The Life Of A Lead - 2018 BNI Presentation
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Over 60% of people search online using Google, conducting over 3.5 billion searches per day, though most only look at the first page of results. Over 80% of people research options online before making purchases, with over 50% conducting searches on their phones and deciding within 7 seconds if they will continue researching a company. Jane researches companies online, decides who to get pricing from, and buys a service after comparing multiple estimates and response times, with follow up being important. Companies should track who does not buy and where they drop off to improve marketing and know the cost of missed sales opportunities.
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This document provides advice and perspectives on business strategy, marketing, and customer focus. It emphasizes solving customer problems rather than just promoting products, focusing on customer happiness, and differentiating by better meeting customer needs than competitors. It also discusses targeting the right customer segments, understanding existing customers, word-of-mouth marketing, and mapping the customer experience to improve it.
7 Keys To Success in Toledo Internet Marketing
The document discusses the importance of local businesses marketing themselves online. It provides statistics showing that most local searches now occur online and result in offline purchases. To benefit, businesses need a website that potential customers can find through search engines. The document recommends having a basic, low-cost website focused on capturing customer leads rather than fancy designs. It also stresses including contact information on every page to make it easy for customers to contact the business.
Todd Tressider
This document outlines strategies for financial advisors and planners to attract more clients than they can handle through effective marketing. It discusses mapping out the ideal client's buying process, using both direct methods like websites and indirect methods like content marketing. Key principles include using "pull marketing" over "push marketing" to attract clients through valuable, free content and resources before converting them through a two-step process into paying clients. The ultimate goal is to build scalable, passive revenue streams through membership sites, products, and services that automate the sales and client onboarding process.
SHORT NGA.compressed
Davis Food & Drug is considering introducing an ecommerce solution to complement their brick-and-mortar stores. The recommendation is a four step plan: 1) Use the Rosie ecommerce platform, 2) Implement a marketing strategy using social media, email, and in-store promotions, 3) Set up an in-store pick-up area, 4) Gradually expand the ecommerce business to other Davis Food & Drug locations over time. The goal is for customers to be able to conveniently order online and pick up their groceries in-store.
Marketing To Women
This document discusses how to effectively market a dental practice to women. It notes that women account for the majority of consumer purchases and healthcare decisions. The five key topics covered are: the importance of women as consumers, what women want in dental care, how to market to women, online marketing to women, and online review websites. It provides tips on making the office appealing to women, creating effective advertisements that target women, using social media and coupons to reach women online, and handling positive and negative online reviews. The overall message is that marketing directly to women can significantly boost a dental practice's profits and patient loyalty.
The Essentials of Successful Software Sales
This document provides tips for running successful software promotions from Nico Westerdale, president of a leading daily deals website. It discusses how the market for daily deals has grown significantly, with 44% of online customers using such sites. However, traditional retailers struggle due to high overheads and an inability to scale. Software vendors have an advantage as they don't face these problems. The document then offers best practices for software promotions, including determining costs, setting the right discount level, limiting the time offer, building trust, and making promotions fun. It also provides suggestions for extending promotions through reminders and social media.
What's Your 2019 internet Marketing Plan?
The document provides guidance on developing an internet marketing plan for 2019. It discusses setting goals and targets, understanding the ideal customer, crafting an effective message, optimizing the website for conversion, tracking results, and executing the plan. Key recommendations include focusing on same-day service, upfront pricing, reviews, social media, paid ads, and prioritizing Google Business listings and reviews. The overall goal is to maximize leads and sales using the latest strategies and tools.
Selling Online
This document provides information on selling online and strategies for successful online selling. Some key points include:
- Online sales account for 10% of UK retail sales and are growing 17% each year. 24-44 year olds are most active online buyers.
- During Christmas, 18% of all sales were from internet sales. Mobile device usage increases for online shopping over holidays.
- Consider if your product or service is suitable for online selling and if you have the necessary skills and systems. Customer experience and support are important.
- Popular ways to sell include marketplaces like Amazon and Etsy, own website, or individual online stores. Key factors for success include visual content, reviews, calls
Similar to The Life Of A Lead - 2018 BNI Presentation (20)
The absolute best process strategy for phone sales, internet sales or bdc
The absolute best process strategy for phone sales, internet sales or bdc
Technology Talks - mapping the user journey and buyer persona marketing
Technology Talks - mapping the user journey and buyer persona marketing
Technology Talks - mapping the user journey and buyer persona marketing
Technology Talks - mapping the user journey and buyer persona marketing
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The Life Of A Lead - 2018 BNI Presentation
- 4. • Over 60% Of People Search On Google • Over 3.5 Billion Searches Per Day On Google • Most People Don’t Look Past The 1st Page Jane searches online for the service she needs.
- 7. • Over 80% Of People Research Before Buying • Over 50% Search On Their Phones • They Decide If They’ll Stay Or Not In 7 Seconds Jane researches a few companies.
- 10. • People Get Multiple Estimates & Compare Prices • How Fast You Respond Matters • Follow Up Is Very Important Jane decides which company she wants pricing from.
- 13. • It’s Important To Know Who Didn’t Buy & Where They Gave Up In The Cycle • Many Don’t Know The Cost Of That Sell Jane Buys!
- 15. We focus on long term relationships by learning about your business and creating custom digital marketing solutions. These solutions generate website traffic and quality leads for your business. We always focus on the return on your spend not just how many people visit your website.