The document discusses a study conducted by a text analytics group to determine if certain personality traits exhibited in presidential candidate speeches can influence election outcomes. The group analyzed over 1,500 speeches from seven candidates across six US elections. They extracted measures of the Big Five personality traits and usage of past, present, and future verbs to indicate vision versus past comparisons. Optimism/pessimism was also measured. Statistical models showed that speeches exhibiting optimism, a forward-looking vision, and specific personality traits were more likely to result in greater vote percentages and election victories, both at the state and national level. The results demonstrate that presidential elections involve personality battles and that certain traits in campaign speeches are rewarded by voters.