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6 Weird Google Shopping feed hacks that retailers will love!

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From BrightonSEO, my 20 minute talk sharing stories from recent years managing Google Shopping campaigns for our ecommerce clients.

Published in: Marketing
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6 Weird Google Shopping feed hacks that retailers will love!

  1. 1. Rob Watson | rob@supplyant.com | @robpwatson 6 weird Google Shopping feed hacks that retailers will love!
  2. 2. #1 - 150 Character Titles @robpwatson #brightonSEO
  3. 3. Original Title... Mega Deal 6mm Laminate Flooring Oak Grey
  4. 4. Original Title... Mega Deal 6mm Laminate Flooring Oak Grey New 150 character title... Laminate Flooring - Grey Oak 6mm Laminated Wood Floor Boards, Light Wide Wooden Mid-Length Plank, Click Installation, Textured Surface, Square Edge
  5. 5. #2 - Alternative Landing Page @robpwatson #brightonSEO
  6. 6. make sure that the URL provided through 'adwords redirect' will redirect to the same website as given in the ‘link’
  7. 7. #3 - Promote Best Sellers At Scale @robpwatson #brightonSEO
  8. 8. #4 - Upper Funnel Keywords @robpwatson #brightonSEO
  9. 9. Tactics Used... ● Best Seller product ● Duplicate product ● 150 Character titles ○ “Ideas” ○ “Living Room, Bathroom, Kitchen, etc” ● AdWords Redirect to category
  10. 10. ...over 40% of shopping related searches on Google are for broad terms like "women's athletic clothing" or "living room furniture."
  11. 11. #5 - Structure Simulations @robpwatson #brightonSEO
  12. 12. Brand A Brand B
  13. 13. Brand A product type A Brand A product type B Brand A
  14. 14. Brand A product type A Brand A product type A Brand A product type A
  15. 15. Brand A product type B Brand A product type A Brand A product type A Brand A product type B Before... After...
  16. 16. #6 - Breaking Through @robpwatson #brightonSEO
  17. 17. Bid increased to £4 150 Character title live Bid decreased to £3
  18. 18. Rob Watson | rob@supplyant.com | @robpwatson 6 weird Google Shopping feed hacks that retailers will love!

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