The document discusses how hyperconnectivity through constant screen use is negatively impacting people's mental health and relationships. It explores how overuse of technology can affect dual screening, relationships, and wellbeing. Some brands are trying to help people disconnect and reconnect by promoting concepts like JOMO and creating spaces for relaxation without technology like Selfridges' Silence Room. Other brands aim to let people connect both physically and remotely through innovations like the Apple Watch and features on Pinterest.

1. Disconnectivity

2. The counter trend

3. How hyperconnectivity is already affecting us…
1. Dual screens
2. Mental health
3. Relationships

4. Screen
stacking

5. Hyperconnectivity
is affecting our
mental wellbeing

6. Relationships and
our wellbeing

7. Online
relationships

8. Which brands
are allowing
us to
disconnect?

9. JOMO
.JJOY
OF
MISSING
OUT

10. Selfridge’s
Silence Room

12. “I unplug to reconnect.”
“I unplug to rest.”

14. Which brands
are helping
us connect
and play?

15. Sony: Enabling physical
and remote connections
simultaneously

16. The Apple Watch

17. Pinterest play

18. What can
brands learn?

20. Bring us play

21. Remember…
1. Connect
2. Play

22. Thank you.
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Robin.Bonn@seven.co.uk