The Power of Connection: Building Meaningful Relationships in a Digital World
•Download as PPTX, PDF•
0 likes•4 views
In today's fast-paced digital landscape, the ability to cultivate genuine connections is more important than ever.
Report
Share
Report
Share
Recommended
Creating Safe & Supportive Online Communities
Sophie Potter of ReachOut.com and Alison Michalk of Quiip share tips & wisdom for creating safe, welcoming and supportive online communities. Presentation from ConnectingUp 2014.
The Social Mind Research Study
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
The Social Mind Study
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions.
This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business.
Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
Social Media is a CTE Necessity
Why Read This Green Paper
The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?
In this green paper, get more insight into how school administrators and career and technical education leaders can embrace social media to improve student safety, employability, soft skills and college and career readiness. From an operations standpoint, this paper also outlines a proven method to decrease the amount of time required for and the accuracy of annual state CTE reporting.
Key questions addressed include:
• What is the role of social media in education?
• How can social media be employed to meet the needs of your intended audiences -students, parents, teachers, business leaders and community?
• How can schools effectively engage and employ social media to achieve results?
• How can CTE administrators and educators more effectively report state results?
Social Media is a CTE Necessity
Why Read This Green Paper
The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?
In this green paper, get more insight into how school administrators and career and technical education leaders can embrace social media to improve student safety, employability, soft skills and college and career readiness. From an operations standpoint, this paper also outlines a proven method to decrease the amount of time required for and the accuracy of annual state CTE reporting.
Key questions addressed include:
• What is the role of social media in education?
• How can social media be employed to meet the needs of your intended audiences -students, parents, teachers, business leaders and community?
• How can schools effectively engage and employ social media to achieve results?
• How can CTE administrators and educators more effectively report state results?
The Impact of Social Media on Public Relations in a Changing World
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Internal Communication as a key competency of Customer Centricity and Custome...
Explanation of what Internal Communication as a Competency is. Two central concepts are at stake. Communication Culture and Information Richness. Both represent two dimensions of Communication in Organization. Communication Culture is how people interact with each other within Organization, how Disciplines and departures of a company work together, how meaning and content is developed while people interact. Information Richness is the hard part of Communication focusing on the quality of Information, the process of transmission and exchange, and what is done with the information. These two dimensions are dominating the state of interaction capabilities a Company has which is for instance important to manage, design and realize relevant Customer Experience, based on relationships model instead of transaction model. Since Internal is External. And companies cannot improve Customer Experiences and Relations without improving skills and capabilities in the Internal Organization. Employees are your first Customers.
PR - chapters 1,2,3
Notes for Chapters 1, 2 and 3 of "The Practice of Public Relations" by Fraser Seitel
Recommended
Creating Safe & Supportive Online Communities
Sophie Potter of ReachOut.com and Alison Michalk of Quiip share tips & wisdom for creating safe, welcoming and supportive online communities. Presentation from ConnectingUp 2014.
The Social Mind Research Study
The findings of this research study (purchase on Amazon.com) examines the impact social media has on consumers and decision-makers around the world and characterizes the impact of social influence models. The Social Mind research explores the best practices of using social business as a platform to strengthen sustainable methods for working and living in new, interactive and collaborative business world. It identifies key characteristics and insights into the engagement behaviors of influencers and individuals, and how organizations can maximize reach and influence to execute on what we call the new Principals of Engagement in the Millennium.
The Social Mind Study
Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
A disruption is in the making, but this time, human behavior is the driver, not technology. People want and need to get the information they need at the time they desire it, especially from those they consider to be experts. We are returning to the “apple cart” of yesteryear. However, this time around we are armed with digital devices to extend our global ability to talk with the companies and people who inform our decisions.
This paradigm shift is a major communications innovation in all markets, which is radically changing the way people and organizations engage and behave online. There is also a strong link between social networking and what might be called “a new global anthropology” that is developing because of these new behaviors, interactions and interrelationships between cultures enabled through social business.
Over the past three years Vanessa DiMauro, Peter Auditore and myself, all Society for New Communications Research fellows, have embarked on a series of research studies to understand this new and evolving business platform and its impact on social communications and influence.
Social Media is a CTE Necessity
Why Read This Green Paper
The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?
In this green paper, get more insight into how school administrators and career and technical education leaders can embrace social media to improve student safety, employability, soft skills and college and career readiness. From an operations standpoint, this paper also outlines a proven method to decrease the amount of time required for and the accuracy of annual state CTE reporting.
Key questions addressed include:
• What is the role of social media in education?
• How can social media be employed to meet the needs of your intended audiences -students, parents, teachers, business leaders and community?
• How can schools effectively engage and employ social media to achieve results?
• How can CTE administrators and educators more effectively report state results?
Social Media is a CTE Necessity
Why Read This Green Paper
The demand by your students, parents, business leaders and community to ensure that digital communications are safe, effortless and effective is complicated by the ever changing and accelerating speed of social media. As social media continues to evolve, how can your district keep pace?
In this green paper, get more insight into how school administrators and career and technical education leaders can embrace social media to improve student safety, employability, soft skills and college and career readiness. From an operations standpoint, this paper also outlines a proven method to decrease the amount of time required for and the accuracy of annual state CTE reporting.
Key questions addressed include:
• What is the role of social media in education?
• How can social media be employed to meet the needs of your intended audiences -students, parents, teachers, business leaders and community?
• How can schools effectively engage and employ social media to achieve results?
• How can CTE administrators and educators more effectively report state results?
The Impact of Social Media on Public Relations in a Changing World
A talk given by David N. Ofili at the Annual Conference / AGM of the Nigerian Institute of Public Relations (NIPR), Edo State Chapter. The event took place on Thursday, September 5, 2019, at Eterno Hotel, Benin City, Edo State, Nigeria
Internal Communication as a key competency of Customer Centricity and Custome...
Explanation of what Internal Communication as a Competency is. Two central concepts are at stake. Communication Culture and Information Richness. Both represent two dimensions of Communication in Organization. Communication Culture is how people interact with each other within Organization, how Disciplines and departures of a company work together, how meaning and content is developed while people interact. Information Richness is the hard part of Communication focusing on the quality of Information, the process of transmission and exchange, and what is done with the information. These two dimensions are dominating the state of interaction capabilities a Company has which is for instance important to manage, design and realize relevant Customer Experience, based on relationships model instead of transaction model. Since Internal is External. And companies cannot improve Customer Experiences and Relations without improving skills and capabilities in the Internal Organization. Employees are your first Customers.
PR - chapters 1,2,3
Notes for Chapters 1, 2 and 3 of "The Practice of Public Relations" by Fraser Seitel
Public relations, social media
Public Relations | Social Media Strategist | Branding | Social Business |
Board Presentation2
Board of Trustees presentation on Communication Trends and Considerations. Who can we be in 2019?
Discussion 1 Reflection and Shared Practice Know Your Workplace
Discussion 1: Reflection and Shared Practice: Know Your Workplace Audience
Even with the sender and audience (receiver) clearly identified, the flow of communication is rarely neat. The audience filters the communication and reacts. Thus, if your message does not factor in the audience’s perspective—including knowledge, interests, needs, and expectations—you are less likely to achieve the intended purpose of your communication. When the purpose is to persuade or influence, you will undoubtedly have to overcome objections.
Assignment:
Review & Respond to at least two (2) of your peers’ posts in the following manner:
· Offer another stakeholder that relies on communications from the organization, and explain how their needs may differ further from what your peer identified and how you would suggest the organization address that stakeholder’s needs.
· Compare your example of an external communication with what your peer presented and explain what you learned about stakeholder communications.
· Offer an additional best practice to your peer and explain why you think it is a best practice for communication and in what scenarios.
· 3 – 4 paragraph response per each colleagues
· No plagiarism
· APA citing
Bottom of Form
1st Colleague – Natasha Mills
Natasha Mills
Know Your Workplace Audience
Top of Form
Communication is one of the key areas that drive the operations of an organization. My past employer engaged in unending communication with various audiences both within and outside the organization. The internal stakeholders with which the organization communicated included employees, managers, investors, the board of directors, and the owners. The external stakeholders, on the other hand, were the customers, suppliers, the government, and the community. All these groups needed constant and more frequent communication. However, the nature of communication directed towards the internal stakeholders came out as informative and motivational, while that with the external stakeholders was considerably persuasive.
The communication needs of the audiences with which my past employer communicated differed. For instance, communication was significantly persuasive and followed the launch of a new product or service when the audience was customers. In most cases, it was always necessary to include a convincing tenet in the communication needs of groups of external stakeholders. The communication needs of the internal stakeholders were to inform. As a result, such communication processes were often laced with facts intended to motivate these audiences, such as investors and the board of directors, for approval processes. It is important to note that these communication processes used to occur after the organization identified a communication opportunity and determined its purpose (Quintanilla & Wahl, 2020).
Walmart recently posted a press release on the online platform of MarketWatch to inform stakeholders about the new environmental, social, and ...
A DECODE quiz
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Data Literacy in Public Relations by the PRCA Innovation Forum.pdf
As part of the PRCA Innovation Forum I have published a new paper tackling data literacy in PR.
Key themes in the new paper:
- Numbers that matter
- Designing a listening & measurement strategy
- Identifying a public and listening to conversations
- Tools to use
- Translating data into insights
- Building a culture of digital literacy
- Data storytelling & visualisation
Download the report and read reactions from Wadds Inc. Founder and Managing Partner Stephen Waddington, and AMEC Measurement and Evaluation Global Managing Director Johna Burke.
Thank you to Shayoni Lynn FCIPR FPRCA CMPRCA, Iretomiwa Akintunde-Johnson, Stella Bayles, 💡 Sophie Coley, James Crawford FPRCA (me), Orla Graham MPRCA Alex Judd, Steve Leigh, Andrew Bruce Smith, Allison Spray, Stephen Waddington for contributing to the paper.
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...
What do Freddie Starr Ate My Hamster, David Mellor’s Chelsea strip, The Thick of It and Edina Monsoon have in common? Well, all these and more have contributed to PR miseducation. Here is my deck for Leeds Trinity’s Journalism and Media Week 2018 in which I discuss all things fact and fiction and demonstrate what we see about public relations has little in common with what the role entails today.
IBM Social Business Behavior
Are you wondering how social media will change your business then check out this whitepaper by IBM about how your business will be effected by social media.
2013 Millennial Impact Report For Non-Profits
This year, Achieve gathered information from an online survey distributed to Millennials through 14 research partners, and, for the first time, conducted usability testing of nine nonprofits online presence that included video feedback. The report provides a guide for organizations to better understand this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving.
Smart cities and maslow's hierarchy of needs
Describing how Maslow's Hierarchy of Needs applies to Smart Cities and the implications of fulfilling those needs. Smart Cities need to pay attention to societal needs or pay a price!
How to modernise a public relations agency or communications team
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
CIPR State of the Profession 2020
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Kii Ga Do Waak Digital Media Strategy
Presentation to the BOD on the importance of developing a strong social media marketing strategy.
Social media risks and rewards amo conference 2011 draft 5
a 1.5 hours presentation and q&a to an audience municipal councilors and administrators in Ontario
Elevate Your Style with the Linen Shirt Dress: A British Fashion Staple
Welcome, fashion enthusiasts, to a journey into the epitome of British style - the Linen Shirt Dress. In this presentation, we delve into the quintessential piece that embodies the fusion of elegance, comfort, and versatility.
Slumber in Style: Unveiling the Best Bed Sheets in the UK
`Welcome, everyone, to our exploration of the epitome of comfort and elegance in the world of bedding - the best bed sheets in the UK. Today, we embark on a journey to discover the finest fabrics, exquisite craftsmanship, and unparalleled comfort that redefine the way we experience sleep.
More Related Content
Similar to The Power of Connection: Building Meaningful Relationships in a Digital World
Public relations, social media
Public Relations | Social Media Strategist | Branding | Social Business |
Board Presentation2
Board of Trustees presentation on Communication Trends and Considerations. Who can we be in 2019?
Discussion 1 Reflection and Shared Practice Know Your Workplace
Discussion 1: Reflection and Shared Practice: Know Your Workplace Audience
Even with the sender and audience (receiver) clearly identified, the flow of communication is rarely neat. The audience filters the communication and reacts. Thus, if your message does not factor in the audience’s perspective—including knowledge, interests, needs, and expectations—you are less likely to achieve the intended purpose of your communication. When the purpose is to persuade or influence, you will undoubtedly have to overcome objections.
Assignment:
Review & Respond to at least two (2) of your peers’ posts in the following manner:
· Offer another stakeholder that relies on communications from the organization, and explain how their needs may differ further from what your peer identified and how you would suggest the organization address that stakeholder’s needs.
· Compare your example of an external communication with what your peer presented and explain what you learned about stakeholder communications.
· Offer an additional best practice to your peer and explain why you think it is a best practice for communication and in what scenarios.
· 3 – 4 paragraph response per each colleagues
· No plagiarism
· APA citing
Bottom of Form
1st Colleague – Natasha Mills
Natasha Mills
Know Your Workplace Audience
Top of Form
Communication is one of the key areas that drive the operations of an organization. My past employer engaged in unending communication with various audiences both within and outside the organization. The internal stakeholders with which the organization communicated included employees, managers, investors, the board of directors, and the owners. The external stakeholders, on the other hand, were the customers, suppliers, the government, and the community. All these groups needed constant and more frequent communication. However, the nature of communication directed towards the internal stakeholders came out as informative and motivational, while that with the external stakeholders was considerably persuasive.
The communication needs of the audiences with which my past employer communicated differed. For instance, communication was significantly persuasive and followed the launch of a new product or service when the audience was customers. In most cases, it was always necessary to include a convincing tenet in the communication needs of groups of external stakeholders. The communication needs of the internal stakeholders were to inform. As a result, such communication processes were often laced with facts intended to motivate these audiences, such as investors and the board of directors, for approval processes. It is important to note that these communication processes used to occur after the organization identified a communication opportunity and determined its purpose (Quintanilla & Wahl, 2020).
Walmart recently posted a press release on the online platform of MarketWatch to inform stakeholders about the new environmental, social, and ...
A DECODE quiz
10 answers to questions about social media and young people that can change the way you design and build relationships with your most critical audience.
Data Literacy in Public Relations by the PRCA Innovation Forum.pdf
As part of the PRCA Innovation Forum I have published a new paper tackling data literacy in PR.
Key themes in the new paper:
- Numbers that matter
- Designing a listening & measurement strategy
- Identifying a public and listening to conversations
- Tools to use
- Translating data into insights
- Building a culture of digital literacy
- Data storytelling & visualisation
Download the report and read reactions from Wadds Inc. Founder and Managing Partner Stephen Waddington, and AMEC Measurement and Evaluation Global Managing Director Johna Burke.
Thank you to Shayoni Lynn FCIPR FPRCA CMPRCA, Iretomiwa Akintunde-Johnson, Stella Bayles, 💡 Sophie Coley, James Crawford FPRCA (me), Orla Graham MPRCA Alex Judd, Steve Leigh, Andrew Bruce Smith, Allison Spray, Stephen Waddington for contributing to the paper.
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...
What do Freddie Starr Ate My Hamster, David Mellor’s Chelsea strip, The Thick of It and Edina Monsoon have in common? Well, all these and more have contributed to PR miseducation. Here is my deck for Leeds Trinity’s Journalism and Media Week 2018 in which I discuss all things fact and fiction and demonstrate what we see about public relations has little in common with what the role entails today.
IBM Social Business Behavior
Are you wondering how social media will change your business then check out this whitepaper by IBM about how your business will be effected by social media.
2013 Millennial Impact Report For Non-Profits
This year, Achieve gathered information from an online survey distributed to Millennials through 14 research partners, and, for the first time, conducted usability testing of nine nonprofits online presence that included video feedback. The report provides a guide for organizations to better understand this generation, immerse them in the cause, and maximize the impact of their interest, time, and giving.
Smart cities and maslow's hierarchy of needs
Describing how Maslow's Hierarchy of Needs applies to Smart Cities and the implications of fulfilling those needs. Smart Cities need to pay attention to societal needs or pay a price!
How to modernise a public relations agency or communications team
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
CIPR State of the Profession 2020
CIPR's annual State of the Profession report has, for ten years, explored the trends, issues and challenges facing public relations. It is the largest and most statistically robust investigation of its kind. From skills and salaries to diversity and gender pay, State of the Profession delivers industry-leading data on every aspect of the PR profession.
Kii Ga Do Waak Digital Media Strategy
Presentation to the BOD on the importance of developing a strong social media marketing strategy.
Social media risks and rewards amo conference 2011 draft 5
a 1.5 hours presentation and q&a to an audience municipal councilors and administrators in Ontario
Similar to The Power of Connection: Building Meaningful Relationships in a Digital World (20)
Discussion 1 Reflection and Shared Practice Know Your Workplace
Discussion 1 Reflection and Shared Practice Know Your Workplace
Data Literacy in Public Relations by the PRCA Innovation Forum.pdf
Data Literacy in Public Relations by the PRCA Innovation Forum.pdf
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...
How Max Clifford, Malcolm Tucker and more committed the biggest PR fraud of o...
Martin Waxman McMaster Building Social Media Relationships 2011
Martin Waxman McMaster Building Social Media Relationships 2011
How to modernise a public relations agency or communications team
How to modernise a public relations agency or communications team
Social media risks and rewards amo conference 2011 draft 5
Social media risks and rewards amo conference 2011 draft 5
More from manishsahrma2
Elevate Your Style with the Linen Shirt Dress: A British Fashion Staple
Welcome, fashion enthusiasts, to a journey into the epitome of British style - the Linen Shirt Dress. In this presentation, we delve into the quintessential piece that embodies the fusion of elegance, comfort, and versatility.
Slumber in Style: Unveiling the Best Bed Sheets in the UK
`Welcome, everyone, to our exploration of the epitome of comfort and elegance in the world of bedding - the best bed sheets in the UK. Today, we embark on a journey to discover the finest fabrics, exquisite craftsmanship, and unparalleled comfort that redefine the way we experience sleep.
Classic Cool: Essential Crew Neck T-Shirts for Men
Elevate your style with our trendy and comfortable keyword t-shirts for men! Unleash your passion for tech, gaming, and more with our diverse collection that caters to every interest. Crafted from premium cotton, our shirts guarantee a soft and breathable feel, ensuring utmost comfort throughout the day.
cashmere beanie.pptx
A cashmere beanie is the epitome of luxury and comfort combined in a single accessory. Crafted from the fine and soft fibers of the cashmere goat's undercoat, this beanie offers not only exceptional warmth but also an unparalleled sensation of gentle caress against the skin.
womens T-shirts
Whether you're looking for a classic staple to wear year-round or a trendy piece to make a statement, our women's T-shirts are the ultimate wardrobe essential. Embrace comfort, style, and sustainability with our carefully curated collection, and let your personality shine through every outfit you create. Experience the joy of dressing effortlessly chic with our women's T-shirts today.https://webyourself.eu/blogs/167123/T-Shirts-for-Women-Comfort-Style-and-Personalization
men’s t shirt
the modern man's lifestyle, this t-shirt boasts a classic crew-neck silhouette that effortlessly complements any outfit. The neckline is carefully ribbed, ensuring a comfortable fit that retains its shape over time. Whether you're dressing up for a casual office day or dressing down for a relaxed weekend, this tee is your go-to choice.https://justpaste.me/M3o52
womens T-shirt
Welcome to our exclusive collection of women's t-shirts! At [Your Brand Name], we are dedicated to offering the perfect blend of style, comfort, and quality to enhance your everyday wardrobe. Our t-shirts are designed with the modern woman in mind, providing versatile and fashionable options that cater to various tastes and occasions.https://popularact.com/how-to-pick-the-perfect-t-shirt-for-her-a-practical-guide/
More from manishsahrma2 (7)
Elevate Your Style with the Linen Shirt Dress: A British Fashion Staple
Elevate Your Style with the Linen Shirt Dress: A British Fashion Staple
Slumber in Style: Unveiling the Best Bed Sheets in the UK
Slumber in Style: Unveiling the Best Bed Sheets in the UK
Classic Cool: Essential Crew Neck T-Shirts for Men
Classic Cool: Essential Crew Neck T-Shirts for Men
Recently uploaded
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene CaponDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
Coca Cola Branding Strategy and strategic marketing plan
A group presentation of BBA students, University of Okara, Punjab, Pakistan.
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverThe What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on HowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recoverUnknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Recently uploaded (20)
The Old Oak - Press Kit - Cannes Film Festival 2023
The Old Oak - Press Kit - Cannes Film Festival 2023
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Metaverse Marketing in the Generation of the Internet - Eugene Capon
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
Coca Cola Branding Strategy and strategic marketing plan
Coca Cola Branding Strategy and strategic marketing plan
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Digital Marketing Trends - Experts Insights on How
Digital Marketing Trends - Experts Insights on How
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
The Power of Connection: Building Meaningful Relationships in a Digital World
- 1. F A S H I O N C O L L E C T I O N
- 2. • Setting the stage: The significance of connections in personal and professional spheres. • Brief overview of the digital age and its impact on human interaction.
- 3. In today's fast-paced digital landscape, the ability to cultivate genuine connections is more important than ever. Whether in business, personal life, crisp sheets or community engagement, meaningful relationships are the cornerstone of success and fulfillment.
- 4. • Exploring the dynamics of online communication: opportunities and challenges. • The rise of social media and its influence on relationship-building. • Recognizing the limitations of digital interactions and the need for genuine connection. Understanding the Digital Landscape 04/12
- 5. • Defining authentic connection: what it means and why it matters. • Key elements of genuine relationships: trust, empathy, reciprocity. • The role of active listening and empathy in building rapport. TheAnatomy ofAuthentic Connection
- 6. H T T P S : / / C A P I T O L R E P O R T N E W M E X I C O . C O M / D I S C O V E R I N G - T H E - S E C R E T - T O - C R I S P - S H E E T S - A - G U I D E - T O - A C H I E V I N G - H O T E L - Q U A L I T Y - B E D D I N G - A T - H O M E /