An understanding of SEO for small business – SEO is short for search engine optimisation – and its benefits for small business is imperative to increase sales and focus your digital marketing. With Google by far the most popular search engine, optimising your website for the search engine giant’s organic–or non-paid–search results should be one of your chief priorities. This will increase visitors to your website, which can lead to more sales. What exactly is SEO and how can it be incorporated into your site?