EventSlice Pitch Deck
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A brief view of EventSlice and the story of how it started.
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EventSlice Pitch Deck
- 2. Events are fun for most people…
- 3. …but, what’s it like for businesses?
- 4. “I love taking care of customers, not running my business.” Ashley Johnson Caterer EventSlice professional
- 5. $100 It’s hard…takes time and money $400 $200 $600 $1,000 $4,000 $5,000 $4,000 $2,500 $2,000 $12,000 $200 $500 $500 $100 $150 Dozens of tools to manage takes time… …and costs thousands of dollars a month
- 6. $100 Our mission: make it easy, enable freedom $150 The only event marketplace specifically designed from the ground up to freeing up time to do what they love… creating amazing experiences provide businesses the tools they need to run a successful business
- 7. venue listings professional listings venue listings marketing tools payment engine booking calendar analytics reports Provide key business tools all in one place
- 8. IBIS World > 350B $ •venue •music & lighting •photography •catering •floral •equipment •misc. •event planning 300 25 9 8 7 2 1 6 B B B B B B B B $ $ $ $ $ $ $ $ of event industry businesses expect client spend on events to increase in 2014/15 ISES News Release, May 2014 Event businesses… big, underserved market
- 9. “Millennials are on the verge of experiencing many life events….and remember they’re used to using the internet to click and pay for just about anything….." largest age cohort by year 2010 2013 2020 2030 45-49 20-24 25-29 35-39 Business Insider: The analyst who nailed the housing crash is quietly revealing the next big thing Mintel:Planned At Home Events, March 2012 Serving a rapidly growing population
- 10. “In one click I was connected to a DJ for my event, made my choice and paid… and the DJ was awesome!” Kristen Gilson Engineer EventSlice user
- 11. $0/mo $20/mo $40/mo •simple listing tools •scheduling tools •payment processing •simple listing tools •scheduling tools •payment processing + •client promotions •customize reports •marketing tools •simple listing tools •scheduling tools •payment processing •client promotions •customized reports •marketing tools + •business feature •client promo/offers Simple pricing model and no double charge No transaction fee for businesses… 1% booking/convenience fee for users
- 12. Early traction proves we are solving a need
- 13. Focus on growing fast, capture key markets
- 14. (US events market only) year business accounts annual revenue 1 2 3 600 3,000 15,000 $115,000 $573,000 $2,865,000 Revenue forecast shows its doable
- 15. seeking: Key Priorities: 750,000 – 1,000,000 $ •customer acquisition and site usage growth •continued development of business management tools •mobile applications What we need to prove we can scale $
- 16. •7 years @ start ups architecting IT products & solutions •13 years in tech Ted Nitka Founder & VP Marketing/Sales •6 years @ start ups creating, marketing, selling & scaling new products •22 years sales & marketing; 13 years in tech Karla Palma Founder & Director, Customer Success •2 years event planning & promotions •13 years branding & ensuring customer success •7 years @ start ups building, deploying & scaling entire IT stack •17 years in tech space Led by the right team to make this happen Kris Bushover Founder & CTO Brian Simmons Founder & CEO
- 17. thank you Brian Simmons brian.simmons@eventslice.com 818.913.4047 Ted Nitka ted.nitka@eventslice.com 512.771.1823
Editor's Notes
- Hello, My name is Brian Simmons the CEO and Founder of EventSlice
- She was frantic – the venue was the biggest hurdle – price, size – location. All done remotely. It was causing a ton of stress between her and her fiancé – and her and her sister- who is my wife – and by the time the event rolled around – everyone was pretty edgy, tired, and the effort had taken it’s toll.
- After witnessing this I created EventSlice! EventSlice is a service platform to book a full event – venue, planners, caterers, entertainment, etc. for weddings, birthday parties, corporate events and more. Our vision is for people wanting to plan an event to come on to EventSlice – pick a date, a desired location, a budget and automatically EventSlice will put together your dream event.
- •No Need for Website- An EventSlice profile can take the place of a Website, allowing Venues & Event Professionals to easily update it with pictures, videos, pricing and descriptions as needed. •Save Time –It limits the time spent on email and phone calls answering general information on availability & cost, the entire process from start to finish can be completed online, even accepting payment. •Track Invoices Event Professionals can Create quotes, keeps track of upcoming events, invoices, payments, and due dates. •Automatic Payment –Clicking on the “book it” tab prompts Customers for payment via Credit Card, securing the rate and date instantly. Eliminating the need to follow up for pending payments. •Increased Visibility –Thanks to EventSlice’s mass marketing effort we increase traffic and SEO to drive business. •Benefits to End Users: •Book Online – No need to even pick up the phone or email! Now book a venue or communicate with an event professionals, review dates and portfolios directly on the site •Save Time and Hassle –Search by location to see all available venues for your desired dates in one place. No more visiting countless websites. •Track Communication – EventSlice’s messaging center helps keep track of all messages and pending actions •Save Money – Compare various venues in a location to find one that fits your budget as well as your specific date, take advantage of knowing when prices dip or rise based on dates. •Read Real Review – We Allow Customers to see reviews and ratings of other EventSlice customers
- Channels –Free memberships for people in large groups such as AIFD, International Special Event Services industry, and more.Referrals –Anyone referring another venue or professional to the site, initial free membershipPR & Advertising – FB ads, Google Adwords, SEO, PR Firm in Austin organizing presence in local press and events Presence at Major Conventions –Booths, parties, speeches and sponsorship at conventions in the Event Space
- Our main business model is a Monthly Subscription Fee for venues and event professionalsWe will have some additional Premium Services that Feature Venues and event professionals increasing their monthly spendAnd lastly we will have a Service fee on all transactions
- These are the largest dollar values for the event space. This does not include things such as limo’s, Deejays, or other specialty services. This does not include private home rentals and venue rentals for events.
- Channels –Free memberships for people in large groups such as AIFD, International Special Event Services industry, and more.Referrals –Anyone referring another venue or professional to the site, initial free membershipPR & Advertising – FB ads, Google Adwords, SEO, PR Firm in Austin organizing presence in local press and events Presence at Major Conventions –Booths, parties, speeches and sponsorship at conventions in the Event Space