for culture

1. Social Media and Marketing kari.keuru@humak.fi

2. What the….social media is? http://youtu.be/QLd9q88ohUs Esityskalvot, Versio 0.2 © Humanistinen ammattikorkeakoulu

3. kari.keuru@humak.fi

4. The way of ourliving? The way of ourthinking The Environment of ourliving ourEconomy Social Media has changed… kari.keuru@humak.fi

5. Differencesbetween social media and traditional media Mainlyfree. Extra-servicescost. To shareand communicatetogether Userscouldbealsoproducers Content is mainlydonebyamateurs Growingfast Changesareveryfast Globalmarkets

6. Social media is a set of technologies and channels targeted at forming and enabling a potentially massive community of participants to productively collaborate. Anthony J. Bradley Definition for Social Media kari.keuru@humak.fi

7. The Features of activities in social media kari.keuru@humak.fi

8. Participation Collective Transparency Independence Persistence Emergence Anthony J. Bradley Six Principles kari.keuru@humak.fi

9. Power of mass collaboration through user participation Mobilizing the community to contribute. You can’t capture the “wisdom of the crowds” if the crowds don’t participate. Anthony J. Bradley Participation kari.keuru@humak.fi

10. The root of “collective” is “to collect.” With social media, participants “collect” around a unifying entity. E. G. People collect around the Facebook social network to contribute their profile information. People collect on Wikipedia to add encyclopedia articles. People collect on YouTube to share videos. Collective kari.keuru@humak.fi

11. They get to see, use, reuse, augment, validate, critique and rate each other’s contributions. Without transparency, there is no participant collaboration on content. It is in this transparency that the community improves content, unifies information, self-governs, self-corrects, evolves… Trancparency kari.keuru@humak.fi

12. The principle of independence means that any participant can contribute completely independent of any other participant. This is also called anytime, anyplace collaboration. Participants can collaborate no matter where they are or whoever else may be posting content at that time. No coordination between collaborators is required. Independence kari.keuru@humak.fi

13. With social media, the fruits of participant contributions are captured in a persistent state for others to view, share and add. It differentiates social media from synchronous conversational interactions, where much of the information exchanged is either lost or captured. Persistence kari.keuru@humak.fi

14. It is impossible to predict, model, design and control all human collaborative interactions and optimize them as you would a fixed business process. Emergence kari.keuru@humak.fi

15. Applications services kari.keuru@humak.fi

16. To Publish To Share To Discuss Social networks Microblogs Lifestream Livecast Virtual words Social games MMO …and to locate Applications to kari.keuru@humak.fi

17. Esityskalvot, Versio 0.2 © Humanistinen ammattikorkeakoulu

18. Some points about marketing in social media kari.keuru@humak.fi

19. Do I want to buy something or to learn something? Do I want to hear technical details or share experiences with other users? Do I want to own records or just listen them? How the Web Has Changed the Rules of Marketing and PR kari.keuru@humak.fi

20. CREF-model (Sami Salmenkivi – Niko Nyman, Yhteisöllinen media ja muuttuva markkinointi 2.0) Esityskalvot, Versio 0.2 © Humanistinen ammattikorkeakoulu

21. Use different social media applications! Categorize your published media! Use tags to show the content of your published media Link different applications together! Be creative How to get more power in publishing kari.keuru@humak.fi

22. Step 1 — Analyze and Understand the Social Media Space Step 2 — Build your strategy Step3 — Engage yourself Step 4 —Update your strategy regularly Four Steps kari.keuru@humak.fi