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Mapping the Future Personal thoughts from steve@asklater.com
Who the hell is this guy? Founded OpenStreetMap 2004 Free and open map of the world Co-Founded CloudMade 2008 Monetize the map as value moves upstream Joined MSFT 2010 Great chance to build some wonderful things
Vision; The world’s most up to date, complete and universal map. Oh, and  Free.
Global
Local
Detailed
Community
Growing
Lifesaving
Routable
OODA Primer Observe Look around, look at the KPIs, what’s happening? Orient How does it fit my mental model? Decide Make the choice Act Enact that choice
Naïve OODA O O D A
Naïve OODA + Feedback O O D A
Loop Speed Fast tracking ensures situation tracking
Loop Speed Tighter loop than competition means “certain to win”
Maps Change Continuously Map data & attributes change 24x7x365 Typical commercial checkpoints are 3/6/12 months
OpenStreetMaps Change Continuously OpenStreetMap data & attributes change 24x7x365 Checkpoints are typically minutely/hourly
MM Map OSM PMV
Map Coupling The map changes continuously OpenStreetMap tracks it tightly About as tight as possible for $0 MapMaker tracks it more loosely Tradeoff for checking everything submitted Proprietary Map Vendors track it loosest Tradeoff for physically capturing everything
Map Coupling Expense/Age Expense PMV MM OSM Age
Map Coupling Expense/Age PMV Price OSM Quality
Coase’s Penguin (YochaiBenkler) Commons-based Peer Production: ,[object Object]
Discrete multi-size pieces
Low-cost integration,[object Object]
Free & Open Tradeoff $BIG, very consistent $0, put up with inconsistency Free & Open Proprietary
Open?
More Open
More Community
Haiti - January 12, 2010
Haiti - January 14, 2010
Haiti - January 26, 2010
Faster Better Cheaper
Faster Better Cheaper

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The future of mapping