Avon does not reach its
potential reach for the
demographics of 18-21
Expansion from their
door to door sales
Need to increase the
knowledge of Avon to
the target audience.
Survey’s, Focus Groups
and Content Analysis to
perception of Avon in the
18-21 year old current
80 participants total
60% were 18-21 year olds, our target audience.
Our Focus group yielded similar results to our survey.
Most participant's were unaware of Avon products and
60% associated Avon with an older demographic.
1 participants mother was an Avon representative, and
she was the most knowledgeable on Avon.
As resulted in the survey, if Avon was sold in retail store
more people would be inclined to purchase the
Most have seen Facebook or twitter post but not
visited the actual networking sites of Avon.
Alexa.com: analyzed Avon’s website
Current Active audience 55-64 year old females
Some college education, use website at home
Alexa.com showed 18-21 year olds are the least
active group and are not effectively reached.
Also analyzed four main magazines that feature Avon
products that reach our target audience regularly.
SocialMention.com: to track and monitor Avon's
presence on social media websites such as
Facebook, Twitter, YouTube and Photo bucket.
After analyzing the results, Avon
would appeal most to the 18-21
year olds by having sales in retail
If Avon expanded the
distribution of their
products, they could also create
an advertisement campaign
towards the target audience.
While Avon does have a strong
online presence they do not
maximize the line to the target
Instagram is a powerful tool on
Social Media for 18-21 year olds.
Promotions and products could be
undated instantly, as well as connect
to other sites.
Promotions and contest is also a
great way to appeal to further
Avon’s reach in the
community, especially portraying to
a college age group.