The document summarizes a smart social media management application called Smart Social Suite. It is a 4-in-1 app that allows users to design images, create and schedule posts, and manage social media channels like Facebook, Instagram, Twitter and LinkedIn all in one place. The app aims to help startups and social media managers save time and money by streamlining social media tasks. Market research shows there is demand for such an app from startups and 20% of marketers spend half their time on social media tasks. The business model canvas outlines the key activities, resources, partners, customer segments, costs and revenue streams for the proposed app business.

1. Smart Social Suite
Application
You won’t get any trouble!

2. Key points of this presentation
Problem Market Research
Business Model
Canvas
1
2 4
Start-Up Idea
Solution
Design and Test
3 5
01

3. About us
Social Technology Evolution Company
Business structure: Start-up
Company history: Established on October 8th, 2020, by three university
friends who love technology and marketing.
Team:
 1 CEO cum Social Media Manager cum Business Strategist
 1 UX/ UI Designer
 1 Developer
Mission: Bring tech solutions into reality!
02

4. 01- Problem
Social Media Managers are often stressed when dealing
with multiple social media channels, including scheduling
posts, reporting, analysis, and managing their fan pages.
This is especially stressful when start-up companies have
no marketing manager, so they have to do it themselves.
This is a huge problem for start-ups.
02-Idea
The Smart Social Suite
Application manages all your
social media platforms in one
app. “FOUR IN ONE APP”
Yes, it's possible.
03

5. 03- Market Research
Market Demands
 Start-ups is potential market. They need social media accounts for their inbound
marketing strategy to present themselves and build awareness
 20% of marketers spend half of their time at work publishing posts and engaging with
your business’ audience on social media (Hubspot)
 Improved traffic, lead generation, and growing fan loyalty are among the top reasons
why marketers see value in employing social networks in their campaigns. (Statista, 2019)
 Revenue from mobile applications are constantly growing (Statista)
04

6. 1 2 3 4
Competitors’ Analysis
• Posting
• Scheduling
• Analytics
• FB, Insta,
Twitter, Linked
In
• 99$- 249$
Spout Social
• Schedule Free
3o posts
• Insta, FB,
Twitter,
Pinterest
• 12.50$ - 33.33 $
Later
• Schedule 10
posts for free
• FB, Insta, Twitter,
LinkedIn,
Pinterest,
• 15$ - 99$
Buffer
• Schedule free
30 messages
• Twitter and
Instagram
• 29 $- 599 $
Hootsuite
03- Market Research
05

7. 1 2 3 4 5
Why do you choose Smart Social Suite App?
Design images
like Canva
Creative
Create, schedule
and publish
posts in ONE app
Fast
Manage social
media channels
on the go
Flexible
Saving time
Effective
Save money without
purchasing Canva or
Google Analytics
Economical
06

8. 04- Design and Test
07

9. Key Features- 4 in 1 App
08

10. Smart Social Suite is super cool, I
can design images in this app
instead of using Canva, awesome!
The design of this app is very
friendly; it can be easily switched
to other functions without having
to wait a long time. "4 in 1 is great."
Usability Testing’s Result
99% tester satisfied with our application
09

11. 05- Business Model Canvas
KEY PARTNERS
 iOS App Store
 Google Play Store
KEY ACTIVITIES
 Development
 Marketing
 Monetisation
VALUE PROPOSITIONS
 Features: Create, design,
schedule, report (4 in 1 App)
 Shoestring price
 Less stress from social
media management
 Save time and money!
 Ease of use
 Flexibility
CUSTOMERS
RELATIONSHIP
 Personal supports
 Online
Communication
CUSTOMER SEGMENTS
 Start-ups
 Social Media Managers
KEY RESOURCES
 Developer
 Designer
 Manager
 Office
 Software
CHANNELS
 Social Media
 Email marketing
 SEO
SEM
 Promotions
COST STRUCTURES ( in Vietnam)
 iOS Developer: 1000 USD/month
 UX/UI Designer: 1000 USD/month
 Project Manager cum Marketing manager: 1000 USD/month
 Customer Services cum Sales: 500 USD/month
 Marketing cost: 500 USD/month,
 Apple App Develop + Google Play membership: 120 USD/month
REVENUE STREAM
 Basic Subscription: 10$/Month
 Premium Subscription: 15$/Month
10

12. If you invest $1,000 USD in our app, you will get a 15%
benefit each month.
 Higher than bank savings
 Safer than bitcoin trading
Contact us at SocialTechnologyEvolution@gmail.com
Thank you