The New Advertising Agency
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Introducing the DEFg canvas helps creative teams explore and leverage brand expression opportunities by checking ideas and strategies against four critical dimensions: D: Deepen to interact and engage E: Expand the brand value F: Foresee and align to near-term g: Gravitate people around conversations
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7DAYS, a leading UAE publisher, has launched an in-house content marketing studio called DEEP to provide brands with creative content marketing solutions. DEEP will work with advertisers to develop thought-provoking stories that can be shared across 7DAYS' platforms and audiences. As the first publisher in the UAE to launch an in-house content studio, 7DAYS aims to create high-quality multi-platform content that meets marketing goals and engages 7DAYS' large, influential audience.
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The client, Mercedes, has asked E6 radio to produce an advertisement for their new Mercedes CLA class to promote it to the target audience of adult males. The advertisement will provide a detailed description of the car's specifications and extras in an appealing way to encourage sales. It will be a 40 second to 1 minute script read by a female voice actor with sound effects. The unique selling point emphasized will be the free internet access and MP3 compatibility upgrade included. The total budget for production and distribution agreed upon between Mercedes and E6 radio is £1580.
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Agency Presentaion: Grey
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Grey is a large global advertising agency founded in 1917. It now has over 10,500 employees across 112 offices in 94 countries. Some of Grey's best known clients include Covergirl, Coca-Cola, Canon, E*Trade, and the NFL. Grey is known for its strategic brand development and focus on clients. Some of its most effective campaigns include turning Pantene into a $3 billion brand and memorable Super Bowl commercials for E*Trade featuring a talking baby. Grey has won numerous awards for its innovative and creative work.
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The document provides information about an agency including their services, approach, case studies, and clients. They deliver integrated communications including brand development, storytelling, advertising, internal communications, sales enablement, and digital services. Their approach involves understanding goals, conducting research, developing ideas, and immersing themselves in their clients' industries. They provide case studies demonstrating their work in areas like brand development, internal communications, and campaigns.
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7DAYS, a leading UAE publisher, has launched an in-house content marketing studio called DEEP to provide brands with creative content marketing solutions. DEEP will work with advertisers to develop thought-provoking stories that can be shared across 7DAYS' platforms and audiences. As the first publisher in the UAE to launch an in-house content studio, 7DAYS aims to create high-quality multi-platform content that meets marketing goals and engages 7DAYS' large, influential audience.
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The client, Mercedes, has asked E6 radio to produce an advertisement for their new Mercedes CLA class to promote it to the target audience of adult males. The advertisement will provide a detailed description of the car's specifications and extras in an appealing way to encourage sales. It will be a 40 second to 1 minute script read by a female voice actor with sound effects. The unique selling point emphasized will be the free internet access and MP3 compatibility upgrade included. The total budget for production and distribution agreed upon between Mercedes and E6 radio is £1580.
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Agency Presentaion: Grey
Grey is an advertising agency founded in 1917 that employs over 1,000 people across 96 countries. It has expertise in various marketing disciplines including advertising, digital, PR, and more. Notable clients include DirecTV, Canon, Cover Girl, Febreze, Gillette, and the NFL. The agency is led by President Tor Myhren and other executives like the Global CEO of Shopper Marketing and Chief Digital Officer. Grey is known for culturally relevant and award-winning campaigns such as those for DirecTV, E-Trade, and presidential elections. It promotes a collaborative and creative work culture through initiatives like its no meeting zone and Heroic Failure Award.
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Grey is a large global advertising agency founded in 1917. It now has over 10,500 employees across 112 offices in 94 countries. Some of Grey's best known clients include Covergirl, Coca-Cola, Canon, E*Trade, and the NFL. Grey is known for its strategic brand development and focus on clients. Some of its most effective campaigns include turning Pantene into a $3 billion brand and memorable Super Bowl commercials for E*Trade featuring a talking baby. Grey has won numerous awards for its innovative and creative work.
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The document summarizes the rise of "hybrid" creative professionals who are capable of working across advertising, marketing, digital, and other disciplines. It notes that rapid technological changes have disrupted traditional agencies and created demand for generalists with cross-platform strategic and tactical skills. It introduces Steven Weiss as an example of such a hybrid creative professional, providing an overview of his experience in roles spanning branding, advertising, digital, shopper marketing, and more. His work examples illustrate campaigns that have effectively engaged target audiences across multiple platforms.
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The global pandemic, rise of social and political issues have resulted in a shift consumers' expectations. For brands, such changes could pose challenges as old ways of marketing have become ineffective. However, this also creates unique opportunities for brands as new demands and shopping habits have emerged during the crisis.
How should brands re-design their marketing strategy to drive results and create long-term impact?
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Galactinet Blogs y Medios Sociales
Presentación de las redes de blogs Influencers, Feminity y Hipertextual.
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El comercial del sxxi t1
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Historia de dos fracasos, por Angel Fernandez
El documento describe la historia de dos empresas que fracasaron en Internet a pesar de contar con grandes recursos financieros y profesionales competentes. Analiza las razones de su fracaso, incluyendo la falta de formación de sus equipos de ventas en el entorno online y la subestimación de la competencia. Finalmente, ofrece una serie de recomendaciones para tener éxito en Internet basadas en la búsqueda de sinergias, la formación continua y la adopción de estrategias complementarias entre lo online y offline.
El comercial del sxxi
El documento discute cómo las herramientas de Internet como las redes sociales, blogs y correo electrónico sistematizado pueden ayudar a una empresa de publicidad a comunicarse mejor con los clientes y posicionarse como expertos. Señala que los clientes ahora obtienen información y se conectan a través de estas plataformas, por lo que es importante que la empresa aprenda a utilizarlas para vender y dar consejos de marketing. También analiza cómo las revistas deben transformarse digitalmente para seguir siendo relevantes a la luz de los cambios en el comportamiento de los
Por qué anunciarse en revistas: 10 puntos clave
El documento presenta 10 puntos clave sobre el medio de revistas. 1) Las revistas tienen una gran difusión con más de 432 millones de ejemplares al año. 2) Tienen una gran audiencia de 18.4 millones de lectores y son el segundo medio más audible. 3) Representan el 11.6% de la inversión publicitaria total.
Por qué anunciarse en revistas (MPA Handbook 2010)
The document provides an overview of reasons to advertise in magazines, highlighting that magazine audiences are growing, particularly among younger adults, magazines provide better reach than TV across key demographics, and magazine advertising is effective at driving action and influencing consumers throughout the purchase funnel.
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一比一原版英国南安普顿大学毕业证（Soton学位证）如何办理
原件一模一样【微信：WP101A】【英国南安普顿大学毕业证（Soton学位证）学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
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综上所述，办理英国南安普顿大学毕业证（Soton学位证）学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
Universal Merit Awards Sri Lanka Marketing by Franchise Batao.pdf
Universal Merit Awards 2024: Celebrating Global Talent in Colombo
The vibrant city of Colombo, Sri Lanka, will host the Universal Merit Awards 2024 on August 7 at the BMICH International Convention Centre. This prestigious event will celebrate exceptional talents from around the world.
Chief Guest: Former President and Prime Minister of Sri Lanka, His Excellency Shri Mahinda Rajapaksa.
Organizers:
Prof. Kartik Rawal, founder of Allso Group
Ashish Kumar Aggarwal, founder of Franchise Batao
Dushyant Pratap Singh, Bollywood director
Praveen Kumar Joshi, astrologer
Local Arrangements: Sri Lankan music composer and singer, Priyantha Ratnayake.
The event will honour individuals from 12 countries for their outstanding contributions. Attendees can expect a night of glitz, glamour, and inspiring performances, providing a valuable platform for networking and collaboration.
Join us in Colombo for an extraordinary celebration of global excellence on August 7, 2024!
一比一原版哥伦比亚大学毕业证(Columbia毕业证书)学历如何办理
原版办【微信号:95270640】【哥伦比亚大学毕业证(Columbia毕业证书)】【微信号:95270640】《成绩单、外壳、雅思、offer、真实留信官方学历认证（永久存档/真实可查）》采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【我们承诺采用的是学校原版纸张（纸质、底色、纹路）我们拥有全套进口原装设备，特殊工艺都是采用不同机器制作，仿真度基本可以达到100%，所有工艺效果都可提前给客户展示，不满意可以根据客户要求进行调整，直到满意为止！】
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信号95270640】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信号95270640】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
留信网服务项目：
1、留学生专业人才库服务（留信分析）
2、国（境）学习人员提供就业推荐信服务
3、留学人员区块链存储服务
【关于价格问题（保证一手价格）】
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：客户在留信官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Transforming Digital Marketing with Top AI Tools of 2024.pdf
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
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一比一原版澳洲悉尼大学毕业证（USYD学位证）如何办理
原件一模一样【微信：WP101A】【澳洲悉尼大学毕业证（USYD学位证）成绩单】【微信：WP101A】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：WP101A】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：WP101A】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份【微信：WP101A】
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】外观非常精致，由特殊纸质材料制成，上面印有校徽、校名、毕业生姓名、专业等信息。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】格式相对统一，各专业都有相应的模板。通常包括以下部分：
校徽：象征着学校的荣誉和传承。
校名:学校英文全称
授予学位：本部分将注明获得的具体学位名称。
毕业生姓名：这是最重要的信息之一，标志着该证书是由特定人员获得的。
颁发日期：这是毕业正式生效的时间，也代表着毕业生学业的结束。
其他信息：根据不同的专业和学位，可能会有一些特定的信息或章节。
办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】价值很高，需要妥善保管。一般来说，应放置在安全、干燥、防潮的地方，避免长时间暴露在阳光下。如需使用，最好使用复印件而不是原件，以免丢失。
综上所述，办理澳洲悉尼大学毕业证（USYD学位证）学位证【微信：WP101A 】是证明身份和学历的高价值文件。外观简单庄重，格式统一，包括重要的个人信息和发布日期。对持有人来说，妥善保管是非常重要的。
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The New Advertising Agency
- 1. The New Advertising Agency Introducing the DEFg canvas: a creative process to regain leadership amongst Brands Sergi Manaut sergi.manaut@besided.com Carlos Perez carlos.perez@besided.com
- 2. Will Nicholls, Managing Partner, Saatchi & Saatchi, UK “Traditionally, agencies have created value for their clients through better and different communications. But brand behavior can now come to life in digital products, services, and experiences.” http://bit.ly/besided112
- 3. TO LEAD BRANDS AGAIN, ADVERTISING AGENCIES NEEDTO ADDRESS TODAY'S BRAND CHALLENGES AND OPPORTUNITIES
- 4. Providing value and meaning in each communication Leveraging brand growth amid growing chaos Aligning with change in people’s values, needs, behavior Filling the space left by collapsing traditional media BRAND CHALLENGES AND OPPORTUNITIES
- 5. Introducing the DEFg Canvas a 4 Dimension Creative Process to help teams explore and leverage brand expression opportunities
- 6. D: Deepen to interact and engage E: Expand the brand value F: Foresee and align to near-term g: Gravitate people around conversations DEFg CANVAS:THE 4 DIMENSIONS
- 7. Greg Satell former CEO KP Media, Forbes “…ad agencies need to innovate their business model and redefine how they create, deliver and capture value.” http://bit.ly/besided113
- 8. DEEPEN: EACH BRAND’S COMMUNICATION MUST INCLUDE AN ENGAGEMENT PROPOSAL.
- 9. EXPAND: COMMUNICATIONS HAVETO ADDVALUETO THE CONSUMER, INCREASING BRAND'S PREFERENCE.
- 10. FORESEE:THE PROPOSAL SHOULD BE ALIGNED WITH NEAR-TERM SCENARIOS (VALUES, BEHAVIOR).
- 11. GRAVITATE: DELIVERED CONTENT AND EXPERIENCES MUST HAVE CONVERSATIONALVALUE.
- 12. Tim Williams Founder, Ignition Group “The best agencies are purpose maximizers, not just profit maximizers” http://bit.ly/besided114
- 13. CASE STUDY Nivea Sun Kids:The campaign's main goal was to win new consumers.The message should reinforce the product's main attribute, protection, and create value. Agency: FCB Brasil. 2014 Cannes Innovation Lion winner.
- 14. THE CAMPAIGN EXECUTION: TRACKYOUR KID WITHYOUR MOBILE AND NIVEA
- 15. DEFgTEST The Nivea campaign complies exceedingly well in all four DEFg Dimensions
- 16. DEEPEN:THE AD ENGAGED 90% OFTHE AUDIENCE
- 17. EXPAND: "SUN PROTECTION"TO "PROTECTION"
- 18. FORESEE:APPS IN CHARGE OF EVERYDAY CONCERNS
- 19. GRAVITATE: VALUABLE ADVICE AMONG PEERS
- 20. DEFg CANVAS ATOOLTO LEAD BRAND RELATIONSHIPS AGAIN
- 21. Tom Goodwin, seniorVP-strategy and innovation, Havas Media “…we understand people, brands, technology, we solve problems, and we generate amazing ideas... this is the time to think big, take risks… and lead our clients to a prosperous future.” http://bit.ly/besided115
- 22. Sergi Manaut sergi.manaut@besided.com Carlos Perez carlos.perez@besided.com