what is corporate culture and how it impacts performance, measuring the value of culture, how you can build a business case for culture. case studies on some company cultures

1. © 2015 Micron Technology, Inc.
THE INCREASING ROLE OF CULTURE
AS THE PRIMARY DRIVER OF
PERFORMANCE IN ORGANIZATIONS
 Jayesh Menon
 Singapore OD Conference
 20-21 July , Marriott

2. What is corporate culture and how it affects
performance
Measuring the worth of culture
Building the business case for culture
AGENDA
2

3. WHAT IS AN ORGANISATIONAL
CULTURE?
3

4. Assumptio
ns
Values Artefacts
Edgar Schein

5. “ The way in which members of an organisation relate
to each other, their work and the outside world in
comparison to the other organisations”
5
Geert Hofstede

6. ORGANISATIONAL CULTURE FRAMEWORK- COMPETING VALUES
6

7. USING METAPHORS TO DESCRIBE YOUR
ORG CULTURE- ASKING SIMPLE
QUESTIONS!
7
Rats are quick-witted, resourceful and versatile.
With strong intuition and quick response, they always easily adapt
themselves to a new environment. With rich imaginations and sharp
observation, Rats can take advantage of various opportunities well.
Rats have strong curiosity, so they tend to try their hands at anything,
and they can deal with it skillfully.

8. 8
Oxes are known for diligence, dependability, strength and
determination. Having a desire to advance and great
patience, Oxes achieve their goals by consistent efforts. They
are not influenced by others or the environment, but persist
to do things in accordance with their ideas and capabilities.
Before taking action, they will have a definite plan with
detailed steps and add their strong faith and physical
strength.
Tiger are brave, competitive, unpredictable, and self-
confident. They are very charming and well-liked by
others. But sometimes they are likely to be impetuous,
irritable, and overindulged. They are stubborn
personalities and work actively and boldly express
themselves, and do things with a high-handed manner.
They are authoritative and never go back on what they
have said.

9. 9
Rabbits tend to be gentle, quiet, elegant, and alert; quick,
skillful, kind, and patient; and particularly responsible.
However, they might be superficial, stubborn, melancholy, and
overly-discreet. Generally speaking, people who belong to the
Rabbit zodiac sign have likable characters.
Dragon is the sole imaginary animal. The Dragon is the most
vital and powerful beast with an infamous reputation for being
a hothead and possessing a sharp tongue. In ancient times,
people thought that Dragons could control everything in the
world with their character traits of dominance and ambition.

10. 10
The Snake is the most enigmatic animal among the twelve
zodiac animals. People born in a year of the Snake are supposed
to be the most intuitive. Snakes tend to act according to their
own judgments, even while remaining the most private and
reticent. They are determined to accomplish their goals and hate
to fail.
Horse are extremely animated, active and energetic. Horses
love to be in a crowd, and they can usually be seen on such
occasions as concerts, theater performances, meetings,
sporting events, and parties.

11. 11
Goat are generally believed to be gentle mild-mannered, shy,
stable, sympathetic, amicable, and brimming with a strong
sense of kindheartedness and justice. They have very delicate
thoughts, strong creativity, and perseverance, and acquire
professional skills well. Although they look gentle on the
surface, they are tough on the inside, always insisting on their
own opinions in their minds. They have strong inner resilience
and excellent defensive instincts. Though they prefer to be in
groups, they do not want to be the center of attention. They are
reserved and quiet, most likely because they like spending much
time in their thoughts.
The Monkey stands for brilliance and perseverance. They are
endowed with highly adaptable abilities. Fresh and novel
work always attracts their eyes. Their enthusiasm and
curiosity urge them to finish tasks with high quality.

12. 12
Rooster are very observant. Hardworking, resourceful,
courageous and talented, Roosters are very confident about
themselves. Roosters are always active, amusing and popular
among the crowd. Roosters are talkative, outspoken, frank,
open, honest, and loyal individuals. Roosters expect others to
listen to them while they speak, and can become agitated if
others don't. Vain and boastful, Roosters like to brag about
themselves and their accomplishments.
Dogs are loyal and honest, amiable and kind, cautious and
prudent. Due to bearing a strong sense of loyalty and
sincerity, Dogs will do everything for the person who they
think is most important.

13. So which metaphor would you
use?
Please note that I have left one animal out of the zodiac to be sensitive to other cultures.
13

14. SUPER IMPOSING ORG CULTURE WITH NATIONAL
CULTURES
LEWIS MODEL OF NATIONAL CULTURES
1
4

15. CULTURE = PERFORMANCE
15

16. 16
There is growing research to support this
Ref: Daniel R. Denison, Bringing corporate culture to the bottom line

17. Which comes first, organizational culture
or performance?
Performance
Culture
Ref: Which comes first, organizational culture or performance? A longitudinal study of causal priority with automobile dealerships
JO - Journal of Organizational Behavior

18. According to a recent Cisco IBSG survey, 55 percent of respondents from companies
with inclusive business environments are “very confident” about their organizations’
future revenue outlook, while only 35 percent of respondents from non-inclusive
companies expressed this same level of confidence.
In addition, 93 percent of respondents from companies with an inclusive business
culture said their company’s investments in collaboration solutions have
outperformed expectations in terms of the business value. By contrast, only 28
percent of respondents from noninclusive companies said that their companies’
investments in collaboration solutions have outperformed expectations.
“Culture is hard to quantify, hard to measure and hard to ensure, but it
is critical to execution and our ability to deliver” - Mark Durcan, CEO
of Micron.

19. MES
Some more ways to measure the worth of YOUR company
culture
Zappos trying to break the
Dunbar barrier!

20. Does higher collaboration lead to increased productivity?
[Simulated Data]

21. BETTER CULTURE DRIVES HIGHER ENGAGEMENT
Difference between top quartile and bottom
quartile organizations based on their
engagement score are
 12 % in customer ratings,
 16% in profitability,
 18% in productivity,
 49% in safety,
 37% in absenteeism,
 60% in quality
Source: (Harter, Schmidt, Kilham & Agrawal,2009, Journal of applied
psychology)
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22. 2
2
USE DATA SCIENCE / MACHINE
LEARNING
Credit - http://www.r2d3.us

23. Text
Creating a business case for cultural change
• Why?
Attrition
Productivity
Reputation
Demographic
• How?
Evolutionary
Revolutionary
Global
Local
• When?
Timing
Phases
Flexibility
• Who?
WIIFM
Lead
Impact

24. WHICH
Make your choices wisely

25. THANK YOU!
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