The Next Web Conference from April 27-29, 2011, generated 24,867 social media mentions, with a breakdown of 63 negative and 848 positive comments. The event had significant engagement, including over 4,000 unique tweeters and nearly 75 million possible impressions. Despite technical difficulties like poor Wi-Fi and livestream issues, the Next Web's web care team successfully managed the online sentiment by actively stimulating positive buzz and engaging with attendees.

1. 27 – 29 April 2011The Next Web ConferencePoweredbyTracebuzz

2. 24.867Social Media Mentionsabout The Next Web Conference in 3 days

3. NegativePositive2671 resultschecked. 63 negative and 848 positiveresults

4. 4.045Unique Tweepswhotweetedabout The Next Web Conference

5. 74.683.763PossibleImpressions. Ifyouadd up all followersforeachtweet.

6. Most tweeters have a very high reachonTwitterwhovisit TNW

7. TNWConference has manyretweets to. Thenextweb is the giant

8. The organizerwith the biggest Ego is Boris. 366 mentioned in tweets

9. MarjaRuigrok 10 min presentation 50 Tweets. Robert Scoble the King.

10. Most usedwords in positive and negativetweets. Left Top most found

11. Forums

12. Forums…

13. Most usedwords in positive and negativetweets. Left Top most found

14. Hester added sentiment to all incommingbuzz and decidedwhat to do

15. Raghenierespondedonquestions and #fails. Shekept the Buzzpositive

16. Marco made sure the realtimestatswhereshownaftereachkeynote speaker

17. Webcareexample. Livestreamdidnotwork all the time

18. Webcareexamples No Wifi, No Livestream, No Problemifyou care!

19. Ourwebcare team stimulatespossitivebuzz. Peopleretweetthat.

20. Peoplelovestats. Speakers like Howard Lindzonlovestats to

21. The NextWebcare team was active in the 2 days in the Westergas FabriekMentioned 317 times100 Tweetsby @TNWconference50 RT @TNWConference

22. The NextWebcare team was active in the 2 days in the Westergas FabriekNegative conference issues…100 Tweetsby @TNWconference50 RT @TNWConference