The Redcurrant India is a marketing process outsourcing company based in Indore, India that was founded 3 years ago by industry veterans to provide affordable and effective marketing solutions for small and medium enterprises. It offers services like call centers, digital marketing, CRM and marketing automation, and talent acquisition. The company has a small team of experienced professionals and aims to deliver high-quality, customized solutions while maintaining high ethical standards and low costs for its clients in India's tier 2 cities.

1. Proudly Indian

2. Our Story
It started just 3 years back, when couple of like-belief people quit their well cushioned careers to do something more meaningful -
making marketing easy, affordable, result oriented and within reach of the new developing ecosystem.
On 9th July’14, an idea was born, the idea to help Small and medium sized enterprises as well as Young start-up
companies get the best ‘Marketing’ and ‘Scaling Up’ experience.
The Redcurrant India is a bootstrapped company and has stemmed from the idea of unlocking potential and growth opportunities in
the promising Tier II cities which has a huge pool of talent and has comparatively significant low operating costs vis a vis MPO’s
(marketing process outsourcing) in the metro’s.
Image Courtesy: Wix

3. About Us
• The Redcurrant India is a 'Marketing Process Outsourcing’ (MPO) Company
headquartered in the heart of India - Indore, Madhya Pradesh.
• Founded by few of the key industry veterans, The Redcurrant India is bootstrapped
MPO and is poised to be one of the established marketing services & outsourcing
player delivering state of art services helping the SME’s and the young start-ups get
the best marketing, sales and operations experience.
• We are an outsourced sales & marketing agency and delivering end-to-end sales and
marketing solutions designed to achieve superior results for our clients.
• We have the expertise, processes, and sales methodologies to help you realize value
and ROI from your CRM, automated marketing, social engagement, and customer
support solutions.

4. Services Rendered
• Call Center
• Marketing & Advertising
• CRM & Marketing Automation
• Talent Acquisition & Development

5. Call Center
Solution
Inbound | Outbound | Blended
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6. Call Center Services
Calling the right qualified lead, by a resource who has a good understanding about your product, is fully
aware about the your ecosystem and is a core integral part of the Sales and the CRM team. This is just a
simple description of our Outsourced Calling team.
We do not work in isolation.
Our agents are integral part of your system. They are equally sensitive and are aware about the systems
and processes that your organization follows. Whether Inbound or Outbound or Blended, we serve you
as a 'Partner
​Our small call center has the best of lease lines, systems and infrastructure required for the modern day
connecting points. Our call center services are equipped to include the best of Cloud
Telephony and CRM/Marketing Automation solutions that are suited well for SME as well as large
enterprises maximizing yields and easing out lead management.
Join us to know more!

7. Outsourced Marketing Desks
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8. The Red Outsourced Marketing Desk
Don’t have a marketing team, have temporary bandwidth pressures or a resource crunch in your
marketing team? Let the experts take care. Presenting The Red Flexi Marketing Desk - marketing
bandwidth that delivers over a dozen different marketing solutions ranging from content to design,
database and digital marketing services with flexi payment plan.
An MPO or a 'marketing process outsourcing' company is the next frontier in marketing outsourcing. A
generation ahead of traditional agencies that deliver task based services, an MPO delivers outcome
based services by breaking up a marketing function into defined processes that can be delivered in a
consistent, scalable and business aligned manner.
Our full-fledged range of marketing services include:
Strategy Formulation | Brand Architecture | The Call Center Services| Digital Marketing | Social Media Marketing | SEO and game
changers | Research ​| Above the Line ( Creative, radio, print) Below the Line ( Events, Experiential campaigns, Activations)

9. CRM & Marketing
Automation
Easiest and best customized cloud based CRM and
Marketing Automation Solutions
Ideal for Start-ups, traditional organizations looking to go big on
their idea!
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10. RED CRM and Marketing Automation is a solution designed to improve
marketing processes, workflows, governance, leads tracking marketing measurement and RoI. These are
delivered using our custom process management platform and can also be adapted to other industry
grade tools.
Generally marketing is seen as a strategic and business function and marketers are rarely trained in
process and operations. Even mature marketing organizations often lack basic marketing automation
like project management, knowledge management, tracking and measurement tools. Our marketing
automation solution helps in the following ways:
• Process/ workflows setup for managing routine projects and tasks
• Time sheets and team productivity management
• Metrics and SLA tracking
• Knowledge management and assets management
• Leads scoring and touch points tracking
• CRM management

11. Image Courtesy: Wix

12. The RED TAP (Talent Acquisition Programme)
Recruiting the right talent for your sales and marketing need is a tough task. Recruiting, on boarding,
training, retention and productivity and performance management seems to be a daunting task with
high attrition levels.
Marketers invest their most of the energies and focus in hiring and training the right talent. Even before
a seat becomes productive, the next vacancy comes in the pipeline. With growing need for marketing
bandwidth, organizations are evaluating outsourcing and staffing solutions for most of the positions, to
keep their bandwidth flexible and costs variable. It even helps them scale up in just no time.
The RED TAP, the marketing staffing solution conceived keeping in mind the unique challenges that
marketing organizations face.
(Acquisition | Training & Development)

13. Industry Ready Solutions
Log on www.theredcurrantindia.com to know more about these solutions

14. Key Differentiators

15. We are not
Our team has relevant academic as well as industry experience.
We love creating meaningful brands. ‘We love our brands’ –it reflects in our style of working: extremely passionate and
ownership of the highest order. That is why we debate on activities that we think will benefit the brand
‘just another shop’
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16. Yes, we do not have
Yes, we are choosy, because we have to firmly believe in what we market and what we sell. For us, it is not the size or the
scale of business that attracts. For us it is the idea, we believe.
Then it not only remains yours, but Ours.
many clients on board’
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17. We are small, but
Yes, we are small, but we are evolving -with some high’s and some low’s , we have seen many shades in a short span of time. Some
ideas died in the gestation, some were nipped in the bud, some blossomed – enriching our collective experience
Small Team Size -Our team size is small, but passionate enough to deliver high quality results
Small Office Premise – we are currently operating out of a residential premise having ample space to accommodate individuals
having intent to work
and are
evolving
differentiated
Image Courtesy: Wix

18. People Behind

19. Shrinkhla
Delhi University graduate, a CA (PE-II level) and a
management graduate from IMT Ghaziabad
8+ years of experience working with Big 4 companies into
taxation, entry markets, mergers & acquisitions
Cost Planning & Strategic Initiatives
A. Dube
BE (Civil)
Social media marketing specialist, SEO specialist, veteran in the
online marketing space with 20+ years of experience, have
worked with large MNC’s heading various projects.
Consultant – Digital & E-Marketing
Satyam Joshi
Computer Sciences graduate with MBA from ENPC-Paris
18 years of industry experience, have worked with large media
conglomerate's like Times of India, Radio Mirchi, ICICI Bank
handling their national portfolio’s.
Co-Founder & Managing Partner
Manash Chakrbarty
Graduate in Commerce
22+ years years of industry experience, have worked with large
media advertising companies like Clarion, Bates, Contract. He was
the Vice President with Bates before he left to start his own venture
Consultant - Operations
THE CORE TEAM
Total team size: 20+

20. Infrastructure
Hygiene
• Situated in one of the prime serene residential area
• Air-conditioned operational facility with contemporary surroundings
• Situated in the center of the city with superb connectivity
• Dry pantry area for workforce
Systems & Security
• 20 + workstations with capacity to increase to 32 live stations on
immediate basis
• Intel Core 2 Duo processor
• Windows 7, 2 GB RAM, 160 GB HDD
• Primary Line: Optic fibre FTTH connection Bandwidth speed upto 50
MBPS
• Backup Line: Lease-line with 2 MBPS speed on 1:1 up:down
• CCTV and attendance monitoring system

21. Clients we work with
The Times of India Group
Radio Mirchi
Fever FM
Samsung India
PT education
Mewara Multi Specialty Hospital
Creative & below the line duties Outsourced Marketing Desks
PT’s IAS Academy
Bodhibooster.com
Dawaiwala.com
Call Center Services
PT education
Saizen Insights & Consulting
RH International
DBM, Denmark

22. Security Policy
• Strict non disclosure and non compete agreements will
bind all employees.
• The document storage area will be well protected.
• The employee entry will be restricted to the relevant
workstation only and adequate security personnel shall be
deployed.
• Entry of unauthorized person in the premises shall be
prohibited.
• All data or information provided by the client shall be kept
confidential.
• After the final output reaches the client, all raw data shall
be destroyed.

23. Our Manifesto
• Exceed quality expectations on a daily basis.
• Deliver within the time frame we have committed to
our customer.
• Accomplish this ethically and with the lowest possible
cost.
• Ingest and spread happiness

24. CH-185, Scheme No 74, Vijayanagar, Indore (MP), India-452001|
www.theredcurrantindia.com
+91-8817-350-250 |+91-810-90-88873
hr.redcurrantindia@gmail.comManagerRedcurrant
Sales solution company
Partner with the
best holistic
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