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SYSPRO Success Story: SABMiller Testimonial
James Lewis, Program Manager, SABMiller South Africa: Over 15 years SABMiller Africa has successfully
implemented SYSPRO in 16 countries and 36 business. In this video, James Lewis talks about how the scalability in
SYSPRO 7 will assist in their fast growing business. SYSPRO SABMiller Video: https://youtu.be/-FqR6nehM2Y?t=6
SABMiller plc is a British multinational brewing and beverage company headquartered in London, England. It is the
world's second-largest brewer measured by revenues and is also a major bottler of Coca-Cola. Its brands include
Fosters, Grolsch, Miller Brewing Company, Peroni Nastro Azzurro and Pilsner Urquell. It has operations in 75
countries across Africa, Asia, Australia, Europe, North America and South America and sells around 21 billion liters
of lager per year.
The SAB Miller story
There can only be one star in the story of SABMiller: the natural and refreshing drink that is
beer. Brewing and selling beer is where we began in 1895, and beer accounts for the majority of
our business today.
How did our belief in beer propel us through 120 years of history to become one of the world’s
largest beverage companies? Beer may be our star but our story features a cast of characters with
legendary quantities of vision, talent and persistence. Meet some of the people who have helped
build the SABMiller of today.
1886 – 1895
Born in a gold rush
Our company today produces more than 200 beers in over 80 countries. But before we became a
global success story, we were a South African success story.
SABMiller’s origins lie in the Johannesburg gold rush of 1886. Digging for gold under Africa’s
sun was thirsty work, and enterprising brewers seized the opportunity to refresh the booming
population. Foremost among these was Charles Glass, founder of the Castle Brewery. Glass was

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a perfectionist who would sell only the highest-quality beer, and his thriving business soon
caught the attention of investors.
South African Breweries is founded
In 1895 The South African Breweries (SAB) was founded, with its head office being the Castle
Brewery. Two years later, SAB became the first industrial company to list on the Johannesburg
Stock Exchange.
Little could Charles Glass have known that his Castle Lager would still be South Africa’s most
famous beer 120 years after its launch.
1895 – 1956
Becoming a South African giant
Over the next 60 years we became a leading force within South Africa’s social, cultural and
economic landscapes.
South Africa’s growing population sought refreshment in beer, and by 1955 we were one of the
three largest brewers in South Africa, alongside Ohlsson’s and Chandlers Union Breweries.
A defining moment in our history
1955 saw a defining moment in our history, when a change in excise duty saw beer become the
most heavily-taxed beverage in South Africa. Despite being a smaller company than Ohlsson’s
and Chandlers, we seized the opportunity to acquire our two competitors and streamline
production and distribution within the sector. From this position of strength we were set to enter
decades of uninterrupted growth.
1956 – 1992
The decades of diversification
Having acquired Ohlsson’s and Chandlers, SAB had a 98% share of the South African beer
market.
In the decades ahead we proved ourselves to be pioneers in brewing, retailing, branding and
marketing. What enabled us to become a South African powerhouse? Look no further than the
people SAB employed.

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Operating under apartheid
In 1948, South Africa’s National Party won its first election, ushering in 45 years of statuary
segregation. In the face of growing trade restrictions and foreign-exchange controls, we focused
on investing in our home market. From 1974, we began to diversify into mass-market retailing,
and by the 1990s we had become a conglomerate selling everything from food to furniture.
But, at the heart of the company, we were still making great beer. And with the ending of
apartheid in 1990, there was a clear opportunity for SAB to re-focus on beer and shift our
horizons beyond South Africa.
1992 – 2001
International horizons
Building on a century of brewing expertise, we set out to become a truly international beverage
company.
Our foray into international brewing was bold, in that it focused on the rapidly developing
economies of central Europe, China and Africa. Where others saw risk, we saw opportunity. And
our long experience in South Africa had given us considerable experience in running
multicultural and multilingual operations.
A game-changing decade
Our 1993 acquisition of the Dreher brewery in Hungary signaled the beginning of this game-
changing decade of mergers and acquisitions.
“We bought into six countries and 10 breweries in three years – it was a huge, daunting,
challenge.”
Pete Lloyd | Former Managing Director, SAB Europe
To restore historic breweries to profitability, we applied the ‘SAB Ways’. These principles,
distilled from our decades of experience, put quality, efficiency and local expertise at the heart of
our approach.
Graham Mackay – a visionary leader
The name that would become synonymous with our expansion was Graham Mackay. Having
joined SAB in 1978, Mackay became our chief executive in 1997. In the next year, Mackay took
the pivotal decision to move our primary listing from Johannesburg to London, which was
completed in March 1999.

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With improved access to international markets, we set about raising capital to fuel our expansion.
1992 – 2011
A global business, excelling locally
By 2001, SAB was a leader in the race to define the shape of the global beer industry.
In another bold move, we changed our focus from developing markets to the world’s most
sophisticated and thoroughly developed market: the United States. In 2002, SAB acquired the
Miller Brewing Company, the second largest brewer in the USA.
Growing around the globe
With our new name SABMiller, we set out a vision to develop a balanced, global spread of businesses. A decade of
major deals saw this dream become a reality. The next step was our move into Latin America, in 2005 through the
acquisition of Colombia’s Bavaria S.A. In 2007 we acquired Koninklijke Grolsch N.V, and in 2008 we combined
Miller Brewing Company with the US business of Molson Coors, to create our MillerCoors joint venture. In 2011 we
acquired the Foster’s Group in Australia.
This decade confirmed Graham Mackay as one of the business world’s most remarkable chief executives. By 2011,
he had led SABMiller to become the second-largest brewer in the world, and had delivered a staggering 430%
share price growth since the London listing in 1999.
SABMiller today
Our passion for beer and brewing craftsmanship has taken us a long way from the Johannesburg
gold rush of 1886.
Today, we have 70,000 employees working in more than 80 countries. We produce over 200
beers, and every minute of every day, more than 140,000 bottles of SABMiller beer are sold. We
also have a growing soft drinks business through our own brands and as one of the world’s
largest bottlers of Coca-Cola drinks.
SAB says; “Our history is one of exceptional growth and returns to shareholders. Our future is bright. We are
working to become a globally integrated business that can replicate success efficiently, and we are seeking to grow
sustainably and responsibly. The SABMiller of today is well placed to build on the success of the last 120 years.”