The Power of Being an Instagram Early Adopter

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The document discusses the benefits of being an early adopter of Instagram advertising. It notes that early adopters can experience less competition, lower costs per click/action, and higher returns on investment. However, it also warns that the platform may continue to change and lessons learned may not apply long term. The document provides examples of campaign results for some advertisers that achieved 25-31% lower costs and 6-12 pence per video view. It emphasizes that strong targeting is key to success on Instagram.

Business

INSTAGRAM ADVERTISING: THE POWER OF BEING AN EARLY ADOPTER

datify.co.uk | info@datify.co.uk | 01733 667110
A PICTURE TELLS ATHOUSAND WORDS
2

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A PICTURE TELLS ATHOUSAND WORDS
3

datify.co.uk | info@datify.co.uk | 01733 667110
THAT’S WHERE INSTAGRAM COMES IN
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datify.co.uk | info@datify.co.uk | 01733 667110
INSTAGRAM ADS!
5

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TARGETABLE INSTAGRAM AUDIENCE (IN MILLIONS)
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0
5
10
15
20
25
30
35
USA UK Italy Spain Germany France Netherlands Poland Switzerland Austria

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WHO AM I?
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BEN HARPER, CO-FOUNDER, DATIFY
@benharper87
datify.co.ukben@datify.co.uk
01733 667110

datify.co.uk | info@datify.co.uk | 01733 667110
THE TEAM
BEN HARPER
8
ADAM MASON DEAN LYNN LIZZIE BENTON
AMY BULL LUCY STEVENS JOE FLETCHER WILL BALLANTINE

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WELCOME TO INSTAGRAM ADS
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WELCOME TO INSTAGRAM ADS

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AD FORMATS
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CAMPAIGN GOALTYPES
11
CLICKS TO WEBSITE
WEBSITE CONVERSIONS
MASS AWARENESS
POST ENGAGEMENT
VIDEO VIEWS
REACH & FREQUENCY
APP ENGAGEMENT
APP INSTALLS

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TARGETING OPTIONS
12

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BEING AN EARLYADOPTER
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BEING AN EARLY ADOPTER

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PROS AND CONS
14
•LESS COMPETITION
•LOWER CPC
•HIGHER ROI
•LEARNINGS MAY NOT APPLY AS PLATFORM CHANGES
•RISKY INVESTMENT
PROS CONS

datify.co.uk | info@datify.co.uk | 01733 667110
PROS AND CONS
15
•LESS COMPETITION
PROS
•LOWER CPC
•HIGHER ROI

datify.co.uk | info@datify.co.uk | 01733 667110
PROS AND CONS
16
PROS
•LESS COMPETITION
•LOWER CPC
•HIGHER ROI

datify.co.uk | info@datify.co.uk | 01733 667110
PROS AND CONS
17
PROS
•LESS COMPETITION
•LOWER CPC
•HIGHER ROI

datify.co.uk | info@datify.co.uk | 01733 667110
BUTTHERE ARE RISKS
18

datify.co.uk | info@datify.co.uk | 01733 667110
RESULTS SO FAR
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RESULTS SO FAR

datify.co.uk | info@datify.co.uk | 01733 667110
TOP LEVEL RESULTS
Averages as compared to Facebook ad placements
4% HIGHER AOV17% LOWER REACH22% LOWER CPA24% LOWER CPC
20

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
21

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
22
25% LOWER
CPC

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
23
25% LOWER
CPC
31% LOWER
CPA

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
24
6P PER VIDEO VIEW

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
25
6P PER VIDEO VIEW
12P PER VIDEO VIEW

datify.co.uk | info@datify.co.uk | 01733 667110
PARTICULAR CAMPAIGN RESULTS
26
6P PER VIDEO VIEW
12P PER VIDEO VIEW
2P PER VIDEO VIEW

datify.co.uk | info@datify.co.uk | 01733 667110
KEYTIPS FOR SUCCESS
27
KEYTIPS FOR SUCCESS

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IGNORE FACEBOOK!
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IGNORE FACEBOOK!
29
1.59BN USERS
400M USERS

datify.co.uk | info@datify.co.uk | 01733 667110
IGNORE FACEBOOK!
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1.59BN USERS
400M USERS
0%
5%
10%
15%
20%
25%
30%
35%
40%
13-17 18-24 25-34 35-44 45-54 55-64 65+
Facebook Instagram

datify.co.uk | info@datify.co.uk | 01733 667110
POWER EDITOR
31

datify.co.uk | info@datify.co.uk | 01733 667110
POWER EDITOR
32

datify.co.uk | info@datify.co.uk | 01733 667110
STANDARD INSTAGRAM CONTENT ISN’TACCEPTED
33

datify.co.uk | info@datify.co.uk | 01733 667110
TRACKING
34

datify.co.uk | info@datify.co.uk | 01733 667110
CALLTO ACTION IS KEY
35

datify.co.uk | info@datify.co.uk | 01733 667110
TARGETING IS EVERYTHING
36

datify.co.uk | info@datify.co.uk | 01733 667110
FACEBOOK AUDIENCE INSIGHTS
37

datify.co.uk | info@datify.co.uk | 01733 667110
TARGETING IS EVERYTHING
38

datify.co.uk | info@datify.co.uk | 01733 667110
KEYTAKEAWAYS
39
•IF YOU HAVEN’TYET - NOW IS THE TIME TO TRY INSTAGRAM ADS
•TAKE CONTROL OF THE PAID ELEMENT OF YOUR SOCIAL MEDIA
•BEING AN EARLY ADOPTER CAN GIVE GREAT BENEFITS, BUTTHERE ARE RISKS
•WHEN ADVERTISING ON INSTAGRAM THE TARGETING IS KEY
•DON’T LISTEN TO FACEBOOK - THEY JUST WANTTHE €€€’S

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@datifyuk
facebook.com/datify
datify.co.uk
info@datify.co.uk
01733 667110
Datify, 28a Tesla Court, Innovation Way
Peterborough, PE2 6FL, 01733 667110
We look forward to working with you!
CONTACT US

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一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

Creative Web Design Company in Singapore

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Authentically Social Presented by Corey Perlman

Corey Perlman, Social Media Speaker and Consultant

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一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理

Creative Web Design Company in Singapore

Authentically Social Presented by Corey Perlman

The Power of Being an Instagram Early Adopter

1. INSTAGRAM ADVERTISING: THE POWER OF BEING AN EARLY ADOPTER

2. datify.co.uk | info@datify.co.uk | 01733 667110 A PICTURE TELLS ATHOUSAND WORDS 2

3. datify.co.uk | info@datify.co.uk | 01733 667110 A PICTURE TELLS ATHOUSAND WORDS 3

4. datify.co.uk | info@datify.co.uk | 01733 667110 THAT’S WHERE INSTAGRAM COMES IN 4

5. datify.co.uk | info@datify.co.uk | 01733 667110 INSTAGRAM ADS! 5

6. datify.co.uk | info@datify.co.uk | 01733 667110 TARGETABLE INSTAGRAM AUDIENCE (IN MILLIONS) 6 0 5 10 15 20 25 30 35 USA UK Italy Spain Germany France Netherlands Poland Switzerland Austria

7. datify.co.uk | info@datify.co.uk | 01733 667110 WHO AM I? 7 BEN HARPER, CO-FOUNDER, DATIFY @benharper87 datify.co.ukben@datify.co.uk 01733 667110

8. datify.co.uk | info@datify.co.uk | 01733 667110 THE TEAM BEN HARPER 8 ADAM MASON DEAN LYNN LIZZIE BENTON AMY BULL LUCY STEVENS JOE FLETCHER WILL BALLANTINE

9. datify.co.uk | info@datify.co.uk | 01733 667110 WELCOME TO INSTAGRAM ADS 9 WELCOME TO INSTAGRAM ADS

10. datify.co.uk | info@datify.co.uk | 01733 667110 AD FORMATS 10

11. datify.co.uk | info@datify.co.uk | 01733 667110 CAMPAIGN GOALTYPES 11 CLICKS TO WEBSITE WEBSITE CONVERSIONS MASS AWARENESS POST ENGAGEMENT VIDEO VIEWS REACH & FREQUENCY APP ENGAGEMENT APP INSTALLS

12. datify.co.uk | info@datify.co.uk | 01733 667110 TARGETING OPTIONS 12

13. datify.co.uk | info@datify.co.uk | 01733 667110 BEING AN EARLYADOPTER 13 BEING AN EARLY ADOPTER

14. datify.co.uk | info@datify.co.uk | 01733 667110 PROS AND CONS 14 •LESS COMPETITION •LOWER CPC •HIGHER ROI •LEARNINGS MAY NOT APPLY AS PLATFORM CHANGES •RISKY INVESTMENT PROS CONS

15. datify.co.uk | info@datify.co.uk | 01733 667110 PROS AND CONS 15 •LESS COMPETITION PROS •LOWER CPC •HIGHER ROI

16. datify.co.uk | info@datify.co.uk | 01733 667110 PROS AND CONS 16 PROS •LESS COMPETITION •LOWER CPC •HIGHER ROI

17. datify.co.uk | info@datify.co.uk | 01733 667110 PROS AND CONS 17 PROS •LESS COMPETITION •LOWER CPC •HIGHER ROI

18. datify.co.uk | info@datify.co.uk | 01733 667110 BUTTHERE ARE RISKS 18

19. datify.co.uk | info@datify.co.uk | 01733 667110 RESULTS SO FAR 19 RESULTS SO FAR

20. datify.co.uk | info@datify.co.uk | 01733 667110 TOP LEVEL RESULTS Averages as compared to Facebook ad placements 4% HIGHER AOV17% LOWER REACH22% LOWER CPA24% LOWER CPC 20

21. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 21

22. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 22 25% LOWER CPC

23. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 23 25% LOWER CPC 31% LOWER CPA

24. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 24 6P PER VIDEO VIEW

25. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 25 6P PER VIDEO VIEW 12P PER VIDEO VIEW

26. datify.co.uk | info@datify.co.uk | 01733 667110 PARTICULAR CAMPAIGN RESULTS 26 6P PER VIDEO VIEW 12P PER VIDEO VIEW 2P PER VIDEO VIEW

27. datify.co.uk | info@datify.co.uk | 01733 667110 KEYTIPS FOR SUCCESS 27 KEYTIPS FOR SUCCESS

28. datify.co.uk | info@datify.co.uk | 01733 667110 IGNORE FACEBOOK! 28

29. datify.co.uk | info@datify.co.uk | 01733 667110 IGNORE FACEBOOK! 29 1.59BN USERS 400M USERS

30. datify.co.uk | info@datify.co.uk | 01733 667110 IGNORE FACEBOOK! 30 1.59BN USERS 400M USERS 0% 5% 10% 15% 20% 25% 30% 35% 40% 13-17 18-24 25-34 35-44 45-54 55-64 65+ Facebook Instagram

31. datify.co.uk | info@datify.co.uk | 01733 667110 POWER EDITOR 31

32. datify.co.uk | info@datify.co.uk | 01733 667110 POWER EDITOR 32

33. datify.co.uk | info@datify.co.uk | 01733 667110 STANDARD INSTAGRAM CONTENT ISN’TACCEPTED 33

34. datify.co.uk | info@datify.co.uk | 01733 667110 TRACKING 34

35. datify.co.uk | info@datify.co.uk | 01733 667110 CALLTO ACTION IS KEY 35

36. datify.co.uk | info@datify.co.uk | 01733 667110 TARGETING IS EVERYTHING 36

37. datify.co.uk | info@datify.co.uk | 01733 667110 FACEBOOK AUDIENCE INSIGHTS 37

38. datify.co.uk | info@datify.co.uk | 01733 667110 TARGETING IS EVERYTHING 38

39. datify.co.uk | info@datify.co.uk | 01733 667110 KEYTAKEAWAYS 39 •IF YOU HAVEN’TYET - NOW IS THE TIME TO TRY INSTAGRAM ADS •TAKE CONTROL OF THE PAID ELEMENT OF YOUR SOCIAL MEDIA •BEING AN EARLY ADOPTER CAN GIVE GREAT BENEFITS, BUTTHERE ARE RISKS •WHEN ADVERTISING ON INSTAGRAM THE TARGETING IS KEY •DON’T LISTEN TO FACEBOOK - THEY JUST WANTTHE €€€’S

40. datify.co.uk | info@datify.co.uk | 01733 667110 40 @datifyuk facebook.com/datify datify.co.uk info@datify.co.uk 01733 667110 Datify, 28a Tesla Court, Innovation Way Peterborough, PE2 6FL, 01733 667110 We look forward to working with you! CONTACT US

The Power of Being an Instagram Early Adopter

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