“The World Runs on Us” – a slogan from Oil Industries a few years back. “Data is the new Oil” – a new slogan which is applicable today. From this point on, whoever can connect data and turn it into knowledge, will keep the world running. Knowledge, Connected Data and AI are new requirements to keep the world running. With these, our lives get simpler. Without them, enterprises will inevitably fail. These three key components have been reshaping the way we live and work for the past few years, and we’ve just touched the tip of the iceberg. Everyone, whether they know it or not, has been using AI & knowledge-infused products and services every day, sometimes in ways that may not seem obvious. I will explain how these non-obvious scenarios are being powered and how/why these will just become exponentially powerful with technology improvements which are happening today. How do intelligent scenarios work? I’ll take the audience through a journey of understanding Knowledge Graphs (including how knowledge is ingested and mined), showing real scenarios being powered by these, and explaining how this technology can and will be used in the enterprise world in products like Office 365 and Microsoft Search. Before joining Office, I was part of the Bing organization, working on one of the biggest consumer knowledge graphs ever created. I will brief the audience on how this knowledge graph works and how it powers everyday consumer scenarios. I will compare this with the largest graph of human activity at work ever created, which is where I focus my time in the Office organization. With examples, I will show how the graph powers intelligent scenarios in Office 365 and Microsoft Search products. Microsoft Search is one of our new and unique products, and I will present the latest in this area, including our vision. Today is the perfect time for AI. Together with Knowledge Graphs, it will help connect data and turn it into knowledge to help every person and every organization in the world achieve more, through intelligent experiences. What is the difference between Knowledge and AI? I will explain, and I’ll get into the details of why both are required to truly power these intelligent scenarios. With statistics, I’ll show why organizations which are not willing or unable to jump into the Data ship, will fail. Everyone in the audience can and must contribute. I will share the big motivations and next steps. Together, we will help improve how the world runs every day, and in the process, will benefit ourselves and organizations around the world.

1. THE LARGEST GRAPH OF HUMAN
ACTIVITY AT WORK EVER CREATED
Connected Data London
10/4/2019
David Gorena Elizondo

2. KNOWLEDGE – CONNECTED DATA – AI
“THE WORLD RUNS
ON US”
“DATA IS THE NEW
OIL”
READY. SET. GO!

3. THE REALITY OF MODERN WORK
more time spent
collaborating, people work on
twice as many teams
50%
Increase in security breaches
and 3x increase in identity-
based attacks
2x
Increasing
time demands
Growing
security threats
of knowledge workers
struggle to find the
information they need
59%
Overwhelming
amounts of data
Streamlining collaboration/teaming/decision making, assistance with data collection/data mining for insights and
monitoring/preventing threats to business data are seen as mission critical benefits of AI. -Forbes Insights study

4. WHAT’S AI?
Technology that can perceive, learn, and reason to
extend the capabilities of people and organizations

6. HOW AI WILL HELP
95% Customer interactions
75% Apps with AI
30% of search results will be
voice by 2020
Powered by AI bots by 2025
By year 2019
Whole generation of high-value
consumers growing up with voice
Source: Econsultancy: Next Revolution of Search, 2017; Beyond the Hype: IDC White
Paper on the economic impact of AI on CRM.
Gartner
20 billion devices connected
to the Internet
By 2020

7. Intelligence –
Why Now?
Cloud
Computing
Big Data
Powerful
Algorithms

8. KNOWLEDGE IN BING
Knowledge has powered search
experiences for several years now
Billions of facts and entities
Get ‘direct answers’ along with search
results
Information structured by entity and
attribute = Knowledge

9. Organizing the Web into a semantic, structured
and fully-connected graph
Jisheng
Single
entity,
Assembled
from 41
web sites
Maintain
identity on
100’s of
Will Smith
(200+ in
Wikipedia
alone)
Coverage
Correctness
Freshness
CHALLENGES

10. KNOWLEDGE POWERING AI
When you want the answer to a question, AI can
translate your words from speech to text
But to actually get information or take action, where
can the AI go?
Answer: Knowledge

11. World
knowledge
Organizational
knowledge
Individual
knowledge
MICROSOFT GRAPH – WORLD & ENTERPRISE KNOWLEDGE
The largest graph of human activity at work ever created
470B
Emails processed per
month
420B
Office user interactions
observed per month
100M
Excel charts created
per month
6.5T
Threats signals analyzed
daily
560M
PowerPoint slides
created per month
Dynamics 365
Microsoft
Graph

13. WHAT NEXT?
- Industry
- Knowledge & AI in the enterprise
- How to contribute

14. THANK YOU
David Gorena Elizondo
DGorena@Microsoft.com
@davidgorena
www.linkedin.com/in/david-gorena