SlideShare a Scribd company logo
LIVE WEBINAR
© Copyright 2017 WordStream, Inc. All rights reserved.
The Key to Improving
Your ROAS
Zach Rego
November 28th, 2017
| Confidential 2
About Me
- Over 5 years of PPC Experience
- Over 1000 Account Audits Performed
Zach Rego
Sr. Sales Manager
| Confidential 3
By the end of this session you will understand…
1 Client growth by leveraging our software
2 Improved Retention by using our software
3 WordStream’s 20 Minute Work Week
4 Time savings by leveraging our software
| Confidential 4
| Confidential 5
| Confidential 6
| Confidential 7

More Related Content

More from Internet Marketing Software - WordStream

Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
Internet Marketing Software - WordStream
 
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
Internet Marketing Software - WordStream
 
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
Internet Marketing Software - WordStream
 
Big Changes to Google Ads: What You Need to Know
Big Changes to Google Ads: What You Need to KnowBig Changes to Google Ads: What You Need to Know
Big Changes to Google Ads: What You Need to Know
Internet Marketing Software - WordStream
 
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
Internet Marketing Software - WordStream
 
Why (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger ResultsWhy (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger Results
Internet Marketing Software - WordStream
 
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at SpeedAccelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Internet Marketing Software - WordStream
 
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal CostThe Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
Internet Marketing Software - WordStream
 
5 Major Facebook Changes & What They Mean for Your Ad Account
5 Major Facebook Changes & What They Mean for Your Ad Account5 Major Facebook Changes & What They Mean for Your Ad Account
5 Major Facebook Changes & What They Mean for Your Ad Account
Internet Marketing Software - WordStream
 
3 Surprising Ways to Beat Facebook Ad Fatigue
3 Surprising Ways to Beat Facebook Ad Fatigue3 Surprising Ways to Beat Facebook Ad Fatigue
3 Surprising Ways to Beat Facebook Ad Fatigue
Internet Marketing Software - WordStream
 
Telling Unskippable Stories with YouTube Ads
Telling Unskippable Stories with YouTube AdsTelling Unskippable Stories with YouTube Ads
Telling Unskippable Stories with YouTube Ads
Internet Marketing Software - WordStream
 
21 genius facebook advertising tips to try in '21
21 genius facebook advertising tips to try in '2121 genius facebook advertising tips to try in '21
21 genius facebook advertising tips to try in '21
Internet Marketing Software - WordStream
 
Google display ads 101: Clearing the Path to Your First Successful Campaign
Google display ads 101: Clearing the Path to Your First Successful CampaignGoogle display ads 101: Clearing the Path to Your First Successful Campaign
Google display ads 101: Clearing the Path to Your First Successful Campaign
Internet Marketing Software - WordStream
 
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
Internet Marketing Software - WordStream
 
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
Internet Marketing Software - WordStream
 
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to TakeHow to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
Internet Marketing Software - WordStream
 
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
Internet Marketing Software - WordStream
 
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
Internet Marketing Software - WordStream
 
Strategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of CrisisStrategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of Crisis
Internet Marketing Software - WordStream
 
How to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of CrisisHow to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of Crisis
Internet Marketing Software - WordStream
 

More from Internet Marketing Software - WordStream (20)

Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...
 
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...
 
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...
 
Big Changes to Google Ads: What You Need to Know
Big Changes to Google Ads: What You Need to KnowBig Changes to Google Ads: What You Need to Know
Big Changes to Google Ads: What You Need to Know
 
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)
 
Why (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger ResultsWhy (and How) to Combine SEO and PPC for Stronger Results
Why (and How) to Combine SEO and PPC for Stronger Results
 
Accelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at SpeedAccelerating Your Agency: How to Do More with Less and Scale at Speed
Accelerating Your Agency: How to Do More with Less and Scale at Speed
 
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal CostThe Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost
 
5 Major Facebook Changes & What They Mean for Your Ad Account
5 Major Facebook Changes & What They Mean for Your Ad Account5 Major Facebook Changes & What They Mean for Your Ad Account
5 Major Facebook Changes & What They Mean for Your Ad Account
 
3 Surprising Ways to Beat Facebook Ad Fatigue
3 Surprising Ways to Beat Facebook Ad Fatigue3 Surprising Ways to Beat Facebook Ad Fatigue
3 Surprising Ways to Beat Facebook Ad Fatigue
 
Telling Unskippable Stories with YouTube Ads
Telling Unskippable Stories with YouTube AdsTelling Unskippable Stories with YouTube Ads
Telling Unskippable Stories with YouTube Ads
 
21 genius facebook advertising tips to try in '21
21 genius facebook advertising tips to try in '2121 genius facebook advertising tips to try in '21
21 genius facebook advertising tips to try in '21
 
Google display ads 101: Clearing the Path to Your First Successful Campaign
Google display ads 101: Clearing the Path to Your First Successful CampaignGoogle display ads 101: Clearing the Path to Your First Successful Campaign
Google display ads 101: Clearing the Path to Your First Successful Campaign
 
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
Hello Fall, Hello New Leads: 5 google ads tips to get the most out of your bu...
 
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
Get An A+ in PPC: Using Lessons Learned in 2020 to ACE Google & Facebook in 2021
 
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to TakeHow to Compete in Google & Facebook: 8 Must-Know Actions to Take
How to Compete in Google & Facebook: 8 Must-Know Actions to Take
 
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
10 Off-The-Charts Tips to Boost Your Google & Facebook Conversions
 
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
8 Tips to Soak Up The Clicks: Write Your Best Google & Facebook Ads This Summer
 
Strategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of CrisisStrategies for Small Businesses in a Time of Crisis
Strategies for Small Businesses in a Time of Crisis
 
How to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of CrisisHow to Acquire & Retain Clients in a Time of Crisis
How to Acquire & Retain Clients in a Time of Crisis
 

Recently uploaded

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
VWO
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
TravisMalana
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Peter Mead
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
Search Engine Journal
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
minatamang0021
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
Cut-the-SaaS
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
Aatir Abdul Rauf
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Demandbase
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
aditisingh6607
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
SemajahParker
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROAI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CRO
 
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoConsumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
 
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docxDMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
 
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
 
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
 
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
[Google March 2024 Update] How To Thrive: Content, Link Building & SEO
 
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel BussiusYour Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
 
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that RanksHow to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
 
Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?Is AI-Generated Content the Future of Content Creation?
Is AI-Generated Content the Future of Content Creation?
 
Generative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter WeltmanGenerative AI - Unleash Creative Opportunity - Peter Weltman
Generative AI - Unleash Creative Opportunity - Peter Weltman
 
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtThe New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
 
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
 
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
 
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel LeminTurn Digital Reputation Threats into Offense Tactics - Daniel Lemin
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
 
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthTop 3 Ways to Align Sales and Marketing Teams for Rapid Growth
Top 3 Ways to Align Sales and Marketing Teams for Rapid Growth
 
Top digital marketing institutein noida
Top digital marketing institutein noidaTop digital marketing institutein noida
Top digital marketing institutein noida
 
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyHow to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
 
Playlist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music UPlaylist and Paint Event with Sony Music U
Playlist and Paint Event with Sony Music U
 
De-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah GrapDe-risk Your Digital Evolution - Hannah Grap
De-risk Your Digital Evolution - Hannah Grap
 
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
 

The Key to Improving Your ROAS