A presentation I made at the House of Lords on the future of digital heathcare looking at future technologies and those more immediate that can change patients outcomes

1. H E A LT H C A R E 2 0 1 7 >

2. T H E
W O R L D ’ S
L A R G E S T
I N D U S T RY
> H E A LT H C A R E

3. > E X T R E M E D I S R U P T I O N X 8
AR
AI
Blockchain
Drones // Zipline
IoT
Robots
VR // We Are Alfred
3D printing

4. > A I M S = 3
Enhance the care experience
Improve the populations health
Reduce the cost

5. > P L AY E R = 3
the incumbent players
the traditional players
the disrupters

6. > T H E R E W I L L B E
C A S U A LT I E S

7. The threat to traditional innovators is that as health
information is digitised and new kinds of patient
data arrives from better screening, sensors and
even from social media, payers (insurers/
governments) can get much better insight into
which treatments improve outcomes.
This will introduce value-based reimbursement.
If a drug / device doesn’t demonstrate an improvement,
it will not be bought.

8. > H E A LT H C A R E I S . .
> Not just about illness, it is about wellness and wellbeing
> It is about prevention
> Patient centric and integrated
> Connected: patients helping other patients
> Built on evidence + focussed on outcomes
> Personalised, customised and precise
> Focussed on engagement
> Digitised
> A consumer market
> Interoperable
> Continuous care

9. > B E I N G D I S R U P T E D

10. S E L F
M O T I VAT E D
> W E L L N E S S
Image source: TechCrunch

11. D I V E R T F R O M
P R I M A RY C A R E
T O T H E
C O L L E C T I V E
C O M M U N I T Y
> W E L L N E S S

12. 1 0 , 0 0 0 S T E P S P E R D AY
D R . Y O S H I R O H ATA N O ,
T H E K Y U S H U U N I V E R S I T Y O F H E A LT H A N D W E L FA R E
1 9 6 0 ’ S !

13. > M O N I T O R E D
Image source:The Rise of Consumer Health Wearables: Promises and Barriers

14. 5 0 %
F I T N E S S D E V I C E
A B A N D O N E D @ 3 M
G Y M M E M B E R S H I P
A B A N D O N M E N T @ 3 M
8 0 %
. . B U T C O N N E C T P E O P L E T O G E T H E R
A N D A B A N D O N M E N T D R O P S

15. B E I N G S E L F
A WA R E A N D
TA K I N G T I M E T O
R E L A X
> M I N D F U L N E S S

16. B E I N G A WA R E
O F H O W T O
TA K E C A R E
> P R E V E N T I O N

17. T H E PAT I E N T
S H O U L D B E AT
T H E C E N T R E
O F T H E I R C A R E
A N D B E A N
A C T I V E
PA R T I C I PA N T
> PAT I E N T C E N T R I C
Image source: Oliver Wyman

18. D O C T O R S / /
PAT I E N T S
F O R M
C O N N E C T I O N S
T O S O LV E
P R O B L E M S
T O G E T H E R
> S O C I A L C O N N E C T I O N S

19. L I K E M A N Y
T H I N G S , W E
N E E D
E V I D E N C E T O
B E C O N V I N C E D .
W E A L S O WA N T
A N O U T C O M E
> E V I D E N C E + O U T C O M E S

20. B E WA R E O F
M A K I N G FA L S E
C L A I M S
> N O E V I D E N C E
$5.1M of refunds
$14K fine for two
developers

21. – T H E R O YA L C O L L E G E O F P H Y S I C I A N S
You should not use medical apps, including web
apps, that do not have a CE mark.
You should check that the actual version you are
using has the CE mark.
If there is no CE mark, you must urgently ask the
app’s developers to obtain one; meanwhile, you
should stop using the app.
Always exercise professional judgement before
relying on information from an app.

22. P E O P L E WA N T
I N F O R M AT I O N
T H AT I S
P E R S O N A L I S E D
A N D
C O N T E X T U A L
> P E R S O N A L I S E D

23. Image source: MIrrorWeb

24. A L E X A I S N O W
C O N N E C T E D T O
W E B M D .
T H I S I S N O T A
D O C T O R .
I T D O E S N ’ T K N O W T H E
D I F F E R E N C E B E T W E E N
A H E A R T AT TA C K A N D
A N A N X I E T Y AT TA C K .
P E O P L E M I G H T N O T
K N O W T H I S .
> P E R S O N A L I S E D

25. 1 B I L L I O N H O U R S / D AY
T H E A M O U N T O F H O U R S
WAT C H I N G Y O U T U B E
S O U R C E : Y O U T U B E

26. E N G A G E M E N T
I S N ’ T A
‘ O N E - O F F ’ .
I T M U S T B E
S U S TA I N A B L E
> E N G A G E M E N T
7 principles of patient engagement
> Communicate in my language
> Support those who support me
> Deliver what information I want, when I need it
> Support my good behaviour
> Address the failings but coach positively
> Turn triggers into habits
> Help me understand the journey
Image source: Vigyanix

27. > I T ’ S D I G I TA L : E N D

28. – P R O F E S S O R B R I A N D . S M I T H
“If companies wish to dominate the patient payer
market for advanced healthcare products,
companies will need to acquire a whole new set of
consumer market capabilities.”
of consumer market capabilities. ”

29. I T D O E S N ’ T
H AV E T O B E
C O N N E C T E D
T O
E V E RY T H I N G .
J U S T T O T H E
C O R R E C T
T H I N G S .
> I N T E R O P E R A B L E

30. C O N N E C T E D
S E N S O R S
C O N N E C T I O N
T Y P E
A G G R E G AT I O N
M E T H O D
L I N K E D
S E R V I C E S
W E I G H T
S C A L E S
Z WAV E
H E A LT H
C A R E
P R O V I D E R
H O M E
B L O O D
P R E S S U R E
U S B P C / L A P T O P
B E D / C H A I R
G L U C O S E
M E T E R
E T H E R N E T
M O B I L E
P H O N E
F I T N E S S
S E R V I C E
I M P L A N T
P U L S E
O X I M E T E R
3 G / 4 G / 5 G
TA B L E T
D E V I C E
B A B Y S P I R O M E T E R Z I G B E E
P E R S O N A L
H E A LT H
S Y S T E M
E H R
P E R S O N A L
E M E R G E N C Y
P I L L
T R A C K I N G
B L U E T O O T H
C O N N E C T E D
H U B
C O N S U M E R
D E V I C E S
P E D O M E T E R N F C S E T- T O P B O X
I M P L A N T
M O N I T O R
W E A R A B L E W I - F I
NETWORKINFRASTRUCTURE(WIRED/WIRELESS)

31. A S A N D W H E N
W E N E E D I T
> C O N T I N U O U S C A R E

32. E D U C AT I O N I S K E Y

33. – T H E O D O R E L E V I T T
“Creativity is thinking up new things.
Innovation is doing new things.”

34. 2 0 1 7 T R E N D S
• Data driven marketing
• Collaborative team
working
• Mobile & IoT
• Culture
• Integration & ROI
> B R I N G I N G I T H O M E
Source: Adobe Marketing Trends Survey 2017 . 14K marketers

35. / / E N D