I wrote this piece during my time at Hyper Island as a manifesto - both for Hyper Island and for me personally. The Hyper Way is a set of principles and guidelines that I try to live by and believe is a recipe for success.
Not much. The greatest challenge of our time isn’t competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?
ACTUALIZACIÓN 2014: Algunos datos pueden estar obsoletos, debido a que fueron recopilados el año 2012, además de que el término Coolhunting ya no es novedad hoy en día, pero de todas maneras, dejaré la presentación a modo de referencia y consulta.
Diego.
Presentación de mi grupo en mi universidad acerca del Coolhunting y la caza de tendencias.
Nota: Las imágenes son propiedad de sus autores, no nos apropiamos de ninguna de ellas ni estamos haciendo uso indebido, solo educacional.
--
(It's on spanish only, sorry)
An old presentation we did for a class called "Persuasive communication". It goes through what is Coolhunting and how trends work. It might be really outdated as in for 2014, since coolhunting is not such a big deal anymore, but anyways, it's the most complete resource that we could compile for that work.
This talk brings together concepts from theatre, urban planning and software development in less time than reading your Facebook wall.
Audio from the talk:
https://soundcloud.com/liberatr/free-time-how-i-learned-to-stop-worrying-and-love-the-flywheel
Not much. The greatest challenge of our time isn’t competing for affection but for attention. We are bombarded with content everyday, so how can brands stand out and more importantly grow?
ACTUALIZACIÓN 2014: Algunos datos pueden estar obsoletos, debido a que fueron recopilados el año 2012, además de que el término Coolhunting ya no es novedad hoy en día, pero de todas maneras, dejaré la presentación a modo de referencia y consulta.
Diego.
Presentación de mi grupo en mi universidad acerca del Coolhunting y la caza de tendencias.
Nota: Las imágenes son propiedad de sus autores, no nos apropiamos de ninguna de ellas ni estamos haciendo uso indebido, solo educacional.
--
(It's on spanish only, sorry)
An old presentation we did for a class called "Persuasive communication". It goes through what is Coolhunting and how trends work. It might be really outdated as in for 2014, since coolhunting is not such a big deal anymore, but anyways, it's the most complete resource that we could compile for that work.
This talk brings together concepts from theatre, urban planning and software development in less time than reading your Facebook wall.
Audio from the talk:
https://soundcloud.com/liberatr/free-time-how-i-learned-to-stop-worrying-and-love-the-flywheel
It has become widely understood that effective language learning involves more than the four integrated skills of ELT. The missing link is the fifth dimension ........that of teaching thinking. This PIPP will explore the cognitive processes employed by learners in a drama lesson and see how they relate to the development of higher order thinking skills. Reference will be made to Fisher's model of language learning, Heathcote's premise that drama IS education, Baldwin’s cross reference chart and Cummins´ quadrant of cognitive processes. There will be some theory and lots of activity.
Teens need to be seen, felt, heard and received.
Suffering from Grief, and are in bereavement. Thinking of their identity where did I come from, who am I and where am I going? In adolescence this is a trying not only for teens but for parents too.... they need a lot of love, listening and understanding.
Today, I will be helping you understand the teenage brain and how these challenges impact them and how so much of it, is out of their hands on a neurological level and that for parents/social workers/case managers and therapists having this neurological knowledge will effect the way you approach a teen adolescent, especially those touched by foster care and adoption....
7 normal ways to raise your vibrations without woo wooVatsala Shukla
Some of the methods that you would already have read or heard about to raise your vibration include meditation, visualization, prayer, gratitude, intention, spiritual routine, chakra balancing and doing affirmations.
These do indeed raise our vibration but there are other simple day to day techniques that you can use without feeling that you are entering the Woo Woo zone.
Better still, they are great stress management tools too! Which one is your favorite?
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It has become widely understood that effective language learning involves more than the four integrated skills of ELT. The missing link is the fifth dimension ........that of teaching thinking. This PIPP will explore the cognitive processes employed by learners in a drama lesson and see how they relate to the development of higher order thinking skills. Reference will be made to Fisher's model of language learning, Heathcote's premise that drama IS education, Baldwin’s cross reference chart and Cummins´ quadrant of cognitive processes. There will be some theory and lots of activity.
Teens need to be seen, felt, heard and received.
Suffering from Grief, and are in bereavement. Thinking of their identity where did I come from, who am I and where am I going? In adolescence this is a trying not only for teens but for parents too.... they need a lot of love, listening and understanding.
Today, I will be helping you understand the teenage brain and how these challenges impact them and how so much of it, is out of their hands on a neurological level and that for parents/social workers/case managers and therapists having this neurological knowledge will effect the way you approach a teen adolescent, especially those touched by foster care and adoption....
7 normal ways to raise your vibrations without woo wooVatsala Shukla
Some of the methods that you would already have read or heard about to raise your vibration include meditation, visualization, prayer, gratitude, intention, spiritual routine, chakra balancing and doing affirmations.
These do indeed raise our vibration but there are other simple day to day techniques that you can use without feeling that you are entering the Woo Woo zone.
Better still, they are great stress management tools too! Which one is your favorite?
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
A unique, science and human-based perspective, applying an ‘in-between’ interrelation approach to design immersive experiences for any reality, including the digital 'metaverse,' right by design and by humanity.
Chapters:
I. The Playground: A School for Humans, Aliens and Bots (the Setup Nonsense);
II. The Valse: Three V's Dancing a Versatile Veil (the Play Nonsense);
III. The Castle: No Grass, No Class (Making Sense of the Nonsense).
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
3. It is not the strongest of the species thatIt is not the strongest of the species that
survives, nor the most intelligent. It issurvives, nor the most intelligent. It is
the one most responsive to change. Ifthe one most responsive to change. If
you´re living the hyper way, you are theyou´re living the hyper way, you are the
change.change.
7. If you follow the hyper way you createIf you follow the hyper way you create
your own profession.Titles and namesyour own profession.Titles and names
are unimportant; what makes you tickare unimportant; what makes you tick
is the possibilities of walking paths thatis the possibilities of walking paths that
haveneverbeenwalkedbeforeandseehaveneverbeenwalkedbeforeandsee
like-minded people follow your tracks.like-minded people follow your tracks.
9. Never let failing prevent you from try-Never let failing prevent you from try-
ing. The day you let the fear of failinging. The day you let the fear of failing
stop you from trying you have enteredstop you from trying you have entered
the path to false convenience and intel-the path to false convenience and intel-
lectual decay.lectual decay.
13. Never stop give, receive and shareNever stop give, receive and share
knowledge. A true ambassador of theknowledge. A true ambassador of the
hyper way glows with curiosity for thehyper way glows with curiosity for the
future and cannot avoid jumping on thefuture and cannot avoid jumping on the
train if it means a challenge.train if it means a challenge.
15. If you´ve lost the spirit your output willIf you´ve lost the spirit your output will
be mediocre compared to what it couldbe mediocre compared to what it could
have been. Add to that the negative ef-have been. Add to that the negative ef-
fect on your environment and you´vefect on your environment and you´ve
created a spiral that is working againstcreated a spiral that is working against
creativity.creativity.
17. Together is strong. Take advantage ofTogether is strong. Take advantage of
everyone’s strengths and create a uni-everyone’s strengths and create a uni-
ty that will harvest the potential of eve-ty that will harvest the potential of eve-
ry single brain. The sum is greater thanry single brain. The sum is greater than
its parts, and the hyper way is alwaysits parts, and the hyper way is always
about maximizing the total.about maximizing the total.
19. Make assumptions, but don’t rely onMake assumptions, but don’t rely on
themasfacts.Thehyperwaywantsyouthemasfacts.Thehyperwaywantsyou
to see the world the same way as a kidto see the world the same way as a kid
sees it - possibilities everywhere, wai-sees it - possibilities everywhere, wai-
ting to be harvested.ting to be harvested.
21. If you have something to say, say it.If you have something to say, say it.
Keeping an idea to yourself is a crime.Keeping an idea to yourself is a crime.
23. Chaos may bring uneasiness, but it alsoChaos may bring uneasiness, but it also
allows the opportunity for creativity andallows the opportunity for creativity and
growth.Embracechaosasapartofyourgrowth.Embracechaosasapartofyour
everyday life and let it lead you into un-everyday life and let it lead you into un-
expected roads that just might be cove-expected roads that just might be cove-
red with glimmering pearls.red with glimmering pearls.
25. Create movements by leading throughCreate movements by leading through
your actions and inspire people to fol-your actions and inspire people to fol-
low you with your heart.low you with your heart.
26. This is an unofficial Hyper Island manifestoThis is an unofficial Hyper Island manifesto
created by Kim Hartman in 2012.created by Kim Hartman in 2012.
howdy@kimhartman.se / www.kimhartman.sehowdy@kimhartman.se / www.kimhartman.se