William F. Zimmerman and Jessy Gene Huebner from The RCC Corp, a solution provider company at the marcus evans National Healthcare CFO Summit Spring 2012, on improving a hospital's revenue cycle through an up-to-date Charge Description Master (CDM). Interview with: William F. Zimmerman, Chief Executive Officer, and Jessy Gene Huebner, Chief Compliance Officer, The RCC Corp

1. April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FL
The RCC Corp:
Improving The Revenue Cycle
William F. Zimmerman and Jessy Gene Huebner from The RCC Corp,
a solution provider company at the marcus evans National
Healthcare CFO Summit Spring 2012, on improving a hospital's
revenue cycle through an up-to-date Charge Description Master
(CDM).
Interview with: William F. Zimmerman, Chief Executive Officer, and
Jessy Gene Huebner, Chief Compliance Officer, The RCC Corp
FOR IMMEDIATE RELEASE and would be surprised to learn of the amount of risk they are
exposed to and the amount of revenue they are potentially
Healthcare providers may be losing millions of dollars every missing out on.
month due to an outdated Charge Description Master,
according to William F. Zimmerman and Jessy Gene Huebner An accurate CDM fixes the front-end of the revenue cycle,
of The RCC Corp. This leads to incorrect billings, the potential before a bill goes out, and eliminates work at the back-end
of immense losses in revenue and opens the door for a myriad (processing, correcting, and attempting to collect denials). For
of compliance issues. example, if a nurse completes an X-ray on a patient, it should
be charged and processed as an X-ray. The code, price and
From a solution provider company at the upcoming every word in the description must be 100 per cent accurate
marcus evans National Healthcare CFO Summit Spring and backed by comprehensive documentation to secure the
2012, taking place in Hollywood, Florida, April 26-28, Messrs. proper reimbursement. The entire process must be clear to the
Zimmerman and Huebner deliver their thoughts on how to hospital staff and supportable to the payors.
improve the accuracy levels of a hospital’s Charge Description
Master to boost revenue and ensure compliance with all laws To accomplish this, an appropriate education system must be
and federal regulations. available to the entire staff. Therefore, the CFO must create
and maintain a comprehensive internal training program, to
How can the revenue cycle be improved? ensure that the staff is continually updated. This will reduce
the amount of errors that usually plagues the process due to
William F. Zimmerman: With the uncertainty of healthcare the ever increasing complexities of the reimbursement rules
reform and the constant need to keep staff informed on how that govern our healthcare system.
to accurately charge for services provided, many healthcare
facilities are missing significant revenue opportunities and William F. Zimmerman: The amount of maintenance required
placing themselves at risk of violating compliance rules. to keep the CDM current is significant. This data file,
depending on the size of the hospital, could contain upwards
Hospitals must recognize the need to implement an efficient, of 25,000-100,000 line items, with complex reimbursement
automated system to correctly maintain one of the facilities rules attached.
most significant assets, their Charge Description Master. Also
known as the “heart” of the revenue cycle, an accurate CDM A comprehensive information processing system, updating the
eliminates or resolves most compliance and reimbursement CDM weekly, supported by a knowledgeable and experienced
issues, providing a facility with the ability to capture the reimbursement staff is an absolute necessity to ensure an
maximum amount of legitimate, optimized, revenue for the effective internal process. It must also be accompanied by an
services they performed. extensive staff education program.
How can hospitals ensure a more compliant CDM? These requirements make this important element in the
revenue cycle a perfect candidate for outsourcing, to a firm
Jessy Gene Huebner: With 600-800 coding changes affecting that specializes in CDM reviews and audits using the latest in
the CDM each quarter, considerable maintenance work must automated tools and modeling techniques, thereby reducing a
be performed on a regular basis. Most healthcare Chief significant portion of the need for highly qualified internal
Financial Officers (CFOs) believe that their CDM is up to date, reimbursement staff and educators.
www.healthcare-summit.com

2. April 26-28, 2012 | The Westin Diplomat Resort & Spa | Hollywood | FL
What piece of advice would you give to healthcare CFOs? process to a qualified business partner who has the
sophisticated tools and staff in place and is committed to
William F. Zimmerman: Treat your CDM as the valuable helping you maintain compliance and locate missing revenue.
corporate asset it is. Make the investment to keep it current The latter approach may be the most felicitous solution
with the ever changing regulations and provide your staff with available toward improving your hospitals compliance and
appropriate, recurring education. Otherwise, outsource the financial performance.
Contact: Stacey Melvin, Journalist, marcus evans, Summits Division
Tel: + 357 22 849 400
Email: press@marcusevanscy.com
About the National Healthcare CFO Summit Spring 2012
This unique forum will take place at The Westin Diplomat Resort & Spa, Hollywood, Florida, April 26-28, 2012. Offering
much more than any conference, exhibition or trade show, this exclusive meeting will bring together esteemed industry
thought leaders and solution providers to a highly focused and interactive networking event. The Summit includes
presentations on strategies for improving the revenue cycle, preparing for healthcare reform, and being in a position to
be able to take advantage of the impending changes in our healthcare system.
For more information please send an email to info@marcusevanscy.com or visit the event website at
www.healthcare-summit.com
marcus evans group - finance/insurance sector portal
Complementing our summit format, the Finance Network – marcus evans Summits group delivers peer-to-peer
information on strategic matters, professional trends and breakthrough innovations.
Please note that the summit is a closed business event and the number of participants strictly limited.
About The RCC Corporation
The RCC Corp. provides a full range of Revenue Cycle Compliance solutions including Charge Master Validation Reviews,
Compliance Audits, and Education Services. Our Mission is to quickly resolve client compliance and reimbursement
issues, reduce denials and potential risks for fraud, shorten the revenue cycle, and help reduce administrative operating
costs.
www.thercccorp.com
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discuss strategies and solutions. Held at exclusive locations around the world, these events provide attendees with a
unique opportunity to individually tailor their schedules of keynote presentations, think tanks, seminars and one-on-one
business meetings. For more information, please visit www.marcusevans.com
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