closed on the Portland Press Herald until unions killed deal • In 2012, Kushner acquired the Orange County Register
- 5. The Kushner agenda • Emphasis on print — even the quality of the paper was improved
- 6. The Kushner agenda • Emphasis on print — even the quality of the paper was improved • Hiring spree, more papers, launches in Long Beach and LA
- 7. The Kushner agenda • Emphasis on print — even the quality of the paper was improved • Hiring spree, more papers, launches in Long Beach and LA • Forced out in early 2015, now owned by Digital First Media
- 8. Was Kushner wrong? • Still a great deal of value in print — not wrong to think a bigger, better paper would do well
- 9. Was Kushner wrong? • Still a great deal of value in print — not wrong to think a bigger, better paper would do well • Adding 150 journalists to a staff of 180 before revenues had materialized was not sensible
- 10. Was Kushner wrong? • Still a great deal of value in print — not wrong to think a bigger, better paper would do well • Adding 150 journalists to a staff of 180 before revenues had materialized was not sensible • Unlike Bezos and Henry, Kushner was operating on borrowed money
- 11. John Henry • Financier and Red Sox owner purchases The Boston Globe in 2013
- 12. John Henry • Financier and Red Sox owner purchases The Boston Globe in 2013 • Bought by New York Times Co. in 1993 and lost nearly all its value
- 13. John Henry • Financier and Red Sox owner purchases The Boston Globe in 2013 • Bought by New York Times Co. in 1993 and lost nearly all its value • Had suffered far fewer cuts than most major metro newspapers
- 14. The Henry agenda • Pump up the print product with new sections like Capital
- 15. The Henry agenda • Pump up the print product with new sections like Capital • Launch new online verticals such as Crux and mobile-first Stat
- 16. The Henry agenda • Pump up the print product with new sections like Capital • Launch new online verticals such as Crux and mobile-first Stat • Revenue woes, delivery fiasco have slowed the Globe’s momentum
- 17. • A back-to-basics strategy begins to emerge – Move operations to more efficent space, saving $30 million a year (10 percent of revenues)
- 18. • A back-to-basics strategy begins to emerge – Move operations to more efficent space, saving $30 million a year (10 percent of revenues) – Charge digital subscription rate of $30 a month, taking advantage of “Trump effect”
- 19. • A back-to-basics strategy begins to emerge – Move operations to more efficent space, saving $30 million a year (10 percent of revenues) – Charge digital subscription rate of $30 a month, taking advantage of “Trump effect” – Reinvent the newsroom so that fewer resources can be deployed more efficiently
- 20. Jeff Bezos • Said he would buy The Washington Post days after Henry’s news
- 21. Jeff Bezos • Said he would buy The Washington Post days after Henry’s news • Pressures of running a public company overwhelmed Grahams
- 22. Jeff Bezos • Said he would buy The Washington Post days after Henry’s news • Pressures of running a public company overwhelmed Grahams • Bezos took the Post private, independent of his Amazon holdings
- 23. The Bezos agenda • Wide distribution via regional papers, Kindle Fire and Amazon Prime
- 24. The Bezos agenda • Wide distribution via regional papers, Kindle Fire and Amazon Prime • Beat The New York Times as the largest quality digital paper
- 25. The Bezos agenda • Wide distribution via regional papers, Kindle Fire and Amazon Prime • Beat The New York Times as the largest quality digital paper • Under Marty Baron, pursue excellence and clickbait simultaneously
- 26. The customer engagement funnel
- 27. When billionaires go bad • Sheldon Adelson secretly buys the Las Vegas Review-Journal
- 28. When billionaires go bad • Sheldon Adelson secretly buys the Las Vegas Review-Journal • Bizarre “Edward Clarkin” story broken by Christine Stuart
- 29. When billionaires go bad • Sheldon Adelson secretly buys the Las Vegas Review-Journal • Bizarre “Edward Clarkin” story broken by Christine Stuart • GateHouse gets out, but Kirk Davis continues to acquire papers