The Long Tail (JISC TurboTEL 2014 Presentation)
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This document discusses how the rise of digital media and the internet has led to long-tail success, where niche interests can find audiences. It notes that broadcasters used to be able to reach millions but now the internet allows millions of niche broadcasts to reach narrow audiences. Whereas mainstream media needed huge audiences, online communities can succeed with just 10-15 people following specialized interests.
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The document provides a timeline of major music events and hit songs from the 1950s through the 2000s. It describes the emergence of rock and roll in the 1950s led by artists like Elvis Presley. The 1960s saw the British Invasion spearheaded by The Beatles. The 1970s was marked by advanced stereo recording and the breakup of The Beatles. MTV launched in 1981 and was influential in the 1980s. The 1990s saw the rise of grunge, teen pop, and hip hop becoming mainstream. Popular genres in the 2000s included teen pop, hip hop, R&B, and alternative rock.
Forties to Noughties Quiz
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Transition to Rock & Doo Wop
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Britain since 1945
The document provides a timeline of key events in Britain from the 1940s to the 1990s. In the 1940s, World War 2 ended and Frank Sinatra was a popular singer. The 1950s saw the rise of Elvis Presley and the establishment of NASA. The 1960s brought British rock bands like the Beatles to fame and the first moon landing. In the 1970s, Grease was a popular musical and disco music emerged. The 1980s were marked by Prince Charles and Princess Diana's wedding. Finally, the 1990s saw the rise of the Spice Girls and the invention of the World Wide Web.
1970s microteach
American culture in the 1970s was an interesting era.
HST 314 Online Micro Teach Assignment
By: Johanna Horne
rock & roll
Elvis Presley was born in 1935 and is known as the King of Rock & Roll. He began his career in 1954 at Sun Records and made his film debut in 1956 in Love Me Tender. Over his 25 year career, Elvis became the best-selling solo artist of the 20th century and the first to have a global live broadcast in 1973 in Hawaii. He released numerous studio albums, live albums, compilations and singles. Some of his most famous hits include Jailhouse Rock, Heartbreak Hotel, and Don't Be Cruel. Elvis influenced many other performers such as the Beatles and Tom Jones. He died in 1977 at age 42 of a heart attack.
The 80s notes
The 1980s saw revolutionary changes in music, fashion, and technology. Music videos became popular with the 1981 launch of MTV, propelling artists like Michael Jackson. Fashion was wild, with styles like acid-washed jeans, leg warmers, and parachute pants. Important historical events included the attempted assassination of President Reagan in 1981, the release of blockbuster film E.T. in 1982, and the explosion of the Space Shuttle Challenger in 1986. The decade also saw innovations in gaming with Pac-Man in 1980, iconic shoes with the Nike Air Jordan in 1985, and the premiere of hit TV show The Simpsons in 1989.
Presentación2
Hard rock originated from rock and roll and blues rock and was influenced by bands like The Jimi Hendrix Experience. The true pioneers of hard rock were Deep Purple, Led Zeppelin, and Black Sabbath in the UK. In the 1980s, hard rock and heavy metal saw major commercial success with bands like AC/DC, Mötley Crüe, Bon Jovi, and Guns N' Roses, whose album Appetite for Destruction was a breakthrough release. Hard rock features heavily distorted guitars, drums between 100-150 bpm, complex guitar solos, lyrics focused on major keys and minor ballads, and prominent use of keyboards in the 1980s.
90's.ppt
The document summarizes 1990s pop culture trends including fashion, movies, TV shows, and music. It describes some iconic 90s fashion items like jelly shoes, scrunchies, and butterfly clips. It outlines a typical teenage day in the 90s without widespread internet or cell phones. Popular 90s movies mentioned are Pretty Woman, Home Alone, Four Weddings and a Funeral, and Titanic. Famous 90s TV shows included Full House, Saved by the Bell, Fresh Prince of Bel-Air, Beverly Hills 90210, and Friends. Boy bands and pop princesses dominated 90s music, while British bands like the Spice Girls and Oasis also rose to fame.
History of the music industry
The document provides a history of the music industry from the late 1800s to the 1990s. It makes the following key points:
1. The music industry began in the late 1800s with Thomas Edison's invention of the phonograph, which could record and play back sound. World War II boosted the industry as vinyl records became a way to distribute music to troops.
2. The 1940s-1950s saw the rise of genres like jazz and rock n' roll, which blurred racial lines in music and appealed to the new teenage market. Artists like Elvis Presley helped define rock n' roll and widened the generation gap.
3. The 1960s were the era of bands like The Beat
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The Long Tail (JISC TurboTEL 2014 Presentation)
- 1. The Long Tail: Success in the Digital Age Elaine Garcia egarcia@plymouthart.ac.uk Tweet: ela1negarc1a
- 3. HITS RULES!
- 4. Top No 1’s by decade…. Decade Song Artist Sales 50s Rock around the clock Bill Haley and his comets 1.4M 60s She Loves You The Beatles 1.3M 70s Mull of Kintyre Wings 2M 80s Do they Know its Christmas time? Band Aid 3.5M 90s Candle in the Wind 1997 Elton John 4.9M 00s Anything is Possible / Evergreen Will Young 1.8M 10s Someone like you Adele 1.2M http://en.wikipedia.org/wiki/List_of_best_selling_singles_by_year_%28UK%29
- 5. 0 1 2 3 4 5 6 50s 60s 70s 80s 90s 00s 10s No.1 Hits by Decade Sales
- 6. http://www.tv-ark.org.uk 1984 1997 TV Choice was previously limited 1964 1936 1961
- 8. 156 episodes Ran for 23 yrs Ran for 9 yrs http://www.tv-ark.org.uk/
- 9. We just had no other choice!
- 10. Broadcasters could bring one show to millions Now….. The Internet can bring millions of broadcasts to one person
- 11. A zillion cultural shards….
- 12. Question What percentage of these albums sold at least one track per quarter in the digital jukebox of 10,000 albums?
- 13. Answer 98%
- 14. Everything finds a demand Sales that are outside offline stock: Amazon – 25% Netflix – 21% Rhapsody – 40%
- 16. How many do you know? 1. The Star wars kid 2. The Dancing Baby 3. Paul the octopus 4. Fenton 5. Keyboard Cat 6. Rebecca Black’s – Friday 7. The Llama Song 8. Nyan Cat 9. The Golden Voice 10. I like turtles
- 17. Reforming into tribes that are less around geography and more around shared interests
- 18. For example…. • A Blog can target a segment of the reading public much narrower than a newspaper or TV channel • Blogs are picking off the mainstream media’s consumers one by one by being niche.
- 19. So Success…… Is no longer driven by volume
- 20. For an online community to be a success you need 10-15 people.
- 21. So….. You may be more successful than you thought!
- 22. To find out more…..
Editor's Notes
- Before we get into why you may be more successful than you think we need to understand what we mean by success. Generally when something is a top seller, it is a… SLIDE 2 (HIT)
- The age in which which we accept that one size fits all is therefore over…. In reality the market is now….. Slide 11 (shards)
- Success is no longer driven by volume……Slide 19