This magazine focuses on rap and R&B artists. The front cover features a model and prominent names in rap/R&B like Drake, Amber Rose, Chris Brown, and Lil Wayne to attract readers. The bold text and colors of black, white, and yellow are intended to make the magazine stand out visually and convey that it is about hip hop culture. The title "Vibe" is iconic in hip hop and recognizable from song lyrics, helping the magazine brand itself as covering an influential genre.