Downloaded 22 times
Uploaded byOren Todoros
The Hard Truth About App Marketing
This document provides statistics on mobile app categories and recommendations for app marketing. It shows that Games are the top active mobile app category, making up 16.9% of all active apps. The document recommends optimizing an app's name as one of the most important marketing tactics, as app stores allow changing the name and other details when releasing updates. It also suggests marketing by developing multiple similar apps around the same framework, as done successfully by companies like Pocket Gems. World event-related apps and cross-promoting between apps are identified as other tactics that can help with app marketing.
The Hard Truth About App Marketing
- 5.
- 7. Top Active ApplicationsCount By Category *Games 152,032 (16.90%) Education 97,116 (10.80%) Entertainment 78,700 (8.75%) Lifestyle 73,707 (8.19%) Business 62,659 (6.97%) Bottom Active Applications Count By Category Social Networking 17,892 (1.99%) Food & Drink 15,873 (1.76%) Navigation 12,960 (1.44%) Catalogs 4,570 (0.51%) Weather 3,780 (0.42%
- 8.
- 9.
- 17. If you’re goingto do only one thing, optimize your app name. iTunes lets you change when you release an update, Google Play and Amazon allow you to continually edit your titles, descriptions, and categories.
- 19. When it comesto mobile app marketing, your greatest weapon is another app. Clear Sky Apps – ATel Aviv based company of 7 employees who’ve focused primarily on the Health and Fitness category in the App Store ClearSky Apps
- 20. Pocket Gems, thedevelopers behindTap Pet Hotel,Tap Paradise Cove,Tap Campus Life,Tap Zoo, and other similar apps. They're all basically built their lineup of apps around the same framework ClearSky Apps
- 21. World event relatedapps are annoying, but hey, they work! At worst, you’ll have an extra marketing tool.
- 23.
- 25.