The membership economy 4 22-15

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The document discusses the rise of the membership economy and its implications for B2B businesses. It defines the membership economy as businesses that utilize ongoing subscriptions, online communities, and loyalty programs. It suggests that membership appeals now because it fulfills higher-level needs like esteem and self-actualization according to Maslow's hierarchy. The membership model offers opportunities for recurring revenue streams through subscriptions, services, products, partnerships, and advertising.

Marketing

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Featuring speakers from Peninsula Strategies Robbie Kellman Baxter, President & Author of The Membership Economy, Peninsula Strategies In the Membership Economy, no one product is as important as the ongoing relationship with your customer. Access trumps ownership, relationships take priority over transactions and communication is multidirectional and transparent. What does this massive transformational trend mean for your company? Join Robbie Kellman Baxter, author of the Amazon #1 Hot New Release The Membership Economy: Find Your Superusers, Master the Forever Transaction and Build Recurring Revenue. You'll learn how to turn digital subscriptions into forever sales, why retention is the new acquisition, and the difference between rewards programs and loyalty programs and why it matters. This interactive session is guaranteed to inspire new ideas and provide opportunities for reflection and practical implementation.

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