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Relationship between Chinese 
women and their hair 
14年3月17日星期⼀一
People saying: 
Nowdays, Anything Goes. 
14年3月17日星期⼀一
But this is clearly not the case in China 
14年3月17日星期⼀一
If Hair is all about... 
Differentiation 
Self Expression 
Style 
Character 
14年3月17日星期⼀一
Then in China, why they happen to have the similar 
hairstyle? 
14年3月17日星期⼀一
Is it because that there is some certain mainstream 
rules ? 
or 
Chinese women just having dysfunctional relationship 
with their hair? 
What’s in their mind? 
14年3月17日星期⼀一
Mind map 1 
Mainstream & Affiliation rules 
Individualism has been seen as an undeserved value in China, they don’t 
want be “weird” or “looking different”. 
Youth tribes, most Chinese girls’ main concern is about “Fitting In” 
Fitting in the groups, career, occasions.. 
Being acceptable and avoiding embarrassment. 
14年3月17日星期⼀一
So who are they? 
14年3月17日星期⼀一
Blind 
Follower 
Traditional 
Keeper 
BF Pleaser 
Safe 
Player 
Career 
Adapter 
Mainstream 
Affiliation 
Chinese Girls 
Mind Map 
14年3月17日星期⼀一
Blind 
Follower 
Mind map 1 
Mainstream rules 
They don’t really have their own taste. Totally following the trend, what is 
latest hairstyle from those models? What kind of hairstyle is popular? 
So they can show people they are following the main trend, fitting in the 
“up-to-date”. 
They usually have the similar hairstyle which copied from some Japanese 
models, Internet celebrities. 
14年3月17日星期⼀一
Traditional 
Keeper 
Mind map 1 
Mainstream rules 
As chinese, you should have black, long, straight hair - that’s the tradition 
definition of Beautiful hair. 
They are the conservative followers of traditional mainstream, and they 
think that’s the way to stay classy, fit in the Chinese Hair look. 
14年3月17日星期⼀一
Safe 
Player 
Mind map 1 
Mainstream rules 
It’s interesting that If you ask some girls why they having a bang, most of 
them will tell you it’s because the bang can makes their face look smaller, 
even younger. They think their forehead and face are not that pretty, they 
don’t want to dye their hair because their yellow skin doesn't go well with 
the yellow color. 
They do care about their hair but just play with their hair in a safe way. 
14年3月17日星期⼀一
BF Pleaser 
Mind map 1 
Affiliation rules 
“Relationship” is a big thing, especially to some Chinese girls. 
If their boyfriends like black straight hair, then they will just keep their hair 
like this. In their mind, they want to please their boyfriends with their 
favorite hairstyle, dress style. Somehow you can also say they are girls 
without ego, or they just respect their boyfriend in an unnecessary way. 
14年3月17日星期⼀一
Career 
Adapter 
Mind map 1 
Affiliation rules 
Frankly, there is some unwritten hair code of careers in China. 
For example, as a teacher, you shouldn’t dye your hair, and need to keep it 
simple and decent, as a Journalist you should always keep your “normal”... 
They do their hair in some certain career style so it can makes them 
14年3月17日星期⼀一
But, is that all? 
14年3月17日星期⼀一
Mind map 2 
Distinction & Self-Expression 
More Chinese are having oversea background now, some of them absorbed different 
cultural, and influenced by dynamic experience, have higher level of education, 
western mindset, they no longer think that “Fitting In” is a big concern. 
They start to face up to personal value and be true to themselves, the rising 
Individual awakening is pushing their hair style in every sense. 
14年3月17日星期⼀一
These girls have higher level of hair consultation, 
to show their confidence, their taste, their mindset, their attitude. 
It’s not a sub-cultural, but more like a kind of reaction to “Globalization” 
affecting our culture. 
The development of dynamic cultural which is fluctuating with the interaction 
between foreign modern cultural and chinese traditional culture. 
14年3月17日星期⼀一
So who are they? 
14年3月17日星期⼀一
Blind 
Follower 
Traditional 
Keeper 
BF Pleaser 
Safe 
Player 
Career 
Adapter 
Mainstream 
Affiliation 
Chinese Girls 
Mind Map 
Perfection 
Chaser 
Adventurist 
Distinction 
Cultural 
Exhibitionist 
Self - Expression 
Status 
Shower 
14年3月17日星期⼀一
Perfect 
Chaser 
Mind map 2 
Distinction 
They value themselves a lot and they have good fashion sense, know how 
to make their hair better. 
They love themselves more than any one, want to show their perfect style 
in every details. Go premium hair salon, even get a hair cut by Kim 
Robinson. 
14年3月17日星期⼀一
Adventurist 
Mind map 2 
Distinction 
They are daring enough to get a funky hairdo, or dye their hair in pink, 
blue and flaunt it as well. They are not afraid of “Fail”. 
14年3月17日星期⼀一
Cultural 
Exhibitionist 
Mind map 2 
Self-Expression 
They put much effort on being indifferent to the mainstream. They 
influenced by western cultural and like to show it off - from the inside 
out. “I am the London girl”, “I am the New yorker”, they present their 
cultural background with their hair. 
14年3月17日星期⼀一
Statues 
Shower 
Mind map 2 
Self-Expression 
Somehow, these girls use their hair as their “Status Signal”. They cut 
their hair when they broke up with their boyfriends (don’t laugh, it’s 
true), or totally change their hair style when they up for a new job (like 
model, artist, musicians..), social statues, even sexual orientation. 
14年3月17日星期⼀一
so their hairstyle look more unique, characteristic 
...and pretty 
14年3月17日星期⼀一
From Blind Follower to Perfect Chaser, Safe 
Player to Adventurist, they all “use” their hair in 
different social purpose, because hair is one of 
the most crucial, obvious thing that other 
people can see as you. 
14年3月17日星期⼀一
The Relationship 
between Chinese girls and their hair 
So Hair is an essential form of communication 
to them - even can call it as a 
communication tool - for them to fit in / or 
express their cultural 
14年3月17日星期⼀一

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The Relationship between Chinese girls and their hair

  • 1. Relationship between Chinese women and their hair 14年3月17日星期⼀一
  • 2. People saying: Nowdays, Anything Goes. 14年3月17日星期⼀一
  • 3. But this is clearly not the case in China 14年3月17日星期⼀一
  • 4. If Hair is all about... Differentiation Self Expression Style Character 14年3月17日星期⼀一
  • 5. Then in China, why they happen to have the similar hairstyle? 14年3月17日星期⼀一
  • 6. Is it because that there is some certain mainstream rules ? or Chinese women just having dysfunctional relationship with their hair? What’s in their mind? 14年3月17日星期⼀一
  • 7. Mind map 1 Mainstream & Affiliation rules Individualism has been seen as an undeserved value in China, they don’t want be “weird” or “looking different”. Youth tribes, most Chinese girls’ main concern is about “Fitting In” Fitting in the groups, career, occasions.. Being acceptable and avoiding embarrassment. 14年3月17日星期⼀一
  • 8. So who are they? 14年3月17日星期⼀一
  • 9. Blind Follower Traditional Keeper BF Pleaser Safe Player Career Adapter Mainstream Affiliation Chinese Girls Mind Map 14年3月17日星期⼀一
  • 10. Blind Follower Mind map 1 Mainstream rules They don’t really have their own taste. Totally following the trend, what is latest hairstyle from those models? What kind of hairstyle is popular? So they can show people they are following the main trend, fitting in the “up-to-date”. They usually have the similar hairstyle which copied from some Japanese models, Internet celebrities. 14年3月17日星期⼀一
  • 11. Traditional Keeper Mind map 1 Mainstream rules As chinese, you should have black, long, straight hair - that’s the tradition definition of Beautiful hair. They are the conservative followers of traditional mainstream, and they think that’s the way to stay classy, fit in the Chinese Hair look. 14年3月17日星期⼀一
  • 12. Safe Player Mind map 1 Mainstream rules It’s interesting that If you ask some girls why they having a bang, most of them will tell you it’s because the bang can makes their face look smaller, even younger. They think their forehead and face are not that pretty, they don’t want to dye their hair because their yellow skin doesn't go well with the yellow color. They do care about their hair but just play with their hair in a safe way. 14年3月17日星期⼀一
  • 13. BF Pleaser Mind map 1 Affiliation rules “Relationship” is a big thing, especially to some Chinese girls. If their boyfriends like black straight hair, then they will just keep their hair like this. In their mind, they want to please their boyfriends with their favorite hairstyle, dress style. Somehow you can also say they are girls without ego, or they just respect their boyfriend in an unnecessary way. 14年3月17日星期⼀一
  • 14. Career Adapter Mind map 1 Affiliation rules Frankly, there is some unwritten hair code of careers in China. For example, as a teacher, you shouldn’t dye your hair, and need to keep it simple and decent, as a Journalist you should always keep your “normal”... They do their hair in some certain career style so it can makes them 14年3月17日星期⼀一
  • 15. But, is that all? 14年3月17日星期⼀一
  • 16. Mind map 2 Distinction & Self-Expression More Chinese are having oversea background now, some of them absorbed different cultural, and influenced by dynamic experience, have higher level of education, western mindset, they no longer think that “Fitting In” is a big concern. They start to face up to personal value and be true to themselves, the rising Individual awakening is pushing their hair style in every sense. 14年3月17日星期⼀一
  • 17. These girls have higher level of hair consultation, to show their confidence, their taste, their mindset, their attitude. It’s not a sub-cultural, but more like a kind of reaction to “Globalization” affecting our culture. The development of dynamic cultural which is fluctuating with the interaction between foreign modern cultural and chinese traditional culture. 14年3月17日星期⼀一
  • 18. So who are they? 14年3月17日星期⼀一
  • 19. Blind Follower Traditional Keeper BF Pleaser Safe Player Career Adapter Mainstream Affiliation Chinese Girls Mind Map Perfection Chaser Adventurist Distinction Cultural Exhibitionist Self - Expression Status Shower 14年3月17日星期⼀一
  • 20. Perfect Chaser Mind map 2 Distinction They value themselves a lot and they have good fashion sense, know how to make their hair better. They love themselves more than any one, want to show their perfect style in every details. Go premium hair salon, even get a hair cut by Kim Robinson. 14年3月17日星期⼀一
  • 21. Adventurist Mind map 2 Distinction They are daring enough to get a funky hairdo, or dye their hair in pink, blue and flaunt it as well. They are not afraid of “Fail”. 14年3月17日星期⼀一
  • 22. Cultural Exhibitionist Mind map 2 Self-Expression They put much effort on being indifferent to the mainstream. They influenced by western cultural and like to show it off - from the inside out. “I am the London girl”, “I am the New yorker”, they present their cultural background with their hair. 14年3月17日星期⼀一
  • 23. Statues Shower Mind map 2 Self-Expression Somehow, these girls use their hair as their “Status Signal”. They cut their hair when they broke up with their boyfriends (don’t laugh, it’s true), or totally change their hair style when they up for a new job (like model, artist, musicians..), social statues, even sexual orientation. 14年3月17日星期⼀一
  • 24. so their hairstyle look more unique, characteristic ...and pretty 14年3月17日星期⼀一
  • 25. From Blind Follower to Perfect Chaser, Safe Player to Adventurist, they all “use” their hair in different social purpose, because hair is one of the most crucial, obvious thing that other people can see as you. 14年3月17日星期⼀一
  • 26. The Relationship between Chinese girls and their hair So Hair is an essential form of communication to them - even can call it as a communication tool - for them to fit in / or express their cultural 14年3月17日星期⼀一