The Next Generation of American Giving by Blackbaud

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All generations are not created equal. Are you optimizing your outreach and fundraising to connect with each group? The Next Generation of American Giving reveals multichannel preferences and charitable habits of Generation X, Generation Y, Baby Boomers, and Matures. Learn how differences among the generations affect charitable behavior, and how understanding those differences is crucial to your fundraising strategy. Gain valuable fundraising ideas that will help you improve your nonprofit's fundraising performance!! http://www.blackbaud.com/nextgen http://www.blackbaud.com/nextgengraphic @franswaa

Checkouttheinteractiveversion: http://www.blackbaud.com/NextGenGraphic

The Next Generation of American Giving by Blackbaud

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Today’s workers are more connected than ever—using multiple devices and applications to access and manage the constant stream of information that comes from living in an always-on world. But is hyper-connectedness helping employees be more productive or simply leaving them overwhelmed? Research from Cornerstone OnDemand, conducted in collaboration with leading global insights firm Kelton, breaks down employees’ attitudes regarding technology in the workplace and their perspectives on whether company-provided applications are supporting how employees want to get their jobs done. The survey captures generation and industry-specific expectations across the board, with added insights on employees’ thoughts regarding collaboration and their willingness to use wearable technology in the workplace. The survey reveals that the always-moving, always-on workplace is overwhelming employees — especially Millennials, the youngest of our workforce. Today’s workers are desperate to simplify the chaos, and employers can use these insights to facilitate the new world of work and close the gap between the types of technology organizations provide and what employees truly want in order to stay productive and perform at their very best.

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Once you have downloaded the Sophisticated Marketer's Guide to LinkedIn (Free download here: http://lnkd.in/sgm) It's time to put everything into action. The Sophisticated Marketers Guide to LinkedIn: The Webinar is a one hour strategic live webcast with LinkedIn’s senior content marketing manager Jason Miller. Jason Miller, Sr. Content Marketing Manager at LinkedIn shows you how to tap into the vast opportunities that await your business —increase brand awareness, influence perception, generate leads, and ultimately drive revenue with LinkedIn. In this exclusive webinar you will learn: • Why LinkedIn is a necessary part of your businesses integrated marketing strategy. • How to tap into LinkedIn’s powerful marketing solutions including Company Pages, Company Updates, and gain value immediately. • How to expand the reach of your content marketing strategies using LinkedIn by sharing relevant targeted content to the world's professionals. • Go visual or go home. See real world examples and take away key insights for utilizing SlideShare for thought leadership and lead generation. • And many more tactics that Jason has implemented for social media marketing domination.

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Groupon recently had its fifth birthday. Though still considered to be a young enterprise, the brand is valued at more than $6 billion, operates in 48 countries and is considered one of the fastest growing companies in history. The company’s growth is remarkable, but it hasn’t always been easy. A couple years ago, Groupon acquired an international subsidiary, and in the blink of an eye, this North American startup became a global powerhouse with new customers in dozens of countries. Groupon needed to find a way to manage consumer relationships, at scale. Here's how they did it.

The Announcement -- Oracle buys Compendium -- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud -- The transaction has closed -- About Compendium -- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles -- Established in 2007, Compendium is headquartered in Indianapolis, IN -- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others -- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle -- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey -- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics -- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty Oracle and Compendium -- Oracle Eloqua and Compendium creates an advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle for an exceptional customer experience -- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns -- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels -- Oracle Analytics and Big Data solutions to improve measurement and performance -- Together, Oracle and Compendium are expected to increase customer engagement, drive top-line revenue and improve the return on marketing investment -- Compendium’s management team and employees are expected to join Oracle and continue their focus facilitating excellence in marketing

IBM’s Point of View on Social Business

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IBM’s Point of View on Social Business. What we have observed… Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have learned… Social Business starts when you put people at the center. To connect. To unlock insights from social interactions. To evolve to a customer-centric organization. 20,000 engagements later Here’s what we believe about Social Business Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise. 1. Create open and authentic engagement between customers, employees and communities. 2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights 3. Create a collaborative workplace culture to engage talent and increase productivity. 4. Tap into analytics to measure, understand and drive business decisions to innovate faster. 5. Design and implement social strategies to transform organizational processes and best practices. 6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. Evolve your social business by putting people at the center. Amplify the value of human connections.

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In this Heavybit Speaker Series Presentation, Ali Rayl talks about building Slack's Support Stack particularly after the company's exponential growth spikes. Ali Rayl is the Director of Quality and Support at Slack where she’s built the team to manage more than 5,000 corporate clients including Stripe, Rdio, Medium, Airbnb, Expedia and Buzzfeed. In the past she was the Director of QA at Songbird — an open-source cross platform music player built on Mozilla’s XULRunner and GStreamer. Full Video available Here: http://www.heavybit.com/library/developer-operations/video/2014-09-16-ali-rayl

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CCAs & Engagement – An Uncommon Way to Engage & Convert Prospects in Your SaaS Free Trial. A few years ago I came up with a set of metrics that I called Common Conversion Activities – or CCA – that I defined as “The things that all or most paying customers do during their trial.” In July 2012 I gave a 54-minute presentation where I introduced the next version of this ever-evolving set of metrics for measuring Free Trial success, the CCA, and I want to share that with you now. See the video of this presentation here: http://sixteenventures.com/free-trial-metrics

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The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates. Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success. In this webinar, you’ll learn: - How data supports hiring a VP Customer Success earlier in the company lifecycle - What the key characteristics of greatness are and how to identify them early - How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight

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The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale. In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success. This presentation - How to Drive Growth with Customer Success Metrics - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists Aaron Ross, author of Predictable Revenue, Jason Lemkin of Storm Ventures, Tomasz Tunguz of Redpoint Ventures, and Brian Stafford McKinsey.

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