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The human in new tech - and which role women play
- 1. Melanie Dreser 16.11.2017 The Human in New Tech - and which role women play
- 2. MELANIE DRESER @mdreser melanie.dreser@futurice.com Lead Service Designer at Futurice Berlin
- 4. Founded in 2000 450+ employees from 24 countries 9th year in a row profitable growth YOY growth 30% Helsinki Tampere Stockholm Berlin Munich London We help our customers succeed in digital business_
- 5. The digital disruption needs builders, innovators and change agents to show the world the way_ That’s us
- 6. We help our clients achieve digital transformation on 3 levels_ Creating a culture that makes innovation happen Discovering and designing new digital services Developing, scaling and sustaining digital services
- 8. NEW TECHNOLOGIES & APPLICATIONS PROBLEMS & FAILURES PEOPLE OVER TECH & FEMININE TRAITS #1 #2 #3
- 9. NEW TECHNOLOGY IS EVERYWHERE.
- 11. IoT
- 13. AI
- 15. VR
- 17. Drones
- 21. THIS IS NEW TERRITORY FOR ALMOST EVERYONE.
- 28. WHAT DOES THIS HAVE TO DO WITH WOMEN?
- 33. Organisations and our world changes: Getting more social, interdependent and transparent. In this world female values are ascendant. “
- 34. MASCULIN TRAITS NEUTRAL TRAITS FEMININE TRAITS DOMINANT STRONG ARROGANT RIGID ANALYTICAL PROUD DECISIVE AMBITIOUS LOGICAL CONSENSUS BUILDER SELF RELIANT FOCUSED DISTINCTIVE RESILIENT AGGRESSIVE COMPETITIVE STUBBORN DRIVEN CONFIDENT INDEPENDENT VISIONARY ENERGETIC SIMPLE AUTHENTIC DIFFERENT AGILE CAREFREE INTELLIGENT CUNNING CANDID TRADITIONAL FUN LONG-TERM THINKERS PATIENT LOYAL INTUITIVE EMPATHETIC TRUSTWORTHY ARTICULATE REASONABLE ADAPTABLE SOCIAL FLEXIBLE SUPPORTIVE VULNERABLE OPEN TO NEW IDEAS HONEST HUMBLE COOPERATIVE INVOLVED ENCOURAGING UNDERSTANDING
- 35. Areas of impact INNOVATION LEADERSHIPHUMAN-CENTRED DESIGN IN NEW TECH
- 36. HUMAN-CENTRED DESIGN IN NEW TECH
- 38. #1 Empathetic
- 39. This test will give us information on the applicability of face recognition technology for our processes, and the impact it has on the customer experience.” Sari Nevanlinna, Head of Ground Experience and Ancillary at Finnair
- 41. #2 Understanding
- 42. INNOVATION
- 43. The most innovative among us are breaking away from traditional structures to be more flexible, collaborative and nurturing. And both men and women are adopting this style, which emphasises cooperation, long-term thinking, and flexibility. “
- 44. Photo credit: Daimler Future of Mobility 2030
- 45. #3 Cooperative
- 47. #4 Flexible
- 48. LEADERSHIP
- 49. In the new economy ‘winning’ is becoming a group construct: Masculine traits like aggression and independent trail the feminine values of collaboration and sharing credit. Being loyal (feminine) is more valued than being proud (masculine), which points to being devoted to the cause rather than one’s self. We want our leaders to be more intuitive (feminine) speaks to the lack of many leaders to have the capacity to relate to ordinary people and their points of view. “
- 50. #5 Loyal
- 53. MASCULIN TRAITS NEUTRAL TRAITS FEMININE TRAITS DOMINANT STRONG ARROGANT RIGID ANALYTICAL PROUD DECISIVE AMBITIOUS LOGICAL CONSENSUS BUILDER SELF RELIANT FOCUSED DISTINCTIVE RESILIENT AGGRESSIVE COMPETITIVE STUBBORN DRIVEN CONFIDENT INDEPENDENT VISIONARY ENERGETIC SIMPLE AUTHENTIC DIFFERENT AGILE CAREFREE INTELLIGENT CUNNING CANDID TRADITIONAL FUN LONG-TERM THINKERS PATIENT LOYAL INTUITIVE EMPATHETIC TRUSTWORTHY ARTICULATE REASONABLE ADAPTABLE SOCIAL FLEXIBLE SUPPORTIVE VULNERABLE OPEN TO NEW IDEAS HONEST HUMBLE COOPERATIVE INVOLVED ENCOURAGING UNDERSTANDING
- 54. Let’s make this crazy digital world more diverse.