This document discusses the vision for MXM (Multimedia eXchange Middleware), which aims to create a global digital media market through standardization. It outlines how MXM will enable applications to run across all MXM-compliant devices through standard APIs, and how MXM components will allow for competitive innovation through open standards. The document also discusses how MXM builds upon technologies like MPEG-21 and could eventually lead to the development of a common standard for Advanced IPTV Terminals.

1. The MXM vision
Leonardo Chiariglione
Presentation to MXM developers’ day
London, 2009/06/30

2. The drivers of
the “digital future” dream/1
 First: the digital future dream
 Digital audio and video will mean more network, more
services, more equipment, more users
 Telcos:
 Video commmunication in addition to speech (sure)
 TV on telcos’ network (maybe)
 Driver of the new optical infrastructure
 Broadcasters
 Better pictures and audio
 More pictures and audio
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3. The drivers of
the “digital future” dream/2
 CE manufacturers
 More devices for more services
 IT manufacturers
 More servers to manage and serve digital assets
 IC manufacturers
 More and more intelligent silicon
 Telco manufacturers
 More and more intelligent network equipment
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4. MPEG the octopus
1. Video compression
2. Audio compression
3. 3D Graphics compression
4. Systems layer
5. Media composition
6. Transport
7. Media description
8. IPMP
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5. Multimedia Framework
 Speech at 49th MPEG meeting, October 1999
 “Every human is potentially an element of a network involving
billions of content providers, value adders, packagers, service
providers, resellers, consumers ...”
 Looks like web 2.0 ante litteram – but it is not (partly)
 MPEG-21 “Multimedia framework” is the suite of
ISO/IEC standards providing the technologies that help
realise the vision of diffuse trading of digital content
 MPEG-21 is multi-year project involving hundreds of
experts at the global level
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6. MPEG-21 fundamentals
 Digital Item: a structured digital object with a standard
representation, identification and metadata
 User: any Creator, End User or Intermediary that
makes use of Digital Items in the MPEG-21 framework
or interacts with other Users
Transaction/Use/Relationship
User A Digital Item (Content) User B
Authorisation/Value Exchange
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7. Some MPEG-21 technologies
Technology Purpose
Digital Item XML structure for Resources, Metadata etc.
Digital Item Identification Identification of DIs and components
IPMP Components Rights Management and Protection Tools
Rights Expression Language Language to express machine readable rights
Rights Data Dictionary Semantics of verbs used in REL
Digital Item Adaptation Information describing adaptation
Event Reporting Request and communication of ERs
Digital Item File Format File Format for DIs
Digital Item Streaming Streaming Format for DIs
And more…
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8. From framework to platform
 The Digital Media Project (DMP) was established on 1st
December 2003 with the mission to
 …promote continuing successful development,
deployment and use of digital media that respect
 Creator and rights holders rights to exploit their works
 End user wish to fully enjoy the benefits of digital media
 Various value-chain player interest to provide products
and services
 DMP has specified an “Interoperable DRM Platform” by
 Adopting most MPEG-21 technologies
 Adding a few that were missing
 Making an OSS implementation (Chillout®)
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9. Interoperable DRM Platform
(IDP) specification v. 3.2
#
1 Value-Chain Functions and Requirements
2 Architecture
3 Interoperable DRM Platform
4 Use Cases and Value Chains
5 Registration and Certification Authorities
6 Terminology
7 Reference Software
8 End-to-end Conformance
9 Mapping of Traditional Rights and Usages to the Digital Space
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10. A digital media value chain
License 7 Domain Domain
Provider Mgmt Identific.
Device Device Device
4 12
6
Role
1 Verification 10
Device
2 4
4 9
1
Content Content Content
5 End-User End-User End-User
Identific. Creation Provider
Device Device Device
Device Device Device
1 3 8 11
IPMP Tool Device
Provider Identific.
Device Device
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11. Chillout®
Chillout software
Devices
LPD CPD TPD CCD EUD DMD RVD DID DoID CID
Libraries
P2P Auxiliary Core Media Framework
OS + Java platform + dependencies
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12. From platform to middleware
MXM Application 1 MXM Application 2 MXM Application 3
MXM MXM
Application Engine
A
API A
APIs
MXM Device
Orches- MPEG21 Digital
trator File Item REL IPMP
Engine Engine Engine Engine Engine
M3W
Pts 2-7
Media
Security Content Frame- Scene
Metadata Other
Engine work Engine Engines
Engine Engine
OS
Drivers, Accelerators, Controllers, etc.
09/06/08 CEDEO.net – Status report and prospects
La proposta di Digital Media in Italia
HW 12
2009/05/08 12
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13. A global market thanks to the
MXM standard
 MXM applications run on all MXM devices thanks to
the standard MXM application API
 MXM devices play MXM applications thanks to the
standard MXM architecture
 MXM components are competitively produced thanks
to the standard MXM components APIs
 Innovative business models are deployed because
media-handling value chains are ease to design and
implement
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14. From Middleware to Terminal
 ITU-T SG 16 and MPEG, considering that
 The ITU-T has been working on the definition of IPTV
infrastructure and components
 MPEG has been working to develop enabling
technologies, some of which that can be used for IPTV
services
 have agreed on a joint project aimed at developing a
common standard for “Advanced IPTV Terminal” (AIT)
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15. A vision for AIT
 Give users the ability to seamlessly
 Create
 Publish
 Distribute
 Access
 Pay/cash
 Process
 Re-distribute
 Consume
governed Advanced IPTV Services
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16. The benefits of
Advanced IPTV Terminal
 With an AIT standard a user in a value chain can
 Perform the functions required by his role with an AIT available
from the market
 Compose his own User Interface with User Interfaces of other
value chain users
 Be apprised of how his service/content is being used in a value
chain
 Concurrently access and consume services from different
service and connectivity providers
 Perform transactions with any payment service provider
 Consume governed content from any content/service provider
 De-verticalisation of delivery, DRM and payment
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2009/06/30
The MXM vision

17. Open Media Marketplace
(DMP) Identify
User
Identify
Content
1. Identify User
Render Manage
2. Identify Content Content Resource
3. Manage Resource
4. Edit Resource Convert
Unit
Edit
Resource
5. Manage Metadata
6. Deliver Content
7. Record Event Record User User Manage
Default A B Metadata
8. Host Site
9. Negotiate Rights
10. Promote Entity Record Deliver
Xaction Content
11. Record Transaction
12. Record Default
Promote Record
13. Render Content Entity Event
14. Convert Unit Negotiate Host
Rights Site
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18. To know more…
mpeg.chiariglione.org
chillout.dmpf.org
www.dmpf.org
www.dmin.it
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