Avon: The Company For Women

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Avon: The Company For Women

  1. 1.  Avon does not reach its potential reach for the demographics of 18-21 year olds.  Expansion from their door to door sales representatives.  Need to increase the awareness and knowledge of Avon to the target audience.  Researched through Survey’s, Focus Groups and Content Analysis to understand the perception of Avon in the 18-21 year old current community.
  2. 2.  Survey’s  Focus Groups  Content Analysis
  3. 3.  80 participants total  60% were 18-21 year olds, our target audience.
  4. 4.  Our Focus group yielded similar results to our survey.  Most participant's were unaware of Avon products and the Company.  60% associated Avon with an older demographic.  1 participants mother was an Avon representative, and she was the most knowledgeable on Avon.  As resulted in the survey, if Avon was sold in retail store more people would be inclined to purchase the products.  Most have seen Facebook or twitter post but not visited the actual networking sites of Avon.
  5. 5.  Alexa.com: analyzed Avon’s website  Current Active audience 55-64 year old females  Have children  Some college education, use website at home  Alexa.com showed 18-21 year olds are the least active group and are not effectively reached.  Also analyzed four main magazines that feature Avon products that reach our target audience regularly.  SocialMention.com: to track and monitor Avon's presence on social media websites such as Facebook, Twitter, YouTube and Photo bucket.
  6. 6. Instyle.com Allure.com Avon.com
  7. 7.  After analyzing the results, Avon would appeal most to the 18-21 year olds by having sales in retail locations.  If Avon expanded the distribution of their products, they could also create an advertisement campaign towards the target audience.  Celebrity endorsements  While Avon does have a strong online presence they do not maximize the line to the target audience. › Facebook › Twitter › Instagram  Instagram is a powerful tool on Social Media for 18-21 year olds. Promotions and products could be undated instantly, as well as connect to other sites.  Promotions and contest is also a great way to appeal to further Avon’s reach in the community, especially portraying to a college age group.

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