The document describes a photo poster series project called "The H Project" that aims to highlight the reality of discrimination faced by three groups - the homeless, homosexuals, and victims of human trafficking - versus the negative stereotypes associated with them. The posters contrast words like "hobos", "homos", and "hoes" that perpetuate stereotypes with images showing the humanity and reality of each group. A QR code on the posters would link to a website providing statistics about each issue. The goal is to raise awareness of how labels can negatively impact perceptions while we are all ultimately human.

2. The H Project
Representation and Ethics
Team E

3. The
Campaign

4. Our Idea
We created a series of photo posters that are based on discrimination titled
“Human”. Our photos touch on three specific identities:
Homelessness
Homosexuality
Human Trafficking

5. The concept of the poster series is to highlight the reality vs the perception of
certain stereotypes.
Homelessness, Homesexuality, Human Trafficking VS “Hobos”, “Homos”, and
“Hoes”.
The concept is to show how these discriminating word affects the perception of
these people and the negative implications of such labels while in reality we are
all the same.
Our Concept

6. “People’s
Perception”
Our Posters
“Reality”VS

10. Curiosity Version/ QR + Logo

11. Where does the QR Lead to?

12. https://alilorenzo94.wixsite.com/madcommunications

13. Mock Ups

21. #theHproject

22. Statistics References
● http://www.ipsnews.net/2014/10/the-invisible-reality-of-spains-homeless/
● RAIS Fundación, 2014.
● https://homelessworldcup.org/homelessness-statistics/
● http://www.pewglobal.org/2013/06/04/the-global-divide-on-homosexuality/
● https://www.bustle.com/articles/81456-9-facts-you-need-to-know-about-prostitution-around-the-world-because-its-nothing-like-prett
y
● http://www.havocscope.com/prostitution-statistics/

23. We’re only umans after all