The document summarizes the growth of consumer magazine publications in Africa south of the Sahara. It highlights popular new print and digital magazines covering lifestyle, culture, and business topics that are emerging to meet the needs and aspirations of African readers and the African diaspora. The growth of digital media is providing opportunities for independent publishers, while investments in printing and distribution infrastructure are helping magazines reach wider audiences across Africa and globally.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
F&T Marketing Case: ASWJ Case
1: First Part
- Competiton & Brand Analysis
- Facebook and Twitter analysis (Customer Care index, Index of Active Conversation ....)
- Google & Twitter Trends analysis
- Conclusion & Recommendation
By William BELLE, Jérémy BAUWENS, Sarah ARPHI, Antoine BAZIN
KEDGE BUSINESS SCHOOL - Marseille
February 2013
Here Comes The Sun // Brand North-East IndiaNitin Das Rai
Brand strategy for the Federation of Indian Chambers of Commerce and Industry's (FICCI) North-East Regional Advisory Council. Established in 1927, FICCI is the largest and oldest apex business organisation in India.
Insights of Brazilian Luxury Market is a presentation of some characteristics of the Luxury Market in Brazil. Besides, it presents an explanation of the Fashion Luxury.
In the last part of the presentation, you can find an explanation about marketing and finance interface in luxury market, as well as an explanation about the main characteristics a CFO must have in order to work in a luxury company. Actually, it is the subject of my Phd thesis.
Here Comes The Sun // Brand North-East IndiaNitin Das Rai
Brand strategy for the Federation of Indian Chambers of Commerce and Industry's (FICCI) North-East Regional Advisory Council. Established in 1927, FICCI is the largest and oldest apex business organisation in India.
Insights of Brazilian Luxury Market is a presentation of some characteristics of the Luxury Market in Brazil. Besides, it presents an explanation of the Fashion Luxury.
In the last part of the presentation, you can find an explanation about marketing and finance interface in luxury market, as well as an explanation about the main characteristics a CFO must have in order to work in a luxury company. Actually, it is the subject of my Phd thesis.
WAN-IFRA is the World Association of News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media. We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society.
Introduction of Ray Media Corporation- the first partner of Shufunotomo Corp in Vietnam - a brief about history, mission, positioning, activities, marketing plan. We are looking for partners sharing the same vision.
Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit (www.southerninnovator.org). It has been published every month since 2006.
Stories by David South
Design and Layout: UNDP South-South Cooperation Unit
Development Challenges, South-South Solutions is the monthly e-newsletter of the United Nations Office for South-South Cooperation in UNDP (www.southerninnovator.org). It has been published every month since 2006. Its sister publication, Southern Innovator magazine, has been published since 2011.
ISSN 2227-3905
Stories by David South
UN Office for South-South Cooperation
Contact the Office to receive a copy of the new global magazine Southern Innovator. Issues 1, 2, 3, 4 and 5 are out now and are about innovators in mobile phones and information technology, youth and entrepreneurship, agribusiness and food security, cities and urbanization and waste and recycling. Why not consider sponsoring or advertising in an issue of Southern Innovator? Or work with us on an insert or supplement of interest to our readers?
Follow @SouthSouth1.
In this issue:
Women Empowered by Fair Trade
Manufacturer
Global South Trade Boosted with
Increasing China-Africa Trade in 2013
India 2.0: Can the Country Make the
Move to the Next Level?
"Pocket-Friendly" Solution to Help
Farmers Go Organic
Cheap Farming Kit Hopes to Help
More Become Farmers
Development Challenges, South-South Solutions is the monthly e-newsletter for the United Nations Development Programme’s South-South Cooperation Unit (http://ssc.undp.org/index.php?id=66). It has been published every month since 2006.
Stories by David South
Design and Layout: UNDP South-South Cooperation Unit
Follow @SouthSouth1
WAN-IFRA is the World Association of Newspapers and News Publishers. Our mission is to protect the rights of journalists and publishers around the world to operate independent media.
We provide our members with expertise and services to innovate and prosper in a digital world and perform their crucial role in society. WAN-IFRA drives the global conversation on the future of independent news publishing. Our focus is on Press Freedom and Journalism, Media Sustainability and Innovation.
Femina, is India’s largest selling women’s magazine. It’s primary audience comprises well-educated, aware and career conscious women from the upper echelons of Indian society.
Similar to The growth of Africa's magazine industry (20)
1. WGSN reports on the growth of consumer publications in Africa,
south of the Sahara, and highlights the newest and most
popular print and digital publications.
Media24 Africa, BHF, MADE and Karama Umuntu magazines share
their perceptions on why they are investing in this emerging
market.
Political, business and West African vanity publications tend to
dominate international perceptions of what constitutes Africa's
magazine industry. These have only partially addressed the needs and
aspirations of Africa and the African diaspora, and consumer lifestyle
magazines are beginning to emerge that recognise a gap in the
market.
BHF magazine
The growth in digital technology has given independent writers and
publishers the tools to address the African perspective in ways that
have never before been seen.
African tastes are sophisticated, demanding and hungry for
quality content.
Many entrepreneurs have been quick to step in to address this, but
with an underdeveloped African publishing and distribution
infrastructure many have failed to gain a foothold and are quickly
replaced by the next big thing.
With international publications struggling to maintain their status in a
declining Western market, publishers in Africa are recognising the
huge potential sub-Saharan Africa has to offer.
Development of new print and distribution
platforms in Africa
Douw Steyn, CEO of Media24 Africa - a division owned by African
media conglomerate Naspers - is responsible for the group's media
True Love style feature Drum magazine
Magazines to watch
HauTe - Fashion Nigeria
www.fashionnigeria.com
Design Indaba
www.designindabamag.com
Uzuri
www.uzuri.net
Kitu Kizuri
www.kitukizuri.com
MADE
www.mademags.com
Karama Umuntu
www.karamaumuntu.com
True Love
www.women24.com
BHF
www.bhfmagazine.com
MIMI
www.mimimagazine.com
Other resources
Afromix
www.afromix.org
Africa travel magazine
www.africa-ata.org
GRANTA: The view from Africa
www.granta.com
Related reports
Rebranding Africa
Rebranding Africa: the
Cheetah generation
The growth of Africa's magazine industry
RACHEL LASEBIKAN, WGSN 03.10.07
Page 1 of 5The growth of Africa's magazine industry 03/10/2007
04/10/2007http://mediasurface:8080/members/think-tank/features/ti2007oct03_081999
2. interests in sub-Saharan Africa beyond the long-established South
African market. He told WGSN about the challenges of launching a
new consumer magazine in this region.
"The market here began to develop about four to five years ago," he
tells us. Media24 Africa began testing the market in 2002 with Kick Off
magazine and later introduced Drum, True Love East Africa and True
Love West Africa. These magazines have growing circulations and sub-
Saharan Africa is now one of Naspers' primary focuses in its investment
strategy, along with other BRIC countries; Brazil, Russia, India and
China.
"The magazine industry here has been undeveloped because of the
huge costs of publishing and distribution, and publishing locally is not
effective," Steyn says. "Distribution in Nigeria for example is very
informal - mainly through street vendors rather than through retail. As
more shops and retail outlets start to emerge in Africa, this will
offer distributors and publishers a better platform for growth."
Media 24 Africa is building publishing and distribution platforms
and investing in the first sub-Saharan heat-set commercial web
printing plant outside South Africa. The plant in Nairobi, due to open in
2009, will provide a new benchmark for quality in the region.
Media24 Africa offers its platforms as a vehicle for distributing other
magazines too.
The growth of Africa's lifestyle publications
Readers in Africa and of African origin want media products that tell
their stories, reflecting their lives, culture, people and aspirations.
West Africa
MADE magazine, founded in Lagos, Nigeria, by Nebula Media, is one of
the first independent publications to partner with Media24 Africa's pan-
African distribution network. The new bimonthly lifestyle magazine "for
Africa's MADE men" targets both aspiring and successful men who
enjoy business, sport, politics, fashion and lifestyle topics. It
recognises the increasing growth of the successful African
diaspora male and African elite.
The group has taken a softly-softly approach and launched with just
5000 copies in June 2007. Jon Slade, operations and production
director, told WGSN about the strategy behind this.
Nollywood star Genevieve
Nnaji holding the launch
copy of MADE
MADE launch Ovation magazine
Page 2 of 5The growth of Africa's magazine industry 03/10/2007
04/10/2007http://mediasurface:8080/members/think-tank/features/ti2007oct03_081999
3. "There is nothing of this kind for the truly African man," says Slade.
"Our long-term plan is to cover the whole of Africa and major
international cities where African men do business. Copies are
selling in Nigeria, New York, London and South Africa. We also
have an agreement with Virgin Nigeria to place copies on all
business class flights". We will grow the business from there."
Vanity publications continue to remain big sellers, as they are part of
West Africa's culture. New magazines frequently come and go, but
Ovation is one of the longest-standing.
Reliable media products provide excellent vehicles for advertisers to
reach their target markets. True Love West Africa, Nigeria's first real
glossy, addressed the demand for aspirational content and the fact
that today's African woman leads a dynamic lifestyle. Recognising that
she wants to be constantly informed and ahead of local and
global trends has paid off.
More recently West Africa has experienced custom publishing with
the launch of Idols West Africa magazine this May, following the
publishing of Big Brother Nigeria magazine. Media24 expect Idols West
Africa to be just as popular as True Love and Kick Off.
East Africa
The biggest developing market south of the Sahara is in East
Africa, where infrastructure, retail development and payment
platforms are better developed than West Africa. Although Nigeria is
biggest in terms of population, being a cash society has made the
market more difficult to develop.
Magazines in general attract the smallest advertising share of all media
in Media24 Africa's market, but in Kenya it is now seeing excellent
growth quarter-on-quarter. The Target Group Index shows year-on-
year readership of Drum and True Love grew faster than any magazine,
reaching 30-35% of the adult market.
BHF MADE Double Stitches
Fashion Special
Idols West Africa magazine Big Brother Nigeria magazine
Page 3 of 5The growth of Africa's magazine industry 03/10/2007
04/10/2007http://mediasurface:8080/members/think-tank/features/ti2007oct03_081999
4. BHF
International African publications
International African lifestyle publications have been emerging over the
last few years to address the unique needs of diaspora readers.
BHF, a new quarterly magazine is set to launch later this month in the
US. Founder Geoffrey Olisa promises an "exciting and dynamic new
African lifestyle magazine with a boldness and edge, the likes of which
has never been seen before".
Olisa told WGSN his motivation for launching BHF was his weariness
of the way Nigerians are portrayed in the media. And he's not
alone. The publication has already gained a global following of over
4600 members on Facebook and MySpace - all excited, patriotic and
eager to see the finished product.
Karama Umuntu magazine
Karama Umuntu is a new publication set to launch soon in the UK. It is
a collective effort by young Africans who are striving to portray
African cultural heritage.
The publication's founder, Ugandan-born Florence Abwoyo, told WGSN
her aim is to "inspire young Africans". She wants to "reflect on the
meanings behind African designs and highlight the differences
between East, West and Southern Africa".
Karama Umuntu will be available in African shops throughout
Kitu Kizuri Uzuri Uzuri
Page 4 of 5The growth of Africa's magazine industry 03/10/2007
04/10/2007http://mediasurface:8080/members/think-tank/features/ti2007oct03_081999