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The One Question You
Need To Ask Your App
Idea
Jason Cameron
@jsncameron
www.youneedamobileapp.com
Mobile Marketing Consultant | Jason Cameron
With trends it’s easy to…
• Get caught up in the ‘hype’
• Get caught up in the ‘wave’
• Without understanding it’s underlining essence
Mobile Marketing Consultant | Jason Cameron
But I guess this is what makes
it a trend right? …
Mobile Marketing Consultant | Jason Cameron
One of the hallmarks of a
popular trend or industry is
that it’s ‘cool’…
Mobile Marketing Consultant | Jason Cameron
The tech industry is certainly
no exception
Mobile Marketing Consultant | Jason Cameron
How cool is it to be able to
say, “Download my app”?
Mobile Marketing Consultant | Jason Cameron
Mobile Marketing Consultant | Jason Cameron
While this is Uber-Cool…
• I have a problem with it
• Being cool is not a good enough reason to
develop an app
• It can require a large investment to develop
an app and to do it just to be ‘cool’ is not
worth it.
Mobile Marketing Consultant | Jason Cameron
So What Do I Suggest?…
• What should be the
underlining purpose of
developing an app?
• You need to ask you
app idea this very
important question…
“How would you benefit my
(target) customers?”
Mobile Marketing Consultant | Jason Cameron
If your app idea can answer
this question convincingly,
then you app has a better
chance for success.
Mobile Marketing Consultant | Jason Cameron
Want an App forYour
Business?
Get in touch
Jason Cameron
020 3289 8494
jason@youneedamobileapp.com
www.youneedamobileapp.com
twitter: @jsncameron
Mobile Marketing Consultant | Jason Cameron

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The One Question You Need to Ask Your App Idea

  • 1. The One Question You Need To Ask Your App Idea Jason Cameron @jsncameron www.youneedamobileapp.com Mobile Marketing Consultant | Jason Cameron
  • 2. With trends it’s easy to… • Get caught up in the ‘hype’ • Get caught up in the ‘wave’ • Without understanding it’s underlining essence Mobile Marketing Consultant | Jason Cameron
  • 3. But I guess this is what makes it a trend right? … Mobile Marketing Consultant | Jason Cameron
  • 4. One of the hallmarks of a popular trend or industry is that it’s ‘cool’… Mobile Marketing Consultant | Jason Cameron
  • 5. The tech industry is certainly no exception Mobile Marketing Consultant | Jason Cameron
  • 6. How cool is it to be able to say, “Download my app”? Mobile Marketing Consultant | Jason Cameron
  • 7. Mobile Marketing Consultant | Jason Cameron While this is Uber-Cool… • I have a problem with it • Being cool is not a good enough reason to develop an app • It can require a large investment to develop an app and to do it just to be ‘cool’ is not worth it.
  • 8. Mobile Marketing Consultant | Jason Cameron So What Do I Suggest?… • What should be the underlining purpose of developing an app? • You need to ask you app idea this very important question…
  • 9. “How would you benefit my (target) customers?” Mobile Marketing Consultant | Jason Cameron
  • 10. If your app idea can answer this question convincingly, then you app has a better chance for success. Mobile Marketing Consultant | Jason Cameron
  • 11. Want an App forYour Business? Get in touch Jason Cameron 020 3289 8494 jason@youneedamobileapp.com www.youneedamobileapp.com twitter: @jsncameron Mobile Marketing Consultant | Jason Cameron