The NOBULL company makes scratch starter concentrates using fresh, sustainably sourced ingredients. They founded the company after finding that existing starter products did not meet their standards of being minimally processed, delicious, and easy to use. NOBULL starters are beta tested by professional chefs and friends/family, and were found to delight palates while supporting speed scratch cooking without compromising health or quality. The company was co-founded in 2014 by Lani Raider and Donna Neusch to create clean, nutritious staples that empower cooks and support sustainability.

1. The NOBULL
®
Story
Cooking delicious, locally sourced food for family and friends has
always been a priority for the team behind NOBULL Scratch Starter
®
Concentrates. Searching for a ready-made starter that was minimally
processed,madewithfresh,sustainablysourcedingredients,delicious,
and easy to use for speed scratch cooking, we found that the available
products didn’t meet our standards.
So we made one.
Beta testing NOBULL products on pro-
fessional chefs as well as friends and
family, we discovered that not only does
it support speed scratch cooking without
compromising health and quality, but it
also delights palates, is easy to use with
consistent flavorful outcomes in an array
of culinary applications (everything from
soups and braises to vinaigrettes, baked
goods and marinades) — and that the only
critical feedback from chefs, friends and
family beta testing NOBULL products was
they needed more and couldn’t buy it yet.
The name? Lani was involved in a pas-
sionate conversation about the need to
radically change the food system with her
Uncle Phil in his kitchen in Venice, CA one
day in 2013. She explained the emerg-
ing company vision: to have this product
support the planet while providing a tru-
ly clean, healthy product for chefs and
home cooks alike — a product without all
the bull$#!t. Uncle Phil said “NOBULL”
and the rest of NOBULL’s noble vision is
literally history.
NOBULL Specialty Foods, Inc. was
co-founded by Lani Raider and Donna
Neusch in 2014. They spent 2015 building
the company, fine-tuning the production
process, and envisioning next flavor pro-
files that delight palates while supporting
the vision and mission of NOBULL.
For samples and sales: sales@nobullsf.com · www.nobullsf.com
our Mission
We help transform people’s relationship with food by creating clean, nutritious and delicious staples that
empower cooks and chefs, while actively supporting farmers, communities and the planet.

2. For samples and sales: sales@nobullsf.com · www.nobullsf.com
The Founders
Lani Raider
Co-Founder & CEO
An accomplished food profes-
sional, Lani has been working
in the culinary field for over 20
years as an educator, chef, en-
trepreneur, author, and culinary
ethnographer. She was a ten-
ured professor at the Culinary
Institute of America in Hyde
Park, NY, where she taught and
mentored young chefs for 11 years. She has a BA
from University of California, Santa Cruz, and a MA
from Harvard University, where she studied food as
a marker of identity.
Her career is punctuated by a deep and continued
commitment to creating delicious and nutritious
food while working on issues of sustainability and
food ethics, equity and culture. She was co-leader
for Slow Food Hudson Valley for many years and
continues to have strong ties with professional af-
filiations committed to issues of sustainability, food
access, and preserving rural life and food cultures
across the globe. She lives in Portland, OR. Lani has
been creating, cooking and delighting palates with
NOBULL varieties since 2011.
Donna Neusch, Ph.D.
Co-Founder & COO
NOBULL is Donna’s third start-
up business. In addition to
being an entrepreneur, Donna
held executive positions in
several corporations and
non-profit organizations in-
cluding positions as Vice
President of Human Resourc-
es, Chief Operating Officer,
and Director of Evaluation. Donna spent 12 years
as a consultant to manufacturers, facilitating the
development of strategic and operational process-
es for integrating their employees and HR systems
into newly implemented JIT, TQM, etc. initiatives.
She co-authored the book The High Performance
Enterprise. She has a passion for building organiza-
tions. Donna has a Ph.D. in program evaluation from
the University of Texas at Austin. She recently moved
to Portland, OR. Donna’s confidence in the kitchen
has increased exponentially since 2012, when she
started using NOBULL products in her home.
The Nobull commitment to sustainability
At NOBULL, our commitment to sustainability is infused in all aspects of the company.
From the ingredients and packaging we source to our relationships with partners and
the community, we work to support genuine and impactful changes that supports a
healthy and joyful society and planet.
our values
Be Transparent Create Access Live Sustainably Always Innovate