This is shortened version of a presentation that I was asked to give to a prospective political campaigning group in 2010, for I won contracts to conduct all polling for several hotly contested races, all of which I helped them win in the 2010 campaign cycle. It also includes representative clients that we have served, including not only political clients but also corporate and nonprofit brands.
This study, prepared by a Republican-led group of researchers, seeks to better understand to the factors that are motivating nativism, racism, and other cultural anxieties among the American electorate.
This document summarizes research on the purpose and effects of political advertisements during presidential campaigns. It discusses how positive advertisements are used to promote candidates by improving name recognition, leadership qualities, and issue positions. Negative advertisements aim to target undecided voters by stirring emotions around important issues. Studies have found mixed results on the effects of negative ads, with some finding they decrease voter turnout while others found no significant effects. Long-term issues from negative ads may include increased polarization of voters and distrust in government.
The Meaning of Selfies: Understanding the use of selfies during the US 2016 P...Henri Ghosn
This report attempts to give a holistic approach to understanding the use of selfies during the US 2016 Primary Elections, taking into account their wider social, cultural, and media contexts. As such this project moves beyond the framing of selfies as a narcissistic practice and highlights instead how they promote “individuality, immediacy, reciprocity, sharing, exchanging, constant updating, work and commitment”.
Our two main political parties are at a crossroads. Can a consumer marketing lens reveal a way forward?
By Stacy Baas and Samantha Cabaluna
Full text of the report available at https://www.baasstrategy.com/blog/making-sense-of-the-moment-b4tsw
This study examined the influence of social networking sites and interpersonal political discussion on civic and political participation and confidence in government. The study found that reliance on social networking sites was positively associated with civic participation but not political participation or confidence in government. Interpersonal political discussion was found to enhance political participation and help citizens develop higher quality opinions. The study suggests encouraging more interpersonal political discussion to stimulate civic and political participation.
The document discusses trends in traditional news coverage of elections and how different actors, including the media, voters, and candidates, influence that coverage. It notes that while politicians often blame negative media coverage solely on the media, John Zaller provided alternative explanations by analyzing how the goals of all three groups impact coverage. For example, candidates' increased control over messaging has led to more press-initiated negativity as the media pushes back on restricted access. The document also examines how trivial and negative coverage has consequences for how the public views politics.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
The Chicago Tribune provided minimal and dry coverage of the 2012 election that focused on potential Republican candidates and how current issues might impact President Obama's re-election chances. In contrast, Politico, Daily Kos, and Huffington Post featured more extensive election coverage with differing tones. Politico favored Republican candidates while Daily Kos and Huffington Post were more critical of Republicans and less supportive of Obama.
This study, prepared by a Republican-led group of researchers, seeks to better understand to the factors that are motivating nativism, racism, and other cultural anxieties among the American electorate.
This document summarizes research on the purpose and effects of political advertisements during presidential campaigns. It discusses how positive advertisements are used to promote candidates by improving name recognition, leadership qualities, and issue positions. Negative advertisements aim to target undecided voters by stirring emotions around important issues. Studies have found mixed results on the effects of negative ads, with some finding they decrease voter turnout while others found no significant effects. Long-term issues from negative ads may include increased polarization of voters and distrust in government.
The Meaning of Selfies: Understanding the use of selfies during the US 2016 P...Henri Ghosn
This report attempts to give a holistic approach to understanding the use of selfies during the US 2016 Primary Elections, taking into account their wider social, cultural, and media contexts. As such this project moves beyond the framing of selfies as a narcissistic practice and highlights instead how they promote “individuality, immediacy, reciprocity, sharing, exchanging, constant updating, work and commitment”.
Our two main political parties are at a crossroads. Can a consumer marketing lens reveal a way forward?
By Stacy Baas and Samantha Cabaluna
Full text of the report available at https://www.baasstrategy.com/blog/making-sense-of-the-moment-b4tsw
This study examined the influence of social networking sites and interpersonal political discussion on civic and political participation and confidence in government. The study found that reliance on social networking sites was positively associated with civic participation but not political participation or confidence in government. Interpersonal political discussion was found to enhance political participation and help citizens develop higher quality opinions. The study suggests encouraging more interpersonal political discussion to stimulate civic and political participation.
The document discusses trends in traditional news coverage of elections and how different actors, including the media, voters, and candidates, influence that coverage. It notes that while politicians often blame negative media coverage solely on the media, John Zaller provided alternative explanations by analyzing how the goals of all three groups impact coverage. For example, candidates' increased control over messaging has led to more press-initiated negativity as the media pushes back on restricted access. The document also examines how trivial and negative coverage has consequences for how the public views politics.
The Influence of Design on Political Campaign SuccessJamie Foulston
A dissertation exploring the influence of design on the 2008 Obama political campaign. It looks to answer the question: 'Did the flawless design strategy of the campaign lead to Obama's victory?'
The Chicago Tribune provided minimal and dry coverage of the 2012 election that focused on potential Republican candidates and how current issues might impact President Obama's re-election chances. In contrast, Politico, Daily Kos, and Huffington Post featured more extensive election coverage with differing tones. Politico favored Republican candidates while Daily Kos and Huffington Post were more critical of Republicans and less supportive of Obama.
Every political election — city, local, state, national — makes for good visual coverage. Get in on the action. Take viewers where they could not ordinarily go. Get to know the politicians. Get to know the issues.
Predictive Analytics in Political Campaigns: Obama and BeyondRising Media Ltd.
In the last decade predictive modeling has changed American political campaigns, especially at the presidential level. Long before Election Day 2012, Obama campaign staffers were confident that President Obama would be re-elected because they had sophisticated modeling predicting wins in many important states. More importantly, modeling helps political campaigns learn which voters to target with particular messages. This session will summarize predictive modeling in American politics, with an eye toward the way it might be developed for international applications.
The document discusses key concepts in American politics including political demographics, ideology, culture, efficacy, socialization, parties, linkage institutions, and more. It provides definitions and descriptions of important political science terms such as political parties, interest groups, elections, public opinion, and media. The document serves as a review of fundamental elements of the American political system and political process.
Bloomberg eyes third party run – Liberty ChampionErica Tomlin
Former New York City Mayor Michael Bloomberg is considering running for president in 2016 as a third-party candidate. He has experience as both a Democrat and Republican and is currently an independent. Bloomberg has commissioned polls to see how he might fare as a third party candidate. His candidacy could potentially split the Democratic vote and help Republicans. However, some see an opportunity for a centrist candidate to bring more consensus to Washington given the current polarization between the major parties.
The document summarizes the process of the U.S. presidential election system from the initial testing of candidacies around 2 years out, through campaigning, primaries and caucuses, national conventions, debates, election day voting, the electoral college vote, and culminating with the inauguration of the new president on January 20th. Key aspects include fundraising requirements, primary dates and locations, the roles of the media and campaign advertising, and the focus on swing states in the final months leading up to election day.
The document outlines a chapter on public opinion and political action from a textbook. It includes:
- An introduction and learning objectives for each section, which are about measuring and understanding public opinion, political participation, and the influence of demographics and ideology.
- Subsections on topics like political socialization, the role of polls, levels of political knowledge, forms of participation, and views on the scope of government.
Presentation developed for a series of lectures on public opinion (and political socialization) for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
Polls increasingly show that the American public views the US government as a problem and distrusts both political parties. This suggests the US has become a dictatorship that serves wealthy elites rather than a democracy that represents public interests. A 2014 academic study found the US government is dominated by economic elites and business groups, with average citizens having little influence. Recent polls confirm this, showing public opposition to policies like tax cuts and moving the US embassy to Jerusalem that were enacted anyway. Most Americans believe only the rich will benefit from tax reform and growing distrust both Trump and the Mueller investigation. This provides further evidence the US is an oligarchy ruled by the wealthy rather than a democratic republic.
This document provides an overview and analysis of a poll conducted in June 2008 on voter opinions and attitudes regarding the 2008 US presidential election between Barack Obama and John McCain. Some key findings from the poll include: Obama has a slight lead over McCain nationally; support for Obama is driven by a desire for change from President Bush, while McCain's support comes from his experience in foreign policy; the economy is the top issue but voters see the candidates as tied on handling it.
The document discusses the influence of mass media on U.S. elections. It notes that while voters see media as influential, they also distrust media coverage and think it focuses too much on trivial issues rather than substantive policy topics. Additionally, media coverage tends to emphasize the "horse race" aspects of elections rather than exploring candidates' positions. The document also examines questions around media bias, the impact of money and transparency in elections, and the rising influence of social media.
The document discusses various concepts related to political parties and elections in the United States, including third parties like the Green Party, big tent parties like the New Deal Coalition, and critical elections that result in political realignments. It also covers topics such as plurality voting systems, prominent third parties throughout history like the Reform and Bull Moose parties, and political party roles and functions such as party identification, primaries, conventions, and platforms.
This document provides an overview of America's two main political parties - the Republican and Democratic parties - as well as some information about third parties. It discusses how political parties help communicate beliefs to the government, educate citizens, and guide voters during elections. The key roles of political parties include allowing large groups of people to have their voices heard, raising and spending money to support candidates, and being active at the federal, state, and local levels of government. Students are encouraged to research the platforms of different parties and determine which ones best align with their own views.
Public opinion polling has played an important role in American democracy since its founding. Early forms of polling included straw polls conducted at polling places and surveys in newspapers. Abraham Lincoln recognized the importance of understanding public opinion as president. The rise of social sciences in the early 20th century led to the development of modern opinion polling. George Gallup established scientific polling methods through his American Institute of Public Opinion in 1936. Subsequent presidents like FDR, Truman, Eisenhower, Clinton, and Bush all utilized polling to varying degrees to inform their electoral and policy decisions. There are different types of polls including national polls, campaign polls, exit polls, and pseudo polls which are not scientifically conducted. It is important for the public to scrutinize polling
- The author argues that the Democratic party, not the Republican party, may face challenges after the 2020 election.
- Trump's 2016 victory was due to public frustration over issues like economic problems, illegal immigration, and being ignored by political elites. However, the analysis overlooks economic stagnation under previous administrations.
- If Trump loses, it will likely be by a narrow margin, and the Republican party will recover and win future elections. However, the author believes the Democrats' policies during the pandemic and on issues like crime and violence will lead to their defeat.
Mitt Romney Presidential Campaign, 2012 - Wikipedia (073116)VogelDenise
Mitt Romney announced his candidacy for the 2012 Republican presidential nomination on June 2, 2011. His campaign aimed to focus on improving the US economy. Romney became the presumptive Republican nominee after winning the Texas primary on May 29, 2012. He selected Paul Ryan as his running mate and was formally nominated at the 2012 Republican National Convention. However, Romney's campaign ended in defeat on November 6, 2012 when he lost the general election to incumbent President Barack Obama.
Voting rights in the US have expanded over time. Originally only granted to wealthy white males, the 15th Amendment gave African Americans the right to vote after the Civil War. Women gained suffrage through the 19th Amendment in 1920 after decades of lobbying. The 26th Amendment lowered the voting age to 18. However, voter turnout remains lower in the US than other democracies due to issues like lack of interest, obstacles to voting, and complex registration. Voters are typically more educated, wealthy, older individuals who have voted before. Some groups like felons and non-citizens cannot vote. Voters are influenced by background, party loyalty, issues, candidates' images, and political propaganda.
Donald Trump has maintained his lead in Republican primary polls since announcing his candidacy in June 2015. There are three theories for his success: 1) He has tapped into widespread populism, nativism, and anti-elite sentiment among Republican voters. 2) His controversial statements have driven massive media coverage, correlating his polling numbers to his outsized media presence. 3) The lack of a consensus alternative among Republican elites has created a power vacuum that Trump has filled. Trump's rise is likely due to an overlap of all three factors.
This document summarizes several models of voting behavior and democracy:
1) Responsible-party government assumes clear policy positions by unified parties, but parties are not always cohesive and voters do not vote solely based on issues.
2) Electoral competition theory assumes voters choose based on issues, but parties may take similar centrist positions and not educate voters.
3) Retrospective voting theory suggests voters choose based on past economic performance, but this may allow problems to persist too long.
4) Sociological and social-psychological models link demographics and attitudes to voting decisions but cannot fully explain choices.
5) Rational choice theory views voting as a rational calculation, but voters often have
The film poster uses various design elements to convey information about the film's plot and genre. The tagline and use of lowercase font suggest a modern fairytale theme where the princess is not typical. Images of the main character being carried and wearing trainers with a dress show she defies conventions. Colors and positioning of images represent her thoughts and dreams. Titles stand out to highlight important elements like romance. Overall, the poster uses visual cues to set expectations that the film will follow the protagonist's life struggles and changing relationships.
Every political election — city, local, state, national — makes for good visual coverage. Get in on the action. Take viewers where they could not ordinarily go. Get to know the politicians. Get to know the issues.
Predictive Analytics in Political Campaigns: Obama and BeyondRising Media Ltd.
In the last decade predictive modeling has changed American political campaigns, especially at the presidential level. Long before Election Day 2012, Obama campaign staffers were confident that President Obama would be re-elected because they had sophisticated modeling predicting wins in many important states. More importantly, modeling helps political campaigns learn which voters to target with particular messages. This session will summarize predictive modeling in American politics, with an eye toward the way it might be developed for international applications.
The document discusses key concepts in American politics including political demographics, ideology, culture, efficacy, socialization, parties, linkage institutions, and more. It provides definitions and descriptions of important political science terms such as political parties, interest groups, elections, public opinion, and media. The document serves as a review of fundamental elements of the American political system and political process.
Bloomberg eyes third party run – Liberty ChampionErica Tomlin
Former New York City Mayor Michael Bloomberg is considering running for president in 2016 as a third-party candidate. He has experience as both a Democrat and Republican and is currently an independent. Bloomberg has commissioned polls to see how he might fare as a third party candidate. His candidacy could potentially split the Democratic vote and help Republicans. However, some see an opportunity for a centrist candidate to bring more consensus to Washington given the current polarization between the major parties.
The document summarizes the process of the U.S. presidential election system from the initial testing of candidacies around 2 years out, through campaigning, primaries and caucuses, national conventions, debates, election day voting, the electoral college vote, and culminating with the inauguration of the new president on January 20th. Key aspects include fundraising requirements, primary dates and locations, the roles of the media and campaign advertising, and the focus on swing states in the final months leading up to election day.
The document outlines a chapter on public opinion and political action from a textbook. It includes:
- An introduction and learning objectives for each section, which are about measuring and understanding public opinion, political participation, and the influence of demographics and ideology.
- Subsections on topics like political socialization, the role of polls, levels of political knowledge, forms of participation, and views on the scope of government.
Presentation developed for a series of lectures on public opinion (and political socialization) for PS 101 American Government at the University of Kentucky, Spring 2007. Dr. Christopher S. Rice, Instructor.
Polls increasingly show that the American public views the US government as a problem and distrusts both political parties. This suggests the US has become a dictatorship that serves wealthy elites rather than a democracy that represents public interests. A 2014 academic study found the US government is dominated by economic elites and business groups, with average citizens having little influence. Recent polls confirm this, showing public opposition to policies like tax cuts and moving the US embassy to Jerusalem that were enacted anyway. Most Americans believe only the rich will benefit from tax reform and growing distrust both Trump and the Mueller investigation. This provides further evidence the US is an oligarchy ruled by the wealthy rather than a democratic republic.
This document provides an overview and analysis of a poll conducted in June 2008 on voter opinions and attitudes regarding the 2008 US presidential election between Barack Obama and John McCain. Some key findings from the poll include: Obama has a slight lead over McCain nationally; support for Obama is driven by a desire for change from President Bush, while McCain's support comes from his experience in foreign policy; the economy is the top issue but voters see the candidates as tied on handling it.
The document discusses the influence of mass media on U.S. elections. It notes that while voters see media as influential, they also distrust media coverage and think it focuses too much on trivial issues rather than substantive policy topics. Additionally, media coverage tends to emphasize the "horse race" aspects of elections rather than exploring candidates' positions. The document also examines questions around media bias, the impact of money and transparency in elections, and the rising influence of social media.
The document discusses various concepts related to political parties and elections in the United States, including third parties like the Green Party, big tent parties like the New Deal Coalition, and critical elections that result in political realignments. It also covers topics such as plurality voting systems, prominent third parties throughout history like the Reform and Bull Moose parties, and political party roles and functions such as party identification, primaries, conventions, and platforms.
This document provides an overview of America's two main political parties - the Republican and Democratic parties - as well as some information about third parties. It discusses how political parties help communicate beliefs to the government, educate citizens, and guide voters during elections. The key roles of political parties include allowing large groups of people to have their voices heard, raising and spending money to support candidates, and being active at the federal, state, and local levels of government. Students are encouraged to research the platforms of different parties and determine which ones best align with their own views.
Public opinion polling has played an important role in American democracy since its founding. Early forms of polling included straw polls conducted at polling places and surveys in newspapers. Abraham Lincoln recognized the importance of understanding public opinion as president. The rise of social sciences in the early 20th century led to the development of modern opinion polling. George Gallup established scientific polling methods through his American Institute of Public Opinion in 1936. Subsequent presidents like FDR, Truman, Eisenhower, Clinton, and Bush all utilized polling to varying degrees to inform their electoral and policy decisions. There are different types of polls including national polls, campaign polls, exit polls, and pseudo polls which are not scientifically conducted. It is important for the public to scrutinize polling
- The author argues that the Democratic party, not the Republican party, may face challenges after the 2020 election.
- Trump's 2016 victory was due to public frustration over issues like economic problems, illegal immigration, and being ignored by political elites. However, the analysis overlooks economic stagnation under previous administrations.
- If Trump loses, it will likely be by a narrow margin, and the Republican party will recover and win future elections. However, the author believes the Democrats' policies during the pandemic and on issues like crime and violence will lead to their defeat.
Mitt Romney Presidential Campaign, 2012 - Wikipedia (073116)VogelDenise
Mitt Romney announced his candidacy for the 2012 Republican presidential nomination on June 2, 2011. His campaign aimed to focus on improving the US economy. Romney became the presumptive Republican nominee after winning the Texas primary on May 29, 2012. He selected Paul Ryan as his running mate and was formally nominated at the 2012 Republican National Convention. However, Romney's campaign ended in defeat on November 6, 2012 when he lost the general election to incumbent President Barack Obama.
Voting rights in the US have expanded over time. Originally only granted to wealthy white males, the 15th Amendment gave African Americans the right to vote after the Civil War. Women gained suffrage through the 19th Amendment in 1920 after decades of lobbying. The 26th Amendment lowered the voting age to 18. However, voter turnout remains lower in the US than other democracies due to issues like lack of interest, obstacles to voting, and complex registration. Voters are typically more educated, wealthy, older individuals who have voted before. Some groups like felons and non-citizens cannot vote. Voters are influenced by background, party loyalty, issues, candidates' images, and political propaganda.
Donald Trump has maintained his lead in Republican primary polls since announcing his candidacy in June 2015. There are three theories for his success: 1) He has tapped into widespread populism, nativism, and anti-elite sentiment among Republican voters. 2) His controversial statements have driven massive media coverage, correlating his polling numbers to his outsized media presence. 3) The lack of a consensus alternative among Republican elites has created a power vacuum that Trump has filled. Trump's rise is likely due to an overlap of all three factors.
This document summarizes several models of voting behavior and democracy:
1) Responsible-party government assumes clear policy positions by unified parties, but parties are not always cohesive and voters do not vote solely based on issues.
2) Electoral competition theory assumes voters choose based on issues, but parties may take similar centrist positions and not educate voters.
3) Retrospective voting theory suggests voters choose based on past economic performance, but this may allow problems to persist too long.
4) Sociological and social-psychological models link demographics and attitudes to voting decisions but cannot fully explain choices.
5) Rational choice theory views voting as a rational calculation, but voters often have
The film poster uses various design elements to convey information about the film's plot and genre. The tagline and use of lowercase font suggest a modern fairytale theme where the princess is not typical. Images of the main character being carried and wearing trainers with a dress show she defies conventions. Colors and positioning of images represent her thoughts and dreams. Titles stand out to highlight important elements like romance. Overall, the poster uses visual cues to set expectations that the film will follow the protagonist's life struggles and changing relationships.
The document describes different types of privacy and protection films for monitors and mobile devices. It includes details about:
1) A privacy filter for monitors that uses micro louver technology for privacy protection while reducing glare and protecting from scratches.
2) A privacy filter for mobile touch screens that uses micro louver technology for privacy, is thinner to improve touch sensitivity, and protects from fingerprints, glare, and UV rays.
3) An anti-fingerprint film that protects screens from fingerprints, cosmetics, and sweat using an anti-fingerprint coating while remaining scratch resistant and anti-glare.
This document provides a summary of Lauren Jeong's creative work portfolio including various projects from high school graphic arts classes, her Drawing I class, and personal creative works. Some of the projects highlighted are a collage made from various materials, small drawings done with Sharpie markers and nail polish on photo paper, a mug design, paper crane mobile, digital photographs, stained glass and song lyric illustrations made in Illustrator, a film festival poster and photo journal layout made in Photoshop, a self-morph into a panda, a screen printed shirt design for her brother's band, geometric and organic shape drawings, mixed media still life drawings using various unconventional tools, figure drawings of classmates and a self-portrait, and a
QVI Club Home Resorts offers luxury vacation home rentals across several destinations in the United States. Their portfolio includes over 1,000 luxury homes located in popular vacation spots such as Hawaii, Colorado, Florida, California, and more. Guests can book these high-end homes for a week or more and enjoy amenities like private pools, hot tubs, game rooms, and entertainment areas.
Advanced: Designing for eBooks, Enhanced eBook Ideas and ImplementationMichael Calleia
This document provides an overview of enhanced ebooks, including what they are, why authors may want to create them, and how to get started in the process. It defines an enhanced ebook as anything beyond a standard ebook, including advanced styling, embedded fonts, multimedia, interactivity, and more. The document discusses exploring creative freedom and selling more ebooks as potential motivations. It also emphasizes that features alone do not sell - it is the reader experience that matters. The document then provides guidance on considering how to add value to the reader experience before delving into technical specifications and examples of enhanced elements across different ebook platforms.
The storyboard is a visual document that outlines the key scenes and shots of a film or video project. It allows filmmakers to plan and visualize the narrative flow, timing, and continuity of moving images before filming. Each panel of the storyboard represents a scene and includes sketches of composition, camera angles, character placement, and action along with descriptions to communicate the intended visuals and story elements.
What have you learnt about technologies from the process of constructing this...jayne111
The document discusses what the author has learned about technology through creating a media project. Specifically, the author learned how to use an iMac by creating a movie opening, how to add effects and transitions, and how to film and edit video. The author also learned how to create a blog, upload slides and videos, and transfer files between a camera and computer. Key skills learned include using transitions like fade in/out, speeding up or slowing down clips, and adding sound effects and music to video while ensuring proper timing.
What have you learnt about technologies from the process of constructing this...jayne111
The document discusses what the author has learned about technology through creating a media project. The author learned how to use effects, transitions, and titles in iMovie to create a thriller movie opening. They also learned how to create and format a blog, including uploading slideshows. Through using a camera, the author learned filming techniques and how to upload videos to iMovie. They further learned how to incorporate filmed production titles and add sound effects. Finally, the author discusses challenges of finding appropriate copyright-free music and syncing it correctly to their opening.
This document lists various jewelry sets and individual pieces including the Adiva Divine, Adiya Set, Audrey Set, Penelope Set, Ambrosia Set, Bridgette D'Or Set, Bridgette Set, The Zenith Set, The Antika Set, The Allegra Set, The Candice Set, Honey Gem Necklace, and Sabrina Chain.
The storyboard is a visual plan that breaks down a film or video into individual shots and scenes. It allows filmmakers to plan camera angles, lighting, composition, transitions, and other elements before filming. Each panel of the storyboard represents a scene and includes sketches of composition, camera angles, and action along with descriptions.
1. After installing the SDK, you need to create a new Android project, add activities and permissions, and initialize the user interface.
2. Layouts can be created using XML or programmatically, and activities have a lifecycle that is important to understand.
3. Common functionality includes working with buttons, touch listeners, calling other apps, Bluetooth, location services, and using the camera.
Failure Self Defense: Defend your App against failures in a (micro) services ...Tony Fabeen
This document discusses strategies for building resilient microservices applications that can withstand failures. It recommends mapping dependencies, improving tests to catch failures, failing fast with timeouts, failing gracefully with fallbacks, implementing circuit breakers to avoid cascading failures, using bulkheads to isolate failures, and monitoring services to detect problems.
The document outlines the agenda for a farm to school summit. It includes sections on the background and goals of the farm to school program, a MEALS project study on increasing the use of Alaskan foods in school meals, and the game plan for 2011 which involves new legislation. It closes by welcoming questions and input from attendees and providing contact information for the program coordinator.
This document provides an outline of key concepts related to US presidential elections, including primaries, caucuses, and campaign financing. It discusses the multi-stage process of electing the president from pre-primaries over a year before elections to the electoral college vote and inauguration. Notably, it outlines how the pre-primary period has increased in importance, with front-runners often being determined over a year before the actual primaries begin.
This document contains a series of multiple choice questions about US government and politics. It covers topics like political parties, elections, interest groups, media, and public opinion. The questions test knowledge of key concepts, terms, individuals, groups, laws and court cases in American politics.
Competency Assessment RubricAll competency criteria must be met toLynellBull52
Competency Assessment Rubric
All competency criteria must be met to earn a B grade and pass this Course Outcome.
A predefined number of mastery criteria must be met to earn an A grade, indicating mastery of the Course Outcome. See the CLA and Grade Criteria Chart below.
MET
NOT YET MET
Candidate Analysis: The Individual
Competency
Explains how the candidate’s moral and professional capacity make this individual capable of serving “we the people.”
X
Mastery
Includes an analysis of the candidate’s ethics.
X
Candidate Analysis: The Party
Competency
Explains how the candidate aligns with the chosen political party.
X
Candidate Analysis: Public Policy
Competency
Explains how two specific examples of public policy the candidate advocates showcase the candidate's political, social, or economic views.
X
Mastery
Includes an analysis from at least two public policy fields: economics, education, environment, foreign policy, health care, and/or welfare policy.
X
Candidate Analysis: Endorsements
Competency
Explains who endorsed the candidate: individuals, interest groups, news media, and/or others.
X
Total Competency Criteria:
Total Mastery Criteria:
CLA and Grade Criteria Chart
CRITERIA
CLA Score
Grade
Points
Meets all competency criteria and 2 of mastery criteria
5
A
1000
Meets all competency criteria and 0–1 of mastery criteria
4
B
850
Meets 3 of competency criteria
3
Not Yet Competent*
0
Meets 2 of competency criteria
2
Not Yet Competent*
0
Meets 1 of competency criteria
1
Not Yet Competent*
0
Meets 0 competency criteria
0
Not Yet Competent*
0
No submission
NA
Not Yet Competent*
0
*Not Yet Competent grades convert to an F at term end.
*If work submitted for this competency assessment does not meet the minimum submission requirements, it will be returned for revision without being scored. If the work submitted does not meet the minimum submission requirements by the end of the term, you will receive a failing score.Minimum Submission Requirements
Minimum Submission Requirements
MET
NOT YET MET
· 1 page (not including the title page or reference page)
X
· APA formatting (including in-text citations and a separate reference page following the text)
X
· Three sources (including the class text and two additional outside sources)
X
Questions
9-17
What is the basis for Huawei’s success in the global market for telecommunications equipment?
9-18
Do you think Prime Minister Justin Trudeau was correct in opening the Canadian market to Huawei?
Why or why not?
J.R MYERS 1
J.R MYERS 2
J.R. Myers
Jorge Gonzalez
Purdue University Global
SS236M4
29TH of March 2021
Question 1. Does this person’s moral and professional capacity make this individual capable of serving “we the people” ethically and well?
J.R. Myers is capable of serving “we the people” ethically and well considering his past relationship with his community. He was able to involve himself with the community at an ...
The document discusses the lack of a significant third party in the United States compared to other Western nations. It suggests this may be due to the dominance of the two-party system, with the Republican and Democratic parties accommodating a wide range of beliefs under their "big tent" approaches. Third parties face challenges in raising money, organizing nationally, and gaining enough votes and attention to survive long-term.
Public opinion polls in the 2000 US presidential election showed shifting views on who the winner was in the aftermath of the contested Florida results. Public opinion is shaped through political socialization from family, schools, peers, media and social groups. It is measured using polls that have shortcomings like sampling error. Political parties have evolved over time but remain important vehicles for mass participation, with national conventions and platforms.
The document provides an overview of key concepts related to media, political parties, voting, and campaigns in the United States. It defines media, bias, and strategies for evaluating campaigns. It describes the functions of political parties and explains primaries, the two-party system, and the political spectrum. It also outlines the electoral college process, voter registration requirements, and campaign fundraising.
The document discusses several aspects of successful political campaigns, including building name recognition, voter mobilization through get-out-the-vote efforts, decreasing support for opponents, fundraising, hiring professional consultants, and focusing the campaign strategy. Fundraising is important in the beginning to hire staff who can work on voter outreach, while consultants can advise on multiple races. The campaign aims to get voters to the polls and persuade them through different methods.
American Government - Chapter 9 - Parties and Campaignscyruskarimian
1. Madison argues that factions are inevitable in society and the goal should be to control their effects, not eliminate their causes. He proposes that a large, diverse republic would best control the effects of factions.
2. Political parties help simplify voters' choices, aid candidates' quests for power, and provide elected officials with a common set of principles to govern. The US two-party system developed due to factors like the single-member district electoral system.
3. Over time, the major parties in the US have realigned as generations and events changed political views and priorities in the country. Both parties now rely heavily on fundraising and face challenges in appealing to voters beyond their bases.
This document summarizes a study on the impact of Twitter use on the perceived credibility of 2016 US presidential candidates. It provides background on rhetoric, persuasion, and credibility in politics. Specifically, it discusses Aristotle's modes of persuasion (pathos, logos, ethos) and how they can impact a politician's credibility. The study examined how candidates' tweets may have influenced voters' opinions according to these persuasion modes. It reviewed literature on social media and politics, finding that Twitter has become an important campaign tool. The researcher surveyed 170 subjects on their views of different candidates' credibility, finding that Bernie Sanders was viewed as one of the most credible.
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This document provides an overview of political parties and elections in the United States. It defines key terms like political parties, Democrats, Republicans, primaries, and general elections. It describes the role of political parties in selecting candidates and informing the public. It also explains the differences between primary and general elections and factors that influence how people vote, such as party identification, candidate image, policy choices, and socioeconomic characteristics.
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An astonishing, first-of-its-kind, report by the NYT assessing damage in Ukraine. Even if the war ends tomorrow, in many places there will be nothing to go back to.
El Puerto de Algeciras continúa un año más como el más eficiente del continente europeo y vuelve a situarse en el “top ten” mundial, según el informe The Container Port Performance Index 2023 (CPPI), elaborado por el Banco Mundial y la consultora S&P Global.
El informe CPPI utiliza dos enfoques metodológicos diferentes para calcular la clasificación del índice: uno administrativo o técnico y otro estadístico, basado en análisis factorial (FA). Según los autores, esta dualidad pretende asegurar una clasificación que refleje con precisión el rendimiento real del puerto, a la vez que sea estadísticamente sólida. En esta edición del informe CPPI 2023, se han empleado los mismos enfoques metodológicos y se ha aplicado un método de agregación de clasificaciones para combinar los resultados de ambos enfoques y obtener una clasificación agregada.
Acolyte Episodes review (TV series) The Acolyte. Learn about the influence of the program on the Star Wars world, as well as new characters and story twists.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
1. Political Polling
Qualifications and Capabilities
Presentation
Prepared by:
Ethridge & Associates, L.L.C.
Dr. Steven C. Ethridge, Ph.D.
January 12, 2011
Better Research For Better Communication
2. Chronological Highlights of Ethridge’s Polling Career
31 years of experience
31 years commercial marketing research
U.S. Census Bureau
Message Factors, Inc.
Fred's, Inc.
27 years in political polling and strategic consulting
Began polling in April, 1983 as Interim Director of The Marketing Research Institute,
Inc., Jackson, MS, now Marketing Research Insights, Inc. (MRI), Pensacola, FL
Mentored by Republican Pollster, Dr. Verne Kennedy, Ph.D. in Communication, President of MRI
Polled all throughout U.S. Primarily in the Mid-South (MS, LA, TN, AL and TX)
First client was Louisiana Governor Dave Treen (1983)
Chief polling competitor was Lance Tarrance, Tarrance & Associates (saw much of his work)
First polled statewide in TN in 1983 at MRI for a U.S. Senate race against Jim Sasser
Moved back to Memphis August 1983
Met and began being mentored by Dr. John P. Bakke, Ph.D. in Communication
Well-known political consultant
Political news analyst for News Channel 3
Chairman of Department of Communication, University of Memphis
Pollster and strategist of Republican Don Sundquist for U.S. Congress and Governor of TN
Ethridge first polled for Dr. Bakke and Congressman Don Sundquist in 1984
Worked with and learned from Douglas Bailey (Lamar Alexander‟s chief political strategist)
in Bill Gibbon‟s race for Mayor of Memphis (1986)
2
3. Chronological Highlights of Ethridge’s Polling Career
Became Executive Associate and Client Manager of The Gallup Organization, Inc.
1987-1988
Ethridge learned “Gallup Poll” methods first hand
Gallup bought out Tarrance & Associates, Inc. while Ethridge was there.
Ethridge got to see and learn from many of Tarrance‟s presentations and polls
Returned to Memphis, in September, 1988; started The Ethridge Company
Recruited to be Sr. Brand Manager, Market Research for Holiday Inns & Holiday Corporation (1989)
Chosen to be on founding management team of The Promus Companies, Inc. (parent company of
Hampton Inns, Embassy Suites, Homewood Suites and Harrah‟s Entertainment)
Completed Master of Arts in Communication specializing in political communication under
Dr. Bakke at the University of Memphis, 1990.
Ethridge‟s first TV news political analyst opportunity was in 1991 regarding the Memphis
Mayor‟s race, predicting Dick Hackett's likely defeat
Used polling and communication strategy to lead Harold Sterling to an upset victory over
Michael Hooks for Shelby County Property Assessor (1992).
3
4. Chronological Highlights of Ethridge’s Polling Career
Founded Advanced Marketing Research, January 1993.
Ethridge was the first pollster in America to foresee Democratic U.S. Senator Jim Sasser‟s
vulnerability to defeat
Foresaw in March 1993 that Sasser could be defeated 56%-44%
Ethridge was the only pollster in America to track Frist in the lead from December 1993 to
September 1994
Pollster Whit Ayers did not detect Frist in the lead until September 1994
Together, Ethridge & Ayers wrote a memo to the Republican Senatorial Committee showing
that we both had Frist in the lead.
Frist got the maximum contribution from RSC as a result
Frist defeated Sasser with 56% of the vote, just as Ethridge said could happen nearly two
years earlier.
Ethridge was hired as lead pollster for Sundquist for Governor in 1993, to work with:
Dr. Bakke as Direct of Communication
Dick Morris as Communication Consultant
Charlie Black as General Consultant
Later Tom Ingram as PR Consultant
4
5. Chronological Highlights of Ethridge’s Polling Career
Ethridge was the most accurate pollster in the 1994 Statewide Elections in Tennessee
Frist and Thompson‟s pollsters were showing the Governor‟s race closer and more volatile;
while we were tracking Sundquist as being consistently ahead.
Dr. Bakke asked Ethridge to call the other firms to find out what the differences in
methodology were.
We found our poll was superior in both sampling and screening for likely voters.
Dr. Bakke, Dick Morris and Charlie Black accepted Ethridge‟s polls as being correct and the
others as being flawed.
The campaign made decisions based on our polls showing Sundquist clearly ahead, rather
than reacting as if we were behind (which could have cost us the race).
Also polled for Ed Bryant for U.S. Congress District 7 and developed his winning
strategy:
In his 1994 Republican Primary race
In his 1994 General Election
All of his subsequent races for Congress
5
7. Chronological Highlights of Ethridge’s Polling Career
Our news Channel 3 Exit Poll results were well within the margin of error (+/- 6.9 points).
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8. Chronological Highlights of Ethridge’s Polling Career
Ethridge is widely recognized as one of the most accurate pollsters in the Mid-South,
having major credibility with the media
Contract pollster for The Commercial Appeal on dozens of polls since 1995.
Local races (e.g., City Mayor; County Mayor)
Statewide races (e.g. Lamar Alexander for Senate)
Presidential races (e.g., George Bush for President)
Numerous public policy issues (e.g., the sale of MLGW; tax increases, etc.)
Social issues (e.g., racism)
News Story: The Commercial Appeal: Newspaper's Poll Forecast Tenn., Ark. Vote Correctly,
Date: FRIDAY, November 10, 2000 Section: News, Page: A23
“George W. Bush's margins of victory over Vice President Gore in the three Mid-South states
mirrored the margins forecast by a public opinion poll conducted for The Commercial Appeal.
The survey, conducted by Ethridge & Associates LLC Oct. 29-Nov. 1, accurately predicted the
percentage of the vote Bush and Gore received in Tennessee - 51 percent and 47 percent,
respectively. The poll's margin of error for Tennessee was 3.9 percentage points.”
Acknowledged by Tennessee statewide media as being one of the most accurate pollsters in
Tennessee elections. Ethridge & Associates, L.L.C.‟s polls have often been cited in the
Tennessee Journal as an accurate and authoritative source. For example, regarding the
polling in the 2004 Presidential campaign, The Tennessee Journal reported:
“As it turned out, two independent polls conducted in Tennessee the week before the election
were on the money. [As one of these:] The Commercial Appeal commissioned a survey by
Ethridge & Associates that was taken Oc. 29-Nov. 1. It showed Bush leading 47% to 44%.”
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9. Ethridge’s Polls and Campaigning Expertise Have Been
Cited in Both National and Statewide News
Over the past 18 years, Ethridge‟s polls, expert analysis and reputation as a “veteran
pollster” have been published in numerous state and national news publications.
The
Tennessee
Journal
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10. Ethridge’s Polls Have Been Favorably Cited in Books on
National and Statewide Campaigns
Ethridge & Associates, L.L.C. has been cited favorably as a polling authority in several books by
nationally recognized authors. These include most recently (that we are aware of) Larry Sabato,
the well known author, national political analyst and founder of the University of Virginia‟s Center
for Politics (www.centerforpolitics.org) has cited our polls.
10
11. Ethridge Has Been Invited to Speak on Politics and
Marketing on Numerous Occasions
Ethridge has also spoken by invitation before several professional trade associations on the
subjects of marketing, communication and research. To list a few . . .
Public Relations Society of America, Memphis Chapter Luncheon — Polls as Research,
Rhetoric and Ratings: How Candidates, PR Firms and Media Use and Should Use Polls, Presented
November 14, 2007 in Memphis, TN.
Charles G. Koch Charitable Foundation — Motivating Donors to Give More: How to “Get Inside
Donors‟ Heads” to See What Makes Them “Tick,” Presented February 24, 2007, Washington, D.C.
Travel and Tourism Research Association International Conference — The Next Generation of
“Conversion” Studies: How to Improve Your Tourism Advertising Effectiveness, Return on
Investment and Campaign Funding, Presented on June 13, 2005 in New Orleans, LA.
Travel and Tourism Research Association Central State Conference — The Next Generation
of “Conversion” Studies: How to Improve Your Tourism Advertising Effectiveness, Return on
Investment and Campaign Funding, Presented on September, 2005 in Little Rock, AR.
Travel and Tourism Research Association Central State Conference — A Marketing
Opportunity Analysis for the Tennessee Department of Tourist Development: A Case Study,
Presented on September 29, 2000 in Hattiesburg, MS.
Political Candidate Training Seminar --- Held by Mike Carpenter, Carpenter Communications,
Memphis, TN, 1995
Public Relations Society of America, Memphis Chapter Luncheon — Elections in Tennessee,
Presented November 9, 1994.
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12. Publications and Awards
Published Articles
Tennessee Speech Communication Association — Shifting Perceptions of a Southern Sheriff:
Message Making and Image Building in the Campaign of Jack Owens, by John P. Bakke and Steven C.
Ethridge, 1987.
Awards
Travel and Tourism Research Association’s (TTRA) “Research in Action” Award — in
conjunction with our advertising agency client, Combs and Company, for strategic research
applied toward developing an effective marketing campaign.
12
13. Sampling of Past Political Clients
President
Lamar Alexander for President (2000)
Governor
Bill Gibbons for Governor (2009, 2010)
TN Governor Don Sundquist (1994, 1998)
U.S. Congress
U.S Congresswoman Sue Myrick (R), NC 9th U.S. Congressional District (1996-present)
U.S. Congressman Ed Bryant (R), TN (1994 - 2000)
U.S. Congressman Don Sundquist for Congress, TN 7th Congressional Distinct (1984-1992)
Senate
Harold Sterling for U.S. Senate, TN (1993)
State Legislature
The Tennessee Republican Party (1996, multiple State Senate and House races)
The Tennessee Republican Caucus (1998)
House District 34: Donna Rowland (1998)
House District 45: Debra Maggart (1998)
House District 79: Curtis Halford (1998)
House District 64: Tom DuBois (1996, 1998)
TN House Representative Eric Swafford , District 25 (2010)
Paul Stanley, TN State Representative (2000)
Tennessee Republican House Caucus, numerous winning candidates (2008-2010)
Local
Tom Leatherwood, Shelby County Registrar (2000-2010)
Mike Carpenter, Shelby County Commissioner (2005)
Mayor Jim Rout, Shelby County, TN, 1993)
Sheriff AC Gilless, Shelby County, TN (1989, 1993)
13
14. Sampling of 2009-2010 Political Clients
U.S. Congress
U.S Congresswoman Sue Myrick (R), NC 9th U.S. Congressional District (1996-present)
Governor
Bill Gibbons for Governor (2009, 2010)
State Legislature
TN House Representative Eric Swafford , District 25 (2010)
Representative Wil Neumann, North Carolina‟s House District 108
Tennessee House Republican Caucus (2008-2010)
Local
Mark Luttrell, Shelby County Sheriff (2009)
Mark Luttrell for Shelby County Mayor (2010)
.
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17. Common Types of Political Polls That We Do
Common types of political polls that we do . . . :
Strategic Planning and Benchmarking Polls — which include name recognition,
favorability, job performance, re-electability, trial heat ballot, issue importance, candidate
attribute motivating power, candidate images, message testing (candidate bios, issue position
attacks and rebuttals), identification of “swing voters”, media effectiveness, and target
demographic voter segments
Baseline Polls — shorter polls to help aspiring candidates “test the waters” about their
viability and their opponent‟s vulnerability, which typically include name recognition,
favorability, trail heat ballot, issue importance and limited candidate image and message
testing.
Tracking Polls — periodic tracking polls of key information to measure campaign
performance and “fine-tune” the campaign as it progresses toward victory
Crisis Management / Brush Fire Polls — typically shorter polls to assess the impact of
some critical event that could impact a candidates success at the polls (analogous to crisis
management polls for corporations) or on a corporations public image and financial success
Qualitative Exploratory Research — Focus Groups and In-Depth Interviews to explore
public opinion dynamics.
Audience Response Analysis — Testing TV ads and/or speeches using hand held
Interactive Audience Response/Dialing Systems/People Meters
Exit Polls — At voting locations, either during early voting for campaign tracking or on
election day for media.
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18. 15 Key Benefits of Choosing Ethridge & Associates, L.L.C.
1. Not Just a Polling Firm — We specialize in Research-Driven Strategic Communication Development.
a. Unlike most polling firms, we are not just data collectors — we are veteran communication strategists and
who use research as a basis for developing winning campaigns.
b. This is not pandering (“leading through polling”) but rather it is helping clients discover how to best
communicate their convictions and agenda to the public to win.
c. Our philosophy is that of the famous ancient military strategist, Sun Tzu, who said, “Victorious warriors
win first and then go to war, while defeated warriors go to war first and then seek to win.” In other
words, we use polling to figure out how to win and then provide strategic recommendations and on-going
consulting to lead campaigns to victory. (Incidentally, Ethridge is a Black Belt in Traditional Japanese
Shotokan Karate through Shotokan Karate of America, a mental skill that he applies to winning campaigns).
2. Return on Investment — Some clients have been outspent by their opponents 2 or 3 to 1 and still won
because of our expertise in developing winning campaign messages, including:
a. Don Sundquist for Governor (1994)
b. Harold Sterling for Shelby County Property Assessor (1993)
3. Unlimited Polling Capacity — Telephone interviewing subcontractor relationships with dozens of highly-
experienced, quality telephone interviewing agencies in the U.S. allowing us to field thousands of
interviewers.
4. Speed of Turnaround — We can provide extremely fast turnaround on polling projects (average 3 to 10
days).
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19. 15 Key Benefits of Choosing Ethridge & Associates, L.L.C.
5. Advanced Interactive Voice Response (IVR) — Automated polling capability:
a. 20 In-House phone line automated polling system
b. Unlike other automated polling systems, our system has all of the same capabilities of live
interviewing Computer Assisted Telephone Interviewing System (CATI)
i. Question rotation
ii. List rotation
iii. Piping (inserting previous responses)
iv. Voice capture
v. Sample quota management
c. Subcontractor relationships to run over 1,000 automated polling phone lines.
6. Proprietary Services — Pioneers in motivational research:
a. Right Brain Research® — that uncovers the real reasons why people do what they do (through
our Strategic Alliance with the pioneer in consumer psychological research, Dr. Charles Kenny,
Ph.D., Founder and President of The Right Brain People)
b. Motivational Linguistics Analysis® — proprietary service that uncovers the exact words, phrases
and symbols that you need to use when writing advertising copy, speeches and press releases to
maximally motivate behavior
7. Proven Major Fundraising Expertise — We have helped conservative nonprofits raise tens of millions
of dollars using our motivational research and strategic communication development techniques.
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20. Regarding Our Proprietary Motivational Linguistics
Analysis . . . a Couple of Testimonies . . .
“Steve Ethridge’s firm understands how to get inside the hearts and minds of the donor audience to discover what to
say to motivate them. Due to his innovative linguistics analysis, we were able to implement winning campaign
messages that significantly strengthened our case of support for national clients. In fact, in the case of Mount
Vernon he helped us to see [that] the visual imagery used for marketing President George Washington needed to
change and the language had to better capture the fondness American's felt toward our first President. As a result,
we broke 150-year fundraising records and saw contributions over $1.0 million through the mail. To locate a
vendor like Ethridge & Associates has been a great find.” Stephen Clouse, President, Stephen Clouse &
Associates, Washington, D.C.
“Successful marketing strategies start with great research. That's why Steve Ethridge is one of my favorite secret
weapons. Steve often makes research the most exciting phase of a campaign. He thinks with both sides of his
brain, a potent blend of logic and emotion. He is the master of revealing what's in the hearts and minds of a
target market — not only their top-of-mind concerns, but the exact words and phrases that will stir them to
action. The insights, understanding and breakthroughs he generates have made a huge difference in many
successful campaigns. I've worked with Steve for over ten years, and he has never disappointed. . . . In
addition, he's great with our clients. His presentation skills, ability to explain results in layman's terms and to answer
questions make him invaluable in getting clients to buy into good marketing solutions. Steve is a great credibility
booster for an agency —- the kind of top-notch strategic partners who can make you look smarter than you really
are.” March 3, 2009. Top qualities: Great Results, Personable, Expert. Gary Meredith, Sr. VP of Marketing and
Development, American Target Advertising, Inc., Washington, D.C.
“Dear Steve: I am writing to let you know what a tremendous contribution your research and consulting made
to the success of the Ronald Reagan Historical Trust fundraising campaign. This campaign may be the
most successful fundraising campaign this decade. So far, we have raised $7 million dollars and the
money is still pouring in. Your research helped us tap the „responsive chord” among conservative donors that
motivated donors to reach deep into their pocketbooks and write very sizeable contribution checks . . . Steve, on
behalf of Ronald and Nancy Reagan, the Ronald Reagan Historical Trust and the owners of the ranch, the Young
America‟s Foundation, I want to express a heartfelt thank you for a job well don‟t. We will heartily recommend
Ethridge & Associates to any organization that wishes to use public opinion research to help it craft a winning
message. Sincerely, Ron Robinson, President, Young America’s Foundation, Santa Barbara, California.
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21. 15 Key Benefits (Continued) . . .
8. Easy Regional Availability to Those in the Mid-South — Which means . . .
a. Convenience — From Memphis, Ethridge can be anywhere in the Mid-South very quickly
and inexpensively
b. Regional Knowledge — About Mid-South voters and issues
9. Regional Polling Expertise — Although we have polled nationally and in all states in the
continental U.S., Ethridge is an unmatched expert in knowing how to poll in the Mid-South, and
especially in Tennessee.
a. Ethridge has been polling all across the Mid-South since 1983
b. We know how to poll Tennessee better than anyone, as evidenced by . . .
i. Being the first and only polling firm to foresee Sassers‟s defeat two years before it
happened
ii. Being the most accurate in consistently showing Sundquist well ahead of Bredesen
in 1994 when all the other polling firms were showing him either behind, tied or too
close to call
iii. Consistently being the most accurate pollster among published polls
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22. 15 Key Benefits (Continued) . . .
No “Inside the Beltway” Baggage
(Which offers you at least five benefits)
10. Confidentiality — Our clients in D.C. tell us that one of many reasons that they hire is that D.C. is so
incestuous that as soon as a poll is done by a company in the D.C. Metro Area, it is leaked everywhere
they don‟t want it to be.
11. No D.C. “Group Think” — We offer close-to-the ground, objective thought about each Tennessee
campaign. We do not overlay campaign ideas from D.C. or from around the country onto your local
situation.
12. No “Cookie Cutter” Campaigns — We have seen good candidates lose because D.C. pollsters and
media consultants tried to run a “cookie cutter” campaign that worked somewhere else but failed here
(or vice-versa, they wouldn‟t do what was needed in TN because it didn‟t work elsewhere).
13. Close Attention to Your Campaigns — Because we poll in fewer races than most D.C. firms, we can
give each of your races the personalized attention that it deserves.
14. Veteran Expertise --- You will be dealing directly and exclusively with Steven C. Ethridge, a veteran
pollster with over 27 years of experience in polling and strategy, not with some junior level account
manager, as is often the case when dealing with larger firms.
15. Price/Value — Because we don‟t have Washington, D.C. overhead, we can be extremely price
competitive.
22
23. Testimonials
“Steve is simply the best pollster in the Mid-South. He is reliable and accurate.” John Ryder, Past National
Committeeman at the Tennessee Republican Party
“Steven has done political work for us for years and we wouldn't ever consider using anyone else. He has always done
work of the highest quality and has been easy to work with.” Bill Constangy, Deputy Campaign Manager, Finance
Director at Sue Myrick for Congress (Charlotte, NC Area)
“Steve is an outstanding pollster and advisor. We've worked together on several political campaigns and Steve's polling
ability has been among the most reliable — in an art/science that can be tricky, with constantly changing dynamics
surrounding everything. I've known Steve for over a decade and believe he is a capable, ethical person.” Jim
Edwards, Ph.D., Senior Advisor at Majority Project 2010; Government Relations and Public Policy Expert at
MITA Group
“Steve is a consummate professional with an unwavering commitment to detail and accuracy. One of the best
researchers and strategic communications consultants in the business.” Marius Penzner, President, Penczner Media
(Washington, D.C. Metro Area)
“Of all the researchers I‟ve worked with, inside and outside the academic world, Steve Ethridge is the best research
methodologist I know. He not only knows how to conduct the research, but he also has the experience to know how to
apply it effectively.” Dr. John Bakke, Director of Communication — Sundquist for Governor Campaign
Chairman; Chairman (Retired), Department of Communication, The University of Memphis
“Dear Steve, Your polls were not only accurate and timely, but your strategic recommendations were helpful as well.
And your ability to handle benchmark and tracking polling in 15 State House and Senate Districts at the same time was
a valuable strategic weapon for our party in 1996.” Jim Burnett, Chairman, Tennessee Republican Party (1996).
“Dear Steve . . . Your polling results were extremely valuable to our campaign and helped us design direct mail that was
effective and targeted. To be perfectly honest, I was hesitant to poll based on the cost, but what an investment it was!
The dollars spent paid off by allowing us to defeat an 18-year incumbent in a primary, not just by a slim margin but 73%
to 27%. Without a doubt your polling was a big part of that margin.” Paul R. Stanley, TN State Representative.
23