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The fruit is the brand

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Eduka Centar
Eduka Centar

Prezentacija sa predavanja "Tajne menadžmenta uspešnih kompanija" g-dina Kevina Berna (Kevin Byrne), vlasnika britanske kompanije Checkatrade, koja je prošle godine dobila prestižnu nagradu Best Customer Focus National Award 2010. Predavanje je održano u suorganizaciji EDIT Centra i Eduka Centra 12.10.2011. u Eduka Centru - Novi Sad, Mite Ružića 1.

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Money Grows on Trees £ £ £ £ £ £ £ £ £ £
Soil = Nutrition
Soil = Nutrition ,[object Object],[object Object],[object Object],[object Object],[object Object]
Soil = Nutrition Roots = Values
Roots = Values and Core beliefs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge
Trunk = Training / knowledge ,[object Object],[object Object],[object Object]
Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s
Branches = KPI’s (Key performance indicators) ,[object Object],[object Object],[object Object],[object Object]
Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Service
Leaves = Customer Service ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Services Air and Rain = Environment
Air and Rain = Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Services Air and Rain = Environment Fruit is the Brand
Fruit is the Brand ,[object Object],[object Object],[object Object]
Fruit is the Brand ,[object Object],[object Object],£ £ £ £

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The fruit is the brand

  • 1. Money Grows on Trees £ £ £ £ £ £ £ £ £ £
  • 3.
  • 4. Soil = Nutrition Roots = Values
  • 5.
  • 6. Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge
  • 7.
  • 8. Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s
  • 9.
  • 10. Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Service
  • 11.
  • 12.
  • 13.
  • 14. Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Services Air and Rain = Environment
  • 15.
  • 16. Soil = Nutrition Roots = Values / beliefs Trunk = Training / Knowledge Branches = KPI’s Leaves = Customer Services Air and Rain = Environment Fruit is the Brand
  • 17.
  • 18.