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ALIN VLAD
THE POWER OF
EMPATHY IN DRIVING
CONVERSIONS
Câte ceva despre mine
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Director of Online Sales & Marketing la Heimdal Security,
blogger allinbound.ro & alinvlad.com, Full Stack
Marketer pasionat de Inbound Marketing și Marketing
Automation. Obsedat de Growth Marketing.
HOW DO YOU DEFINE EMPATHY?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Brené Brown on Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
• What are their
pain points when
using your
product?
• What do they say
or feel when using
your product,
whether in private
or public?
• What do they see
when they use
your product?
What is the
environment?
• How do they think
about their fears
and hopes?
Thinking Seeing
DoingFeeling
Empathy Map
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
LIVREAZĂ VALOARE ÎN MOD CONSISTENT
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What problem does Heimdal FREE solve for you?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
Ongoing Empathy
MULȚUMESC PENTRU
TIMPUL ACORDAT!
alinvlad.page amvlad
www.alinvlad.com

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The Power of Empathy in Driving Conversions

  • 1. ALIN VLAD THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 2. Câte ceva despre mine ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Director of Online Sales & Marketing la Heimdal Security, blogger allinbound.ro & alinvlad.com, Full Stack Marketer pasionat de Inbound Marketing și Marketing Automation. Obsedat de Growth Marketing.
  • 3. HOW DO YOU DEFINE EMPATHY?
  • 4. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Brené Brown on Empathy
  • 5. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 6. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS • What are their pain points when using your product? • What do they say or feel when using your product, whether in private or public? • What do they see when they use your product? What is the environment? • How do they think about their fears and hopes? Thinking Seeing DoingFeeling Empathy Map
  • 7. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 8. LIVREAZĂ VALOARE ÎN MOD CONSISTENT ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 9. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 10. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 11. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 12. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 13. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 14. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 15. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 16. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?
  • 17. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
  • 18. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What problem does Heimdal FREE solve for you?
  • 19. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS What is the likelihood that would recommend Heimdal FREE to a friend or colleague?
  • 20. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 21. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 22. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS
  • 23. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  • 24. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  • 25. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  • 26. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy
  • 27. ALIN VLAD – THE POWER OF EMPATHY IN DRIVING CONVERSIONS Ongoing Empathy