Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

879 views

Published on

Global business expert Erik Vermeulen presented on the Psychology of buying and how to attra

Published in: Business, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
879
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
46
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Internet Marketing Strategies: Psychology of Buying, Iran, January 2012

  1. 1. Internet Marketing Strategies, Tehran 2012Psychology of Buying Presented by Erik Vermeulen.
  2. 2. Mind Space1. Feel free to be YOU – it’s YOUR CHOICE 2. Go Big or Go Home!! 3. If it is to be, it’s up to me!
  3. 3. Commodity Economy People = Tools to get job done RepetitionFocus onConsumers
  4. 4. Financial Economy “Yuppies” Money = Power Power DressingPeople used tocreate wealthfor others
  5. 5. Knowledge Economy Knowledge = Power Sell itConsumersdevelop conscience
  6. 6. Experience Economy Relationships High Tech = = Power High Touch More Different & UniqueEver-changing
  7. 7. Explain in 3minutes to a 10year-old why yourbusiness is soexciting, and whyyour companymakes all thedifference to people’sdaily living.
  8. 8. What?StrapColourShapeNumbersWhy?
  9. 9. Reasons For Losing Customers• 1% Die• 3% Move• 5% Buy from friends• 9% Prefer a different product• 14% Unresolved service problems• 68% Because they feel that employees are disinterested in giving service
  10. 10. Top 7 Customer Expectations• Be Accessible• Treat me courteously• Be responsive to what I need and want• Do what I ask promptly• Don’t make me deal with poorly trained employees• Meet your commitments• Do it right the first time
  11. 11. The Service EquationService = Experience - Expect
  12. 12. The Service EquationPeople expect only two things1. That you know they are there2. That they made the right choice by coming to youto satisfy their need
  13. 13. There are manyways to skin a cat…..
  14. 14. X9 Factor Trinitron
  15. 15. Psychology of BuyingFollow me on Facebook: Erik VermeulenFollow me on Twitter: ErikMVermeulenE-mail: erik@erikvermeulen.comWeb: www.erikvermeulen.com

×