The Power of the Buyer Persona
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Unleash the power of the Buyer Persona through the use of Content Mapping and the buyers journey to create amazing content for your business.
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Increasing the amount of content is not the answer. Effectively building a system
to produce more content with minimal resources is the goal. I have 5 tips to
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1. (MVC) Minimum Viable Content Approach.
MVC is the smallest type of content that influences the behavior of your target
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respond to a video, blog or infographic. Minimum Viable Content in the scope of
your marketing plan is big enough to get your audience's attention and small
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content. For example Having 4 experts do a 20 minute discussion on goods or
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A backlink (also called an inbound link) is a link that comes from another website to yours. Visually, the link could be placed in a text, on an image, or as a button -- as long as the source is a different website, all of these connections count as backlinks. We can say backlinks are usually “VOTE” for your site by other users. Search engines use these “VOTES” to determine how important your site is across the web. The integrity, quantity and quality of these votes will push your website to the top of ranking results. These are like INTERNET GOLD. Content marketing tactics to get good backlinks for the website. It will help to create a good brand image and gain good relevant traffic to the website.We write content to achieve the goal of AWARENESS, CONSIDERATION AND DECISION. In all stages of the customer journey Content plays an important role. To spread awareness and to bring them to consideration stage backlinks plays an important role. It gives a good reputation to the brand in customer’s and search engine’s consideration. Following six tactics of content strategy can help you make huge alterations in your Content strategy to achieve the goals of high revenue or CTR for the website.
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blog post takashi miyake.pptx
Create an informative company page on LinkedIn with a concise description of your company, products, and value. Input basic company information and choose relevant keywords. Create a LinkedIn group to contribute value and encourage discussion around trending topics related to your business. When posting, use quality images or video and avoid direct sales pitches in well-written, grammatically correct posts.
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This article provides 6 steps for writing a great blog title: 1) rely on keyword research, 2) use numbers, 3) keep the title short, 4) keep the target audience in mind, 5) make the title sound like the most helpful article, and 6) customize the title.
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SEO tools are used to optimize websites for search engines. They help with keyword research, content creation, and identifying on-page and off-page optimization opportunities. On-page SEO tools focus on optimizing content, while off-page tools help with link building and social media. Technical SEO tools ensure websites load quickly and are properly indexed by search engines. Examples of tools for each category are provided.
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JD Legends Promotions aims to use content marketing to promote their sports marketing agency and stand out in the industry. Their strategy includes creating various types of content such as videos, blog posts, and social media posts focused on building brand awareness, authority, and retention. They will distribute this content across platforms like YouTube, LinkedIn, and Instagram that target their key demographics. The goals are to increase followers, engagement, establish thought leadership, and improve client retention rates. Performance will be tracked using analytics tools and surveys to refine their approach over time.
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This document provides guidance on increasing video content through user-generated content (UGC). It recommends developing a content plan and calendar with monthly topics and defining video needs for each social media platform. Marketers should reach out to customers to generate UGC and track performance metrics. Video content is important because it yields positive ROI, boosts lead generation, increases understanding of products/services, and drives engagement. The document advises measuring success and having a clear purpose for content. Marketers should communicate campaigns to elicit related UGC and provide hashtags. Ideal video lengths vary by social media platform from 7-15 seconds on TikTok to 2 minutes on YouTube. The key takeaways are to leverage helpful UGC to build
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The Power of the Buyer Persona
- 2. Get to know your customer Sent a survey to a representative sample of our customer base ◦ Conducted customer site visits, sales calls and focus groups ◦ We also reached out to our sales force and customer service to learn more about our customers We asked them about: ◦ Challenges they faced ◦ Product awareness ◦ Opportunities ◦ How they viewed both our group and Illumina as a whole ◦ Products or services they really liked
- 3. Customer Insights As we compiled the responses we noticed a few themes: ◦ We didn’t know you offered that service. If you did, we would have bought it. ◦ My lab is new to next-gen sequencing. Can you help us get up and running? ◦ Your competitors have been offering those services for a while. What took so long? ◦ Not sure if I need it now but I will sometime in the future.
- 4. Buyer Personas Based on the data we collected we identified 3 different buyer persona’s ◦ Researcher Randy – Randy is new to next generation sequencing. He just received a grant to further research into immunology. He needs to publish a research paper before the grant funds run out. ◦ Clinic Director Curt – Curt just opened a new sequencing lab. He is under constant pressure to keep costs low while they are trying to get new customers. If that wasn’t enough, his lab is subject to compliance audits by the FDA. ◦ Christina Bylaw – Christina’s lab has equipment which needs to be calibrated and qualified on a regular basis. This requirement is not optional as it is mandated by law.
- 5. Randy is new to next generation sequencing. He just received a grant to further is research into immunology. He needs to publish a research paper before the grant funds run out. • NGS Applications and services for Immuno- oncology Research [Illumina web article] • Using NGS to Aid the Immune System in Targeting Cancers [pdf] Researcher Randy
- 6. Curt just opened a new sequencing lab. He is under constant pressure to keep costs low while they are trying to get new customers. If that wasn’t enough, his lab is subject to compliance audits by the FDA. • Best practices in high throughput sequencing [Whitepaper] • Throughput low? How’s your workflow. [online calculator like input] Clinic Director Curt
- 7. Christina’s lab has equipment which needs to be calibrated and qualified on a regular basis. This requirement is not optional as it is mandated by law. Christina Bylaw • Request a quote from your salesperson (web form and email campaign) • Datasheet with product specifications and price [pdf document hosted online]
- 8. Recap Using those personas we created content to align with the customers location in the lifecycle stage ◦ Our content went over extremely well ◦ Due to our efforts we exceeded our revenue targets