Cum Creezi o Strategie de Continut pe Facebook

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Vad brand-uri cu renume postand random pe Facebook fara un obiectiv real, fare o directie clara. De cele mai multe ori, isi promoveaza produsele in mod repetat. Nu exista creativitate, substanta, consistenta. Nu exista strategie. Bineinteles, orice om de Social Media sau de comunicare isi pune urmatoarele intrebari cand se apuca de treaba: De unde naiba pornesc? Care e primul meu pas? Am incercat sa vin cu un raspuns la PR Academy: http://www.allinbound.ro/strategie-continut-facebook/

Cate ceva despre mine

Global Social Media Coordinator la
Bitdefender, blogger la allinbound.ro, pasionat
de Inbound Marketing (#SMM, în mod
special). Obsedat de Content Curation.

ALIN VLAD – FACEBOOK CONTENT STRATEGY

C

CUM INCEPI?

DE UNDE PORNESTI?
ALIN VLAD – FACEBOOK CONTENT STRATEGY

MINTEA TA?

HAOS!

ALIN VLAD – FACEBOOK CONTENT STRATEGY

IDENTIFICA CLIENTUL IDEAL
Ce varsta are?
Ce sex?
Unde locuieste?
E parinte?
Ce nivel de educatie are?
Cat castiga?
Ce interese are?
Ce ii displace?

ALIN VLAD – FACEBOOK CONTENT STRATEGY

SETEAZA OBIECTIVE
Incepe cu sfarsitul
Abordare SMART
Urmareste competitia
Fii realist
Vrei Awareness?
Lead Generation?
Vanzari
Totul se rezumă la $$$

ALIN VLAD – FACEBOOK CONTENT STRATEGY

GĂSEȘTE CEL MAI POTRIVIT TONE OF VOICE
IGNORA
JARGON-UL
DE PR SI
MARKETING!

ÎNCEARCA O
ABORDARE
UMANA

ALIN VLAD – FACEBOOK CONTENT STRATEGY

DE CE RESURSE POTI DISPUNE?

Ai un fotograf la dispozitie? Web designer? Copywriteri? Programatori? Parteneri?

ALIN VLAD – FACEBOOK CONTENT STRATEGY

NU IGNORA CONTINUTUL EXISTENT
Posturi de pe blogul companiei
Imagini
Video-uri
Produse

Studii de caz
E-book-uri
Whitepapers

PUT THE NAME OF YOUR COMPANY HERE

GASESTE SI LIVREAZA VALOARE

ALIN VLAD – FACEBOOK CONTENT STRATEGY

CREEAZA O ECHIPA

ALIN VLAD – FACEBOOK CONTENT STRATEGY

IDENTIFICA TEME DE DISCUTII

ALIN VLAD – FACEBOOK CONTENT STRATEGY

CREEAZA UN CALENDAR EDITORIAL

ALIN VLAD – FACEBOOK CONTENT STRATEGY

EXECUTA PLANUL!

ALIN VLAD – FACEBOOK CONTENT STRATEGY

LIVREAZĂ VALOARE ÎN MOD CONSISTENT

ALIN VLAD – NOȚIUNI INTRODUCTIVE DESPRE INBOUND MARKETING

CREATIVITATE

ALIN VLAD – FACEBOOK CONTENT STRATEGY

NU CERSITI

ALIN VLAD – FACEBOOK CONTENT STRATEGY

EXPERIMENTATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY

CAPITALIZATI PE EVENIMENTE

ALIN VLAD – FACEBOOK CONTENT STRATEGY

EDUCATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY

FITI CONSISTENTI

ALIN VLAD – FACEBOOK CONTENT STRATEGY

GO MEME, DAR NU SUPERFICIALIZATI

ALIN VLAD – FACEBOOK CONTENT STRATEGY

GO REAL TIME!

ALIN VLAD – FACEBOOK CONTENT STRATEGY

NO. MORE. LIKE & SHARES!

ALIN VLAD – FACEBOOK CONTENT STRATEGY

MULȚUMESC PENTRU
TIMPUL ACORDAT!

allinbound

amvlad

www.allinbound.ro

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Cum Creezi o Strategie de Continut pe Facebook

1. FACEBOOK CONTENT STRATEGY ALIN VLAD

2. Cate ceva despre mine Global Social Media Coordinator la Bitdefender, blogger la allinbound.ro, pasionat de Inbound Marketing (#SMM, în mod special). Obsedat de Content Curation. ALIN VLAD – FACEBOOK CONTENT STRATEGY

3. C CUM INCEPI? DE UNDE PORNESTI? ALIN VLAD – FACEBOOK CONTENT STRATEGY

4. MINTEA TA? HAOS! ALIN VLAD – FACEBOOK CONTENT STRATEGY

5. IDENTIFICA CLIENTUL IDEAL Ce varsta are? Ce sex? Unde locuieste? E parinte? Ce nivel de educatie are? Cat castiga? Ce interese are? Ce ii displace? ALIN VLAD – FACEBOOK CONTENT STRATEGY

6. SETEAZA OBIECTIVE Incepe cu sfarsitul Abordare SMART Urmareste competitia Fii realist Vrei Awareness? Lead Generation? Vanzari Totul se rezumă la $$$ ALIN VLAD – FACEBOOK CONTENT STRATEGY

7. GĂSEȘTE CEL MAI POTRIVIT TONE OF VOICE IGNORA JARGON-UL DE PR SI MARKETING! ÎNCEARCA O ABORDARE UMANA ALIN VLAD – FACEBOOK CONTENT STRATEGY

8. DE CE RESURSE POTI DISPUNE? Ai un fotograf la dispozitie? Web designer? Copywriteri? Programatori? Parteneri? ALIN VLAD – FACEBOOK CONTENT STRATEGY

9. NU IGNORA CONTINUTUL EXISTENT Posturi de pe blogul companiei Imagini Video-uri Produse Studii de caz E-book-uri Whitepapers PUT THE NAME OF YOUR COMPANY HERE

10. GASESTE SI LIVREAZA VALOARE ALIN VLAD – FACEBOOK CONTENT STRATEGY

11. CREEAZA O ECHIPA ALIN VLAD – FACEBOOK CONTENT STRATEGY

12. IDENTIFICA TEME DE DISCUTII ALIN VLAD – FACEBOOK CONTENT STRATEGY

13. CREEAZA UN CALENDAR EDITORIAL ALIN VLAD – FACEBOOK CONTENT STRATEGY

14. EXECUTA PLANUL! ALIN VLAD – FACEBOOK CONTENT STRATEGY

15. LIVREAZĂ VALOARE ÎN MOD CONSISTENT ALIN VLAD – NOȚIUNI INTRODUCTIVE DESPRE INBOUND MARKETING

16. CREATIVITATE ALIN VLAD – FACEBOOK CONTENT STRATEGY

17. NU CERSITI ALIN VLAD – FACEBOOK CONTENT STRATEGY

18. EXPERIMENTATI ALIN VLAD – FACEBOOK CONTENT STRATEGY

19. CAPITALIZATI PE EVENIMENTE ALIN VLAD – FACEBOOK CONTENT STRATEGY

20. EDUCATI ALIN VLAD – FACEBOOK CONTENT STRATEGY

21. FITI CONSISTENTI ALIN VLAD – FACEBOOK CONTENT STRATEGY

22. GO MEME, DAR NU SUPERFICIALIZATI ALIN VLAD – FACEBOOK CONTENT STRATEGY

23. GO REAL TIME! ALIN VLAD – FACEBOOK CONTENT STRATEGY

24. NO. MORE. LIKE & SHARES! ALIN VLAD – FACEBOOK CONTENT STRATEGY

25. DE REȚINUT IDENTIFICA BRAND PERSONAS SETEAZA-TI OBIECTIVE GASESTE-TI CEL MAI POTRIVIT "TONE OF VOICE" INVESTESTE IN RESURSE PROFITA DE CONTINUTUL EXISTENT GASESTE SI LIVREAZA VALOARE CREEAZA O ECHIPA IDENTIFICA TEME DE DISCUTII CREEAZA UN CALENDAR EDITORIAL EXECUTA PLANUL ALIN VLAD – FACEBOOK CONTENT STRATEGY

26. MULȚUMESC PENTRU TIMPUL ACORDAT! allinbound amvlad www.allinbound.ro

Cum Creezi o Strategie de Continut pe Facebook

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