Chesapeake Bayhawk of Major League Lacrosse have great opportunities for a variety of sponsorship opportunities. The Bayhawks play all of their home games in Navy-Marine Corps Memorial Stadium in Annapolis, MD.

1. Chesapeake Bayhawks 2015
Partnership Opportunities

2. The Bayhawks
Over the past decade lacrosse has been one of the fastest
growing team sports in the country. The rapid growth and
those involved view it more as a lifestyle than just a sport to
play.
 According to US Lacrosse the sport has grown by 77% since 2006.
 In 2013, nearly 750,000 players participated in lacrosse on
organized teams.
 Nearly a 25,000 player increase since 2012
 There has been notable growth in participation numbers as well as
growth in terms of exposure.
 ESPN, CBS Sports Network, and YouTube
 Collegiate
 Professional
 World Championships
AnalyticsVision
* Source: US Lacrosse
OVERVIEW

3. The Bayhawks
Stadium
AnalyticsVisionOVERVIEW
In January 2010, Brendan Kelly, CEO of Smartlink, LLC and Hometown
Lacrosse, LLC took ownership of the Bayhawks. Brendan Kelly has
been involved with the game of lacrosse for over 30 years. He
understands the game and believes that his organization’s grass roots
efforts will generate great excitement for the team and their sponsors.
The Bayhawks believe in an integrated approach that provides real
connections with the incredibly loyal lacrosse fans of the Chesapeake
Bay Region and the partners that are responsible for bringing them
the action.
Fan loyalty can and does translate into sponsor loyalty and the
Bayhawks ownership group believes this region’s love affair with the
game will mean real return on investment for sponsors.

4. The Bayhawks
Desirable Audience
AnalyticsVisionOVERVIEW
The games incredible growth over the past 11 years has led
to success at the professional level. Talented college players
become successful professional players, and fans continue to
follow their careers. Because the fan base originates in
college, the audience for the MLL (Major League Lacrosse) is
a very desirable audience:
• Bayhawks fans are College Educated (86% are
college graduates)
• Bayhawks fans earn above-average incomes
(43% earn over $100k)
• Bayhawks fans own their own home (82% are
homeowners)
• The mean value of a Bayhawks fans home is
$485,000
Source: Study of MLL Fan Base by Isenberg School of Management, UMass Amherst

5. The Bayhawks
Stadium
Loyal Audience
AnalyticsVisionOVERVIEW
Fan loyalty can and does translate into sponsor loyalty in
professional sports,
but in the lacrosse community, it goes to a higher level:
Brand Awareness Among Professional Lacrosse Fans:
• 59% of adults could recall partners in unaided
study.
Brand Purchase Consideration:
• 83% of adults would consider partners brand for
next purchase.
• 66% indicate partnership has strong influence on
brand consideration.
Attitudes Towards Sponsorship:
• 83% believed partnership attracted their attention.
• 97% believed partnership was a good way to
promote their business.
• 97% appreciated their partners support of the
sport of lacrosse.

6. The Bayhawks
Stadium
By the Numbers
GROWTHDEMOGRAPHICSOVERVIEW AnalyticsVisionOVERVIEW
2014 Game Day Attendance
Game Announced Total
vs. Lizards 6,423
vs. Launch 6,178
vs. Machine 6,389
vs. Cannons 7,379
vs. Rattlers 5,982
vs. Outlaws 6,176
vs.Hounds 6,322
2014 Total 44,849
Per Game Average 6,407
Bayhawks Newsletter Active
Contacts - 11,840
Month
Monthly
Site Visits
Monthly Sponsor
Site Visits
Jan-14 14432 307
Feb-14 15166 482
Mar-14 16970 467
Apr-14 32190 908
May-14 51774 1646
Jun-14 46426 1323
Jul-14 43458 1156
Aug-14 18610 482

7. The Bayhawks
Stadium
Demographics
AnalyticsVisionOVERVIEW
42%
27%
19%
4%
5% 3%
Anne Arundel
Baltimore
NoVa/D.C.
Out of Market
Eastern Shore
So Maryland
2014 Bayhawks Season Ticket Holders

8. Sponsorship
Venue
VisionOVERVIEW MarketingGame Day
The Bayhawks home is Navy-Marine Corps Memorial Stadium
in Annapolis, MD. The stadium is centrally located and
uniquely positioned to capture lacrosse fans from all over
Baltimore, Washington and the entire Chesapeake Bay Region.
This fan friendly and sponsor friendly facility has emerged as
one of the premier lacrosse venues in the country, and has
hosted some of the highest attended lacrosse games in history.

9. Sponsorship
TV Exposure
VisionOVERVIEW MarketingGame Day
• In 2014, CBS Sports Network aired live nationally
televised games (26 total)
• All games not on CBS Sports were aired on ESPN3.com

10. Sponsorship
In Game
VisionOVERVIEW MarketingGame Day
VIP Tent, On Field Access, Youth Lacrosse
Scrimmages, Halftime Games and MORE!

11. Sponsorship
In Game
VisionOVERVIEW MarketingGame Day
Hawkettes & Hawk-Eye

12. Sponsorship
Tailgate
VisionOVERVIEW MarketingGame Day
•Open two hours before every home game
•Complimentary access for all fans with
special Season Ticket Holder perks
•Vendor opportunities
•Advertising opportunities

13. Sponsorship
MarketingGameDay
Marketing Rights
A select number of partners will be granted permission to
use the Bayhawks marks for their own marketing
purposes.
Examples include:
• Official Medical Provider of the Chesapeake
Bayhawks
• Proud Sponsor of the Chesapeake Bayhawks
• Save $1 off next purchase for every Chesapeake
Bayhawks goal

14. Sponsorship
MarketingGameDay
Direct Marketing
Target Bayhawks
season ticket holders
by including inserts
into the season ticket
mailing.
Utilize Bayhawks
email blasts and
newsletters to
communicate with the
lacrosse community.
Interact with fans at
Bayhawks games with
interactive fan zones,
product displays, and
on-site activation.

15. Sponsorship
MarketingGameDay
Signage
Field Level Signage and Banners
PA Reads, and Field Suite Tents
Yours for the entire 2015 season!

16. Sponsorship
MarketingGameDay
Print
• Bayhawks Yearbook
• Game Day Program Ads
• Ticket Stock
• Posters and Flyers

17. Sponsorship
MarketingGameDay
Events
We host many events
throughout the year
at our valued
sponsor locations.
Schedule your
Bayhawks
appearance today!

18. Contact
Information
For more information on 2015 Bayhawks
Sponsorship Opportunities please contact :
Constantine Simantiras
Constantine.simantirasthebayhawks.com
P: (443) 482-6094 x1812
C: 240 426-0095
1997 Annapolis Exchange Pkwy.
Annapolis, MD 21401
www.TheBayhawks.com