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The Future
of
Baking
Malka
Langermann
The everyday baker now has a greater knowledge
of the workings behind baking, allowing
them to be more involved in the process,
and resulting in a less precise and more innovative
way of baking.
Hypothesis
Technology
Health
Millennial Impulse
Forces3
Technology
Force
“Breville's smart sensor technology
automatically adjusts the
temperature and baking time
to guarantee perfect, personalized
results”
- Heartthis.com
To bake a single cake an electrical oven uses
roughly 2.O kWh, costing $.16
- Best Buy
“helping to reduce oven energy
by up to 20% and increase
capacity by as much as 10%.”
- BakingBusiness.com
Health
Force
“The thought is a little indulgence
is better than none at all.”
- BakingBusiness.com
“40% of consumers now eat
dessert twice a week or more.”
- 2013 Dessert Consumer Trend Report
“Little portions complement the
‘everything in moderation’ approach
to dining...Sample-size desserts
help diners manage their calorie
and sugar intake, and still
allows them to have a full-fledged
dessert, less the guilt.”
- BakingBusiness.com
Millennial Impulse
Force
“millennials try not to “really think about it too much...
just eat whatever I want when feel like it.”
Unique and customizable desserts that may
be shared are appealing to the demographic...”
- BakingBusiness.com
“With millennials on a quest for taste adventures,
they are more apt to explore new flavor combinations”
- BakingBusiness.com
Efficiency
Honest
Experimentation
Forces Trends
Technology
Health
Millennial Impulse
Efficiency
Trend
• Time saving
• Labor saving
• No Waste
• Accurate
• Guarantee
ChefJet
3D Sugar Printer
NASA Reflective Nano Emissive
Coating for Ovens
• Time saving
• Labor saving
• Cost reducing
• Reduces carbon foot print
•Recycling heat
Subculture
“Techies”
“This generation expects that every aspect of life will be
quick, efficient, streamlined, available immediately...”
- cognoscenti.wbur.org
Honest
Trend
“The thought is a little indulgence
is better than none at all.”
- BakingBusiness.com
“This is a great way to add layers
of flavors without all the sugar ”
- BakingBusiness.com
Seasons 52 Shot Glass Dessert, NY
Lucama Smoked Salts
Star Anise Pink Peppercorn Wild Blueberries
Stevia
• Mini
• Portion
• Share
• Real ingredients
• Less guilt
• Labor-saving
• Cost-saving
• “Smart choice”
• Everything in moderation
Subculture
“Real Foodies”
- trueactivist.com
Experimentation
Trend
Donut Friend
Customizable Donut Bar, LA
• Unique
• Blend
• Personal
• Customize
• Innovation
• Interactive
Alder’s, NY, Root Beer Pudding Topped with
Smoked Cashews and Root Beer Barrel Candies
• Unique Combo
• Sweet & Savory
• Flavor
• Experimentation
• Fresh ingredients
Subculture
“Maker Culture”
“Libraries and museums
are being turned into “Makerspaces," physical locations
where people can come together to make.”
- Huffington Post
Summary
• Real fats, small in size, and therefore “better for you”
• Real ingredients and substitutes that are still good for you
• Not artificial
• Products that waste less
and have a guaranteed outcome
• Exploring
• New flavor combinations
• Making everyday foods more interesting
• Honestly Healthy Desserts
Client
Williams Sonoma is a specialty retailer of
home furnishings and gourmet cookware,
selling onlythe highest quality, most-respected
and stylish products.
Chuck Williams is
known for providing
the US with the
latest baking
technologies
from Europe.
His stores also
introduce
new and
exotic ingredients
from all over the
world.
In 2013,
Williams Sonoma
opened up cooking
schools in store,
aimed to teach
everyday cooks how
to master culinary
techniques.
Client Opportunities
Sell the latest Technology
Sell new natural ingredients
Lucama Smoked Salts
Star Anise Pink Peppercorn Wild Blueberries
Stevia
Classes/Dinner parties for customers
to get involved and try new things
•
Introduce the appliances in
the culinary school
Teach how to appropriately
use real fats in moderation
Recipes that incorporate interesting flavors
Thank you!
The Future of Baking
The Future of Baking

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The Future of Baking

  • 2. The everyday baker now has a greater knowledge of the workings behind baking, allowing them to be more involved in the process, and resulting in a less precise and more innovative way of baking. Hypothesis
  • 4. Technology Force “Breville's smart sensor technology automatically adjusts the temperature and baking time to guarantee perfect, personalized results” - Heartthis.com To bake a single cake an electrical oven uses roughly 2.O kWh, costing $.16 - Best Buy “helping to reduce oven energy by up to 20% and increase capacity by as much as 10%.” - BakingBusiness.com
  • 5. Health Force “The thought is a little indulgence is better than none at all.” - BakingBusiness.com “40% of consumers now eat dessert twice a week or more.” - 2013 Dessert Consumer Trend Report “Little portions complement the ‘everything in moderation’ approach to dining...Sample-size desserts help diners manage their calorie and sugar intake, and still allows them to have a full-fledged dessert, less the guilt.” - BakingBusiness.com
  • 6. Millennial Impulse Force “millennials try not to “really think about it too much... just eat whatever I want when feel like it.” Unique and customizable desserts that may be shared are appealing to the demographic...” - BakingBusiness.com “With millennials on a quest for taste adventures, they are more apt to explore new flavor combinations” - BakingBusiness.com
  • 8. Efficiency Trend • Time saving • Labor saving • No Waste • Accurate • Guarantee ChefJet 3D Sugar Printer NASA Reflective Nano Emissive Coating for Ovens • Time saving • Labor saving • Cost reducing • Reduces carbon foot print •Recycling heat
  • 9. Subculture “Techies” “This generation expects that every aspect of life will be quick, efficient, streamlined, available immediately...” - cognoscenti.wbur.org
  • 10. Honest Trend “The thought is a little indulgence is better than none at all.” - BakingBusiness.com “This is a great way to add layers of flavors without all the sugar ” - BakingBusiness.com Seasons 52 Shot Glass Dessert, NY Lucama Smoked Salts Star Anise Pink Peppercorn Wild Blueberries Stevia • Mini • Portion • Share • Real ingredients • Less guilt • Labor-saving • Cost-saving • “Smart choice” • Everything in moderation
  • 12. Experimentation Trend Donut Friend Customizable Donut Bar, LA • Unique • Blend • Personal • Customize • Innovation • Interactive Alder’s, NY, Root Beer Pudding Topped with Smoked Cashews and Root Beer Barrel Candies • Unique Combo • Sweet & Savory • Flavor • Experimentation • Fresh ingredients
  • 13. Subculture “Maker Culture” “Libraries and museums are being turned into “Makerspaces," physical locations where people can come together to make.” - Huffington Post
  • 14. Summary • Real fats, small in size, and therefore “better for you” • Real ingredients and substitutes that are still good for you • Not artificial • Products that waste less and have a guaranteed outcome • Exploring • New flavor combinations • Making everyday foods more interesting • Honestly Healthy Desserts
  • 15. Client Williams Sonoma is a specialty retailer of home furnishings and gourmet cookware, selling onlythe highest quality, most-respected and stylish products.
  • 16. Chuck Williams is known for providing the US with the latest baking technologies from Europe. His stores also introduce new and exotic ingredients from all over the world. In 2013, Williams Sonoma opened up cooking schools in store, aimed to teach everyday cooks how to master culinary techniques.
  • 17. Client Opportunities Sell the latest Technology Sell new natural ingredients Lucama Smoked Salts Star Anise Pink Peppercorn Wild Blueberries Stevia Classes/Dinner parties for customers to get involved and try new things • Introduce the appliances in the culinary school Teach how to appropriately use real fats in moderation Recipes that incorporate interesting flavors