Is your website in the grips of Google Penguin? If so your potential to increase your keyword rankings and your organic traffic will be heavily limited. Do you know what to look for and how to cure any problems? Find out with this short deck!
SMX Stockholm 2010, Conversion Optimization Case Study Conrad ElectronicMartijn
This document discusses ways to maximize conversion rates through optimization in the company-agency relationship. It recommends building a strong relationship with the client to gather important warehouse data. Testing individual elements is key, using multivariate testing on elements like the landing page. Proper analytics tools can provide results to identify winners and areas for improvement. The takeaway is that testing is crucial, building relationships is important for data sharing, and lessons learned should be discussed.
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...Ben Harper
On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote.
My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture.
With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority.
I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way.
Biddable World: How & Why To Become a Power Editor Power UserBen Harper
Power Editor is Facebook's bulk editing tool that allows marketers to more efficiently manage advertising campaigns. It provides advanced features like customizing bids, duplicating ads for testing, using tailored audiences, and extracting competitor data. The document outlines tips for using Power Editor like bidding strategies, bulk editing, advanced audiences, placement customization, and testing to optimize campaigns and reduce costs. Marketers are encouraged to start using Power Editor by creating test campaigns and learning from the results.
How To Use Data To Lower Your Facebook CPA: eMetrics SummitBen Harper
This document outlines a three-step process for lowering Facebook cost per acquisition (CPA) using data: 1) Gather data insights on target audiences from Facebook insights, Google Analytics, and other sources. 2) Implement smarter targeting and account structure based on audience insights. 3) Aggressively optimize placement, targeting, creative, and other campaign elements using data to lower CPA. The document provides examples of insights gained, optimization tactics used, and substantial decreases achieved in CPA through this data-driven process.
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.
The Value Of Competitor Analysis On Social MediaBen Harper
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.
Brian Clifton Keynote at Analytics That ExciteInfoTrust LLC
Brian Clifton, Google Analytics Expert & Renowned Author, opened the conference with his keynote, "10 Years of Google Analytics: How Digital Analytics Has Changed. Have You Adapted?"
SMX Stockholm 2010, Conversion Optimization Case Study Conrad ElectronicMartijn
This document discusses ways to maximize conversion rates through optimization in the company-agency relationship. It recommends building a strong relationship with the client to gather important warehouse data. Testing individual elements is key, using multivariate testing on elements like the landing page. Proper analytics tools can provide results to identify winners and areas for improvement. The takeaway is that testing is crucial, building relationships is important for data sharing, and lessons learned should be discussed.
Did Social Data Predict The Outcome of the Scottish Independence Vote? Measur...Ben Harper
On 8th October 2014, I spoke at Measure Fest in London on whether social data predicted the outcome of the Scottish independence vote.
My argument was that whilst the yes campaign made the most noise, the demographic and engagement data from Facebook and Twitter actually showed a much more balanced picture.
With the younger age groups over indexing in liking the better together campaign, and a clear gender inbalance in the yes campaign - it is clear when you look at a deeper level than just interactions that the yes campaign had some serious issues in terms of winning an outright majority.
I then discussed how you can use data in this way to create personas for your marketing campaigns and discussed how the campaigns were fairly static with their content and could have performed better by looking at data in this way.
Biddable World: How & Why To Become a Power Editor Power UserBen Harper
Power Editor is Facebook's bulk editing tool that allows marketers to more efficiently manage advertising campaigns. It provides advanced features like customizing bids, duplicating ads for testing, using tailored audiences, and extracting competitor data. The document outlines tips for using Power Editor like bidding strategies, bulk editing, advanced audiences, placement customization, and testing to optimize campaigns and reduce costs. Marketers are encouraged to start using Power Editor by creating test campaigns and learning from the results.
How To Use Data To Lower Your Facebook CPA: eMetrics SummitBen Harper
This document outlines a three-step process for lowering Facebook cost per acquisition (CPA) using data: 1) Gather data insights on target audiences from Facebook insights, Google Analytics, and other sources. 2) Implement smarter targeting and account structure based on audience insights. 3) Aggressively optimize placement, targeting, creative, and other campaign elements using data to lower CPA. The document provides examples of insights gained, optimization tactics used, and substantial decreases achieved in CPA through this data-driven process.
With Facebook and Google releasing their Q4 2013 earnings just a day apart, we thought now would be a great time to compare the revenue of these two digital advertising behemoths. In the below deck, we've outlined the revenues of Facebook & Google over the last year or so, analysing their growth rates comparatively. We've also gone a bit further back in order to compare Google's first 6 quarters post-IPO to Facebook's to show the difference in growth rate. Whilst 2004 was a very different time to now, this is still an interesting comparison of the two big-players at a similar stage in their developments.
The Value Of Competitor Analysis On Social MediaBen Harper
Conducting a competitor analysis on your social media platforms can be time consuming - however, it is well worth it. We quickly scan the type of data available to show you what you can find out about your competition in the marketplace.
Brian Clifton Keynote at Analytics That ExciteInfoTrust LLC
Brian Clifton, Google Analytics Expert & Renowned Author, opened the conference with his keynote, "10 Years of Google Analytics: How Digital Analytics Has Changed. Have You Adapted?"
Authorship - The Deep Dive - SMX Advanced 2013seoClarity
Original research on Authorship and Google+ by seoClarity. This was presented at SMX Advanced 2013 in Seattle and covered an analysis of 1.1 million keywords and the propagation of authorship by industry. In addition, it includes real-life example of impact of author markup on traffic and results.
Bill Hunt is an expert in turning data into dollars through keyword analysis and optimization. He discusses several types of key performance indicator (KPI) reports focused on demonstrating the economic value of SEO and paid search efforts, including reports showing millions in cost savings and revenue increases from collaboration between teams. The document provides examples of analyzing keyword data to identify opportunities like underperforming keywords, questions from site search with no results, and quantifying the revenue from recipe search traffic.
The (poor) State of Google Analytics DataBrian Clifton
The document summarizes the results of auditing Google Analytics data from 75 commercial websites. It found that on average, data quality was low, with an average score of 35.7 out of 100. Only 12% of sites scored above 50. Many sites had issues with personally identifiable information in URLs and titles. Transaction tracking and campaign tracking were often incorrectly implemented. The document recommends taking control of data quality through automated auditing and stress testing of Google Analytics implementations.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
The document provides information on various aspects of digital marketing including statistics, strategies, and budgets for key digital marketing channels. It includes sections on email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. Each section provides data on the channel's effectiveness and recommendations or examples of budgets, metrics, and strategies that can be used.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
This document provides information about online marketing services for local businesses. It summarizes key metrics like 80% of clicks going to top 5 organic search results and outlines services for search engine optimization, video marketing, Google Places listings, press releases, and email marketing. Package options ranging from $575 to $975 are presented. Customer testimonials praise the large increases in leads and traffic achieved through these services. The document argues that businesses should hire experts rather than trying to do marketing themselves.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
Evolving SEO: The Rise of User Intent and RelevanceSearchmetrics
The document discusses how search engine optimization is evolving to focus more on user intent and content relevance rather than traditional ranking factors. It describes how Google's artificial intelligence is able to better understand user queries and match relevant content. Ranking factors are becoming more tailored to specific industries and user intentions. Content should take a holistic, topic-based approach rather than focusing on individual keywords, and data can provide insights into how to structure content to meet user needs.
Google Analytics: What Should I Be Looking At?Blackbaud
The document discusses Google Analytics reports that are useful for non-profits to analyze. It recommends starting with a digital measurement plan by identifying objectives, goals, key performance indicators and targets. It then covers various reports like the All Traffic Report, Goals & Ecommerce, Landing Pages, Social Overview, Mobile Overview, Segments, Speed and Engagement reports. It provides details on what each report shows and how non-profits can use them to improve performance.
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Alan Reeves, Director of Search, Click Consult.
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
This document discusses a product search community that has indexed over 3 million products from over 4,000 merchants. It promotes a product web crawler that can automatically index products and power e-commerce operations like product search, affiliate marketing, and sponsored ads with minimal human administration. The goal is to build a global product graph and empower e-commerce companies around the world through an automated platform.
Authorship - The Deep Dive - SMX Advanced 2013seoClarity
Original research on Authorship and Google+ by seoClarity. This was presented at SMX Advanced 2013 in Seattle and covered an analysis of 1.1 million keywords and the propagation of authorship by industry. In addition, it includes real-life example of impact of author markup on traffic and results.
Bill Hunt is an expert in turning data into dollars through keyword analysis and optimization. He discusses several types of key performance indicator (KPI) reports focused on demonstrating the economic value of SEO and paid search efforts, including reports showing millions in cost savings and revenue increases from collaboration between teams. The document provides examples of analyzing keyword data to identify opportunities like underperforming keywords, questions from site search with no results, and quantifying the revenue from recipe search traffic.
The (poor) State of Google Analytics DataBrian Clifton
The document summarizes the results of auditing Google Analytics data from 75 commercial websites. It found that on average, data quality was low, with an average score of 35.7 out of 100. Only 12% of sites scored above 50. Many sites had issues with personally identifiable information in URLs and titles. Transaction tracking and campaign tracking were often incorrectly implemented. The document recommends taking control of data quality through automated auditing and stress testing of Google Analytics implementations.
Digital Marketing Channels PowerPoint Presentation SlidesSlideTeam
The document provides information on various aspects of digital marketing including statistics, strategies, and budgets for key digital marketing channels. It includes sections on email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. Each section provides data on the channel's effectiveness and recommendations or examples of budgets, metrics, and strategies that can be used.
Digital Marketing Channels Powerpoint Presentation SlidesSlideTeam
Talk about online marketing channels with readymade digital marketing channels PowerPoint presentation slides. This exclusive e-marketing PPT will be very useful for people in digital marketing. Showcase different ways to promote your business, services, and products by using our e-marketing PowerPoint template. This content ready e-marketing channel presentation consists of a total of 62 slides. All the slides are completely editable and can be easily changed as per your requirement. The social media marketing channel PowerPoint complete deck covers various topics like digital marketing key statistics, email marketing, pay per click advertising, search engine optimization, display advertising, social media marketing, content marketing, elements of digital marketing, digital marketing channels, ROI on digital marketing, digital marketing strategy framework, roadmap to digital marketing strategy, digital marketing summary dashboard, digital marketing ROI report and many other slides. Download this digital advertising channel PowerPoint theme to expand the horizons of your business and to increase the sales revenue. Our Digital Marketing Channels Powerpoint Presentation Slides act like elbow grease. They enhance the force of your effort. https://bit.ly/2UOOzSl
This document provides information about online marketing services for local businesses. It summarizes key metrics like 80% of clicks going to top 5 organic search results and outlines services for search engine optimization, video marketing, Google Places listings, press releases, and email marketing. Package options ranging from $575 to $975 are presented. Customer testimonials praise the large increases in leads and traffic achieved through these services. The document argues that businesses should hire experts rather than trying to do marketing themselves.
Analyzing online traffic and making sense of all the data is something digital marketers do every day. After all we need to understand what’s going on in order to grow the business. Sometimes our assumptions are based on past experiences, sometimes we can support them with data, but quite often they are based on pure logic. Are they really? Over the years we’ve worked with numerous clients and learned that some assumptions are proven wrong more often than not.
Evolving SEO: The Rise of User Intent and RelevanceSearchmetrics
The document discusses how search engine optimization is evolving to focus more on user intent and content relevance rather than traditional ranking factors. It describes how Google's artificial intelligence is able to better understand user queries and match relevant content. Ranking factors are becoming more tailored to specific industries and user intentions. Content should take a holistic, topic-based approach rather than focusing on individual keywords, and data can provide insights into how to structure content to meet user needs.
Google Analytics: What Should I Be Looking At?Blackbaud
The document discusses Google Analytics reports that are useful for non-profits to analyze. It recommends starting with a digital measurement plan by identifying objectives, goals, key performance indicators and targets. It then covers various reports like the All Traffic Report, Goals & Ecommerce, Landing Pages, Social Overview, Mobile Overview, Segments, Speed and Engagement reports. It provides details on what each report shows and how non-profits can use them to improve performance.
5 Epiphanies from 20 Years in Search MarketingBill Hunt
Keynote presentation from SES Atlanta describing 5 key pivotal moments of my career that changed the way I approached Search. Understanding how to integrate Search into the workflow and leverage force multipliers to gain success.
From Click Consult's Benchmark Search Conference 2017, The Bridgewater Hall, 21st September. Presented by Alan Reeves, Director of Search, Click Consult.
E Marketing PowerPoint Presentation SlidesSlideTeam
Explore our E Marketing PowerPoint Presentation Slides to showcase your online marketing plan. Digital marketing system PowerPoint complete deck contains visually appealing slides such as digital marketing key statistics, digital marketing channels, email marketing strategies, budget dashboard, pay per click advertising, statistics, strategies, budget dashboard, search engine optimization, display advertising, social media marketing, content marketing, ROI on digital marketing, digital marketing roadmap, and many more. The presentation deck is fully editable so that users can alter text, color, font size if they wish to, and present it in the shortest possible time. Using our internet marketing presentation design users can discuss the outcome and impact of online marketing on business. This comprehensive deck is perfect to measure the effectiveness of digital marketing campaign. Make an important marketing decision with this content ready fully editable online marketing channels PowerPoint templates. Download digital marketing medium presentation slides to explain the importance of online marketing and its advantages.
This document discusses a product search community that has indexed over 3 million products from over 4,000 merchants. It promotes a product web crawler that can automatically index products and power e-commerce operations like product search, affiliate marketing, and sponsored ads with minimal human administration. The goal is to build a global product graph and empower e-commerce companies around the world through an automated platform.
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Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
2. What is Penguin?
Penguin is an algorithmic
filter rolled out by Google
to clean up search results
and improve the quality of
results for users.
@datifyuk | www.datify.co.uk | 01733 865094
3. How Would I know?
If Penguin is affecting your site, you will
be seeing a dip in rankings, and your
organic traffic will have notably dropped
@datifyuk | www.datify.co.uk | 01733 865094
4. Here’s Some Real Life Signs You
may Have Penguin
@datifyuk | www.datify.co.uk | 01733 865094
10. Links By Site Page Rank
1,200
1,105
1,000
800
650
600
340
400
184
200
129
135
81
52
5
0
1
Seven
Eight
Nine
0
N/A
Zero
One
Two
Three
Four
@datifyuk | www.datify.co.uk | 01733 865094
Five
Six
11. Links By Website Type
700
649
576
600
522
521
500
400
300
200
126
125
100
91
52
15
5
Social
Network
Search
Engine
0
Blog
Web
Directory
Ecommerce
Forum
News Site
Article
Directory
@datifyuk | www.datify.co.uk | 01733 865094
Personal
Site
Wiki
12. Diagnose & Fix The Problem
@datifyuk | www.datify.co.uk | 01733 865094
13. Handy Tools
Tools such as Majestic SEO, Cognitive,
and Search metrics are very useful for
helping you to diagnose penguin
@datifyuk | www.datify.co.uk | 01733 865094
14. The Cure
The cure is to delve into your links to
analyse the links with the most risk to
your sites health. From this you will
need to undertake a link removal
campaign, and disavow bad links in
webmaster tools.
@datifyuk | www.datify.co.uk | 01733 865094
15. We Can Help
We provide penalty removal services
including all of the above to see you
through to a successful conclusion –
just get in touch to find out how we
can help!
@datifyuk | www.datify.co.uk | 01733 865094
16. So What Are You Waiting For?
@datifyuk | www.datify.co.uk | 01733 865094