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a platform for sustainability practice




                              Eugenia Chiara | PhD .
                              Politecnico di Milano, RED research unit

                             Mauro Alex Rego | MA Candidate.
                             Köln International School of Design
Design in a new social economy

Social entrepreneurs

Social Incubators




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
a special, sustainable place




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber                    What is the Hub?

              How it works?
                      
         How can help the work of
          sustainable designers?

                How can be replicated?
The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Research


• To identify the elements that compound the Hub environment;
• To understand how it creates the conditions to sustainable
design practices;
• To define the guidelines to replicate it in other contexts.




Interview
Observation
Action research/direct partecipation




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Host




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubbers




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Founders




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
How to Open?


Gather and to organize the interested community

Space research

Space co-design.

Public presentation and invite more members.




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




                          Hubbers = Network




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




                        The Hub = People




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




                        The Hub = People
                                different



The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




                        The Hub = People
                                different
                                together


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




                        The Hub = People
                                different
                                together
                                 sharing

The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




             The Hub = Community
                       different
                       together
                        sharing

The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




        The Hub = CommunitIES
                   different
                   together
                    sharing

The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Fernando Salvador




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Camille Barrios




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Clara Mantica




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Eefje Ernst




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers




Freelancers seeking for new networks and markets




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers




People or small groups starting a new business;




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hub and Designers




Retired professionals (“creative retired”) starting new kind of business.




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




             Design + Sustainability?




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
in design process




(e.g. using recycled and harmless materials); 




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
in choosing the client




(e.g. just clients environmental and social ethical responsible); 




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
and on internal methods




(e.g. by applying sustainable design methods and tools).




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Why do I choose the Hub?




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Why do I choose the Hub?




 -    “Community Environment”
 -    “Inspiring People”
 -    Money saving (shared office and equipments)
 -    New job and partnership opportunities
 -    New ideas and references
 -    Management and Enterpreneurism support




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
What are the Hub’s key points?




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It has a systemic and multidisciplinary approach


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It’s intensifying the use of products by sharing it; co-work space
 thus an economically sustainable




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It is a promoter of social innovation


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Amsterdam              Halifax                  Oaxaca                Tel Aviv
                                               Atlanta                Helsinki                 Porto                 Toronto
                                               Bay Area               Johannesburg             Prague                Vienna
                                               Berlin                 London                   Riga
                                               Bombay                 Kings Cross              Rotterdam
                                               Bristol                Islington                Sao Paulo
                                               Brussels               Madrid                   Stockholm
                                               Cairo                  Milan                    Tampere




    It is a worldwide network


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It’s a facilitator for knowledge sharing


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
It promotes the local community cohesion and vision


The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Multiplying steps




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Assess and gather the local
social engaged community




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
Building up a right physical space




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
To netweave new connections and partnerships




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
To enhance the community cohesion and actions




 The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber




             How to contaminate design
          institutions with The Hub model?




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber
                                         Thank you
                                           Grazie
                                          Obrigado
                                           Danke
                                          Dankzij
                                           Gracias
                                           ध"यवाद

The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
The Hubber License
Rights and

The pictures here used are under Creative Commons License.
Their respectives autors keep all rights:
- The Hub Network
- Ben Shepherd
- Ard Hesselink
- Filippo Podestà




                                           Thsi presentatios is licensed under Creative Commons.
                                             Please do not remix or use it for commercial aims.
                                              And please, always mention the source/authors.




The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010

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The Hub: a platform for sustainability practice

  • 1. a platform for sustainability practice Eugenia Chiara | PhD . Politecnico di Milano, RED research unit Mauro Alex Rego | MA Candidate. Köln International School of Design
  • 2. Design in a new social economy Social entrepreneurs Social Incubators The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 3. a special, sustainable place The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 4. The Hubber What is the Hub? How it works?   How can help the work of sustainable designers? How can be replicated? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 5. The Research • To identify the elements that compound the Hub environment; • To understand how it creates the conditions to sustainable design practices; • To define the guidelines to replicate it in other contexts. Interview Observation Action research/direct partecipation The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 6. The Host The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 7. The Hubbers The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 8. The Founders The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 9. How to Open? Gather and to organize the interested community Space research Space co-design. Public presentation and invite more members. The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 10. The Hubber Hubbers = Network The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 11. The Hubber The Hub = People The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 12. The Hubber The Hub = People different The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 13. The Hubber The Hub = People different together The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 14. The Hubber The Hub = People different together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 15. The Hubber The Hub = Community different together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 16. The Hubber The Hub = CommunitIES different together sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 17. The Hub and Designers The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 18. Fernando Salvador The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 19. Camille Barrios The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 20. Clara Mantica The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 21. Eefje Ernst The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 22. The Hub and Designers Freelancers seeking for new networks and markets The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 23. The Hub and Designers People or small groups starting a new business; The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 24. The Hub and Designers Retired professionals (“creative retired”) starting new kind of business. The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 25. The Hubber Design + Sustainability? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 26. in design process (e.g. using recycled and harmless materials);  The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 27. in choosing the client (e.g. just clients environmental and social ethical responsible);  The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 28. and on internal methods (e.g. by applying sustainable design methods and tools). The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 29. Why do I choose the Hub? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 30. Why do I choose the Hub? - “Community Environment” - “Inspiring People” - Money saving (shared office and equipments) - New job and partnership opportunities - New ideas and references - Management and Enterpreneurism support The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 31. What are the Hub’s key points? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 32. It has a systemic and multidisciplinary approach The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 33. It’s intensifying the use of products by sharing it; co-work space thus an economically sustainable The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 34. It is a promoter of social innovation The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 35. Amsterdam Halifax Oaxaca Tel Aviv Atlanta Helsinki Porto Toronto Bay Area Johannesburg Prague Vienna Berlin London Riga Bombay Kings Cross Rotterdam Bristol Islington Sao Paulo Brussels Madrid Stockholm Cairo Milan Tampere It is a worldwide network The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 36. It’s a facilitator for knowledge sharing The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 37. It promotes the local community cohesion and vision The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 38. Multiplying steps The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 39. Assess and gather the local social engaged community The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 40. Building up a right physical space The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 41. To netweave new connections and partnerships The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 42. To enhance the community cohesion and actions The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 43. The Hubber How to contaminate design institutions with The Hub model? The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 44. The Hubber Thank you Grazie Obrigado Danke Dankzij Gracias ध"यवाद The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010
  • 45. The Hubber License Rights and The pictures here used are under Creative Commons License. Their respectives autors keep all rights: - The Hub Network - Ben Shepherd - Ard Hesselink - Filippo Podestà Thsi presentatios is licensed under Creative Commons. Please do not remix or use it for commercial aims. And please, always mention the source/authors. The Hub: a platform for sustainability practice • LeNS Conference Sustainability NOW! • Bangalore • Eugenia Chiara & Mauro Alex Rego • 2010