The only 3 KPIs you need for massive ecommerce success
1. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
The only 3 KPIs you need for
massive ecommerce success!
2. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
3. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
4. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
5. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Meet the KPIs
6. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions
Conversion Rate
Average Order Value
7. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions
x
Conversion Rate
x
Average Order Value
=
Revenue
8. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Tactics
9. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
10. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Custom product titles for Google Shopping
Maximise visibility of best seller products
Smart bidding on Google Ads
Acquisition strategy for Facebook ads
Non-technical onsite SEO
11. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
12. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Checkout abandonment review
Analyse user journey
On-site qualitative survey
Google Shopping alternative landing page
Merchandise the crap out of best sellers
13. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
14. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Post purchase upsells
Add to Basket upsells
Bundle “often bought together” products
Increase “Free delivery over £x”
Offer more impulse products
15. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Sessions
16. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
17. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
18. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
19. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
20. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
21. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Conversion Rate
22. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
23. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
24. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
25. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
26. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
27. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
28. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
29. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Average Order Value
30. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
31. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
32. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
33. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
34. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
35. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
Weekly Report
36. Presented by Rob Watson | rob@supplyant.com | in/robpwatson | @robpwatson | Tel: +44 1604 679099
