Marketing is an important business function that works in a challenging environment. The scope of marketing is continuously changing because the expectations of customers are always fluctuating. Marketers today are forced to be on their toes as they thrive to build customer relationships. To be a successful marketer today, you need to learn much more than the basic concepts of marketing itself. You have to keep evolving and most importantly, you have to be creative. Read more: http://www.cygnismedia.com/blog/the-modern-marketer/