In this getting started session focused on the financial customer journey, join Chemical Bank and the Salesforce Marketing Cloud as they help you build your new customer journey. Learn how to: • Transform your marketing by turning anonymous customers into known, loyal advocates. Be the best at unlocking the moments of value that exist between your customers and their journeys with your sales, service, and marketing efforts • Create transformational change by looking at your business through your customers’ eyes • Expose gaps and opportunities between a customer’s journey with your company and your digital engagement initiatives • Align your overall business strategy with technology and operations to deliver relevant customer-centric journeys across the customer lifecycle